It has never been cheaper and easier to publish content online. However with the innovation in content creation, the amount of content you need to compete against has risen exponentially. How do we grab our customers attention through the first 28 seconds of content we put on-line? Authentic communication is key to grabbing an audiences attention and lets face it in today's world of fake news people are developing excellent "bullshitermeters." In this episode of Beyond Ideas we talk to Sam Cawthorn: Founder and CEO of Speakers Institute to discuss how we can not only tell a story but show a story to grab our audiences attention and appeal to their hearts and not just their minds. A skill every hungry business leader should be mastering.

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