0:02

Beyond the Beauty is a production of I Heart

0:04

Radio. I'm your host, Bobby

0:07

Brown. I

0:15

remember the first time I saw these

0:17

cool candles, probably

0:20

on Instagram, and I saw that there's this

0:22

brand called boy Smells, and

0:24

I thought, Wow, that's so different, and I just

0:27

instantly like envisioned what

0:29

it would smell like. I reached out

0:32

and said, cool brand. And

0:34

I've always been intrigued

0:36

by this concept of new

0:39

ways to do things. Matthew

0:41

Herman is the founder behind boy Smells,

0:44

and I'm really excited to talk

0:46

to him and find out how

0:48

and why he started this brand and mostly

0:51

how he did it because I know he had a job when

0:53

he started making these candles in his home

0:55

with his boyfriend. So here's my conversation

0:58

with Matthew Herman. Matthew,

1:02

Hi, Bobby, it's so nice to meet you.

1:05

Where are we catching you? Where are you? I'm in

1:07

my home in Los Angeles, California.

1:10

Yeah. So, yeah, you have that beautiful

1:12

light. Yeah, we do, we do. Where

1:14

you are? Where are you right now? In New York? In

1:17

New Jersey, New Jersey? Yeah? Anyway,

1:19

So where are you from originally? Um,

1:22

I'm originally born and raised

1:24

in Austin, Texas. Yeah.

1:28

Uh, for some reason, a lot of people I know from

1:30

California have moved to Austin. It's

1:33

crazy, it is crazy.

1:35

It's um it's amazing how

1:37

many people I

1:40

didn't know knew each other know each

1:42

other between this like triangle

1:44

of New York in Austin and Los Angeles.

1:47

Um. But you know, there's a lot going on in

1:49

that city, and I think it

1:51

is a city that really fosters new

1:54

ideas and entrepreneurship.

1:57

And so you know a lot of people

1:59

are moving there. There's a lot of opportunity and a lot

2:01

of exciting stuff happening. Well,

2:04

I have to tell you, congratulations on your

2:06

brand. It's really cool. Thank you.

2:09

I remember you followed us like years

2:11

ago, and we like literally

2:14

all like just fell out

2:16

of our chairs when it happened, just

2:19

like it was. It was a huge validating

2:21

moment for us in our in our

2:24

brand trajectory. We were like, we've

2:26

made it by follows us.

2:28

Do you remember a fragrance called child years

2:32

ago? I think

2:34

it was like Fred Siegel or some

2:36

like some indie perfumer before

2:39

there was even such a thing as indie beauty

2:41

companies, And it just smelled like a fresh

2:44

baby out of the bath,

2:47

and I thought that was so cool when I thought Voye

2:49

smells. That must smell when I first

2:52

saw it and saw the logo and the colors, and like,

2:54

yeah, that should probably smell something like

2:56

my husband when he gets out of the shower. Like I had

2:58

no idea. Uh, it's funny.

3:01

I used to work in the fashion

3:03

industry as a designer, and you

3:05

know, right before we go into some big

3:08

meeting to like present in front of the CEO

3:10

or the president or you know, something like that, I

3:13

was in the designer design side. You

3:15

know, I'd be spraying

3:17

on some feminine fragrance,

3:20

you know, like I don't know, like too Leap by

3:22

Barrado or you know, uh,

3:24

portrait of a lady, you know, or something like

3:26

that. Uh. And I look

3:28

across and my girlfriends, who are design

3:31

directors for other categories, they're putting on

3:33

Tuscan leather by tom Ford or

3:36

Santall from La Labo. These like much

3:38

like woody or more masculine sense. So

3:41

you know, when we talk about boy smells but coming

3:43

in the pink box, it's kind of just

3:46

poking fun at you know, certain

3:48

cent notes being assigned to any gender

3:50

and kind of this permission to cross

3:52

the binary when it comes to

3:54

center, because I could see in that moment,

3:57

you know, we're all creatives.

3:59

Were all you know, modern

4:02

people with you know, kind of identifying

4:04

in non traditional ways, you

4:06

know, all fashioned designers. Um,

4:09

we know what was up and what was cool. And

4:11

you know, here I am spraying myself with flowers

4:14

and my girlfriends are all splaying spraying themselves

4:16

with woods and leathers. So you know that

4:19

boy smells I think is really attractive

4:21

to both men and women,

4:23

just because it does give that kind of sense of

4:25

permission. Yeah, I love it. So

4:28

you began working in the fashion industry.

4:30

Did you move to New York right after college?

4:33

So? Um? Two years

4:35

into college, I was going to Washington

4:37

University in St. Louis, and I decided

4:39

that my heart was really set on being

4:42

a fashion designer. I got into

4:44

n y U tube, but my parents were

4:46

like, no, you You're

4:48

you be too distracted living in New York

4:50

right out of high school. Um, they're probably

4:53

right. So um, but by

4:55

the time it came to declare my major,

4:58

my mind hadn't changed. You know, Like I bill

5:00

wanted to be a fashion designer. So I

5:02

knew that all of my idols had gone

5:04

to a school in London called Central St. Martin's,

5:07

and I decided I wanted to be a

5:09

fashion designer that you know, had

5:12

the kind of career that my idols had,

5:14

So I moved to London. I

5:16

lived in London for about six years and

5:18

worked for a designer they're called Giles

5:21

a little bit after I graduated,

5:23

and then moved back to New

5:26

York. And I had previously interned

5:28

at Princess Schuler, and I kind of picked up

5:30

there a little bit. And then I worked for Zach Posen

5:32

for many, many years, and then ended

5:35

up moving out to Los Angeles to work for

5:38

the fashion startup kind

5:40

of darling at that time, Nasty Gal,

5:42

which was founded by Sophia

5:44

Emma Rosso, whom I'm sure you

5:47

know wrote the book hashtag girl

5:49

Boss, which is kind of become a slogan

5:52

for a generation, I think.

5:54

Um, but it was a very cool place to

5:56

work, um and kind of you

5:59

know readdressing fast fashion for a new

6:01

identity, which I thought was really cool. Wow.

6:04

Well, first of all, I hope you thank your parents. That

6:07

was really nice to them, you

6:09

know, way back way back then. But

6:12

but have you always been into fragrance, like

6:14

even as a kid. Yeah,

6:16

I mean I remember like even when like Gap

6:19

came out with like Grass and Earth,

6:21

they remember those and and

6:23

I was like, oh my god, this is such like a like

6:26

a different way to approach it. And

6:28

I think even Um

6:30

Demeter that that company

6:33

that just did like dirt and like

6:35

tomato and like they

6:37

had that big shop in New York for a

6:39

while. But like those

6:41

kind of like non traditional fragrances

6:43

like really like intrigued me, Um

6:46

when I was you know, younger, and I was

6:48

kind of like captured by you

6:51

know, that that fantasy. And then of course,

6:54

you know, being a fashion designer, like the

6:56

designers that always inspired me were like

6:58

McQueen and you know, Vivian

7:01

Westwood and Galliano and like these

7:03

people who like really created these like really

7:05

over the top kind of environment

7:08

and worlds and kind of created these

7:10

own narrative for

7:12

which their customers can kind of live in. So I've

7:15

always loved the idea of like creating a

7:17

world in a culture and sent has always

7:19

been really interesting to me. Um,

7:22

and dualities are like always

7:24

what's really interested me. I think what I loved about those

7:26

fashion des iers work is that like McQueen

7:29

would always combine like tailoring

7:31

with draper and drapery, which is

7:33

like something very masculine with something very feminine.

7:35

And I've always loved like, you know, neo

7:38

classical or the way

7:40

product does something that feels like very vintage

7:43

with something like hyper modern and sporting. So

7:45

I see a lot of what I've

7:47

done in the past, and like

7:49

what my interests have always been kind of

7:52

like rolling into this kind

7:54

of perfect combination with boy Smells

7:56

that really centers around combining

7:59

masculine and minute together and

8:01

creating sin and creating this. You

8:04

know, it's been it's really fun to be I

8:06

mean as sure you know, um, you know, it's

8:08

really after working for other people your

8:10

entire life, it's just really fun to kind

8:13

of take the things that you're passionate about and take

8:15

everything that you've learned from your past experiences

8:18

and and and work for yourself

8:20

and create your own culture for your company.

8:22

It's, uh, it's really exciting, and it's

8:24

something that I've always wanted to

8:26

do and and and Boye Smells, if

8:29

you'd asked me ten years ago, do you think you'll

8:31

like own a candle in fragrance

8:34

company. I would have said, no way, um,

8:36

but I'm so excited that this

8:39

is where my my life is kind of turned

8:41

and endured towards. Yeah.

8:58

So you started this company at home

9:01

with your boyfriend? Correct, I did while

9:03

you both had other jobs. Yeah, yeah, we were

9:06

you know, I had read Girl Boss

9:08

and you know, drank the kool aid

9:11

over at Nasty Gal and they

9:13

really encouraged everyone to have a side hustle,

9:16

which was so weird. Like at my interview

9:18

and like my onboarding, they were like, we really encourage

9:20

everybody to have a side hustle. And

9:22

I was like, okay, okay, um,

9:25

I guess I gotta get on that. And so um

9:27

that was super cool. And David was in

9:29

between jobs at

9:32

the moment. At the moment that we decided to start

9:34

working on this, we had talked about wanting

9:37

to have a store really kind of

9:39

centered on home and maybe some fashion basics

9:41

that just didn't feel

9:44

like overly gendered to like one

9:47

side or the other. And also as

9:50

gay men like and queer men, we

9:52

didn't feel like there was a lot of like queer

9:55

or gay products

9:58

or stores that really like represented had

10:00

the taste level that we liked.

10:02

You know, we live in we're like Silver

10:04

Lake and Echo Park adjacent in

10:06

Los Angeles. You know, we like a pretty

10:09

like you know, casual, like

10:11

you know, laid back, kind of elevated

10:14

California lifestyle. And

10:16

you know, we didn't see you know,

10:18

ourselves necessarily represented and some

10:20

of the stores that you might find and West

10:23

Hollywood or Chelsea. We actually felt like very

10:26

estranged by those aesthetics,

10:28

you know. Um, and so

10:31

a combination of those things. We started

10:33

just playing with candles. Um.

10:36

He comes from a fashion production

10:38

background, so he was great to figure out,

10:40

how do you make this? What kind of wax? What are the wigs?

10:43

You know, like, what do you have to do with the glass, Like,

10:45

what's the flashpoint, what's the how do you

10:47

get the tempered glass? Like, what's the difference

10:49

getting braided wick and uh, you know

10:51

not braided wick. Like. So he was great at figuring

10:53

that out. He was not great at making

10:55

sense. Um. I really kind of

10:58

came in and I was like, let

11:00

me tinker with this, let me play with this. I

11:02

was the one really kind of experimenting,

11:05

and I guess being more the designer in that

11:07

regard, and then I really loved

11:09

the idea of like the Pink Box and Boy Smells.

11:12

David has a real aptitude for typography

11:14

and laying those kinds of things out. So it's

11:16

really just like brand is really kind

11:18

of a combination of our skill sets

11:20

and our aesthetics and it really just complemented

11:23

each other and making a successful

11:25

product. But you guys must fight

11:27

over something. Oh we

11:29

we fight tooth and nail over some all

11:32

the time. And it's like

11:34

it's it's not even the big

11:36

stuff. It's like the little details

11:39

that we fight over, which seems so silly

11:41

because those are kind of like

11:43

not the most important

11:45

things. But it'll be

11:48

just like the

11:50

size of our logo on a

11:52

new piece of packaging, or like like

11:55

whether the text is left justified

11:57

versus right justified on something

11:59

like little stuff. But it's, um,

12:02

you know, I'm a

12:05

lot more comfortable with confrontation and

12:07

and friction, just because I've

12:10

worked in a lot of design studios,

12:12

you know, in fashion, and there's a lot of

12:14

that. There's a lot of cooks in

12:16

the kitchen and the design team, and there's a lot

12:18

of passionate points of view on stuff.

12:21

Um, David is less

12:23

comfortable with those situations but

12:25

I do think that it is

12:28

the friction of our two points

12:30

of view that really create what is

12:32

beautiful about our brand. So while

12:36

it's not fun to go through, I think

12:38

that it is important to

12:40

disagree and to push things forward and

12:43

and to make better product basically because

12:45

because of it. And when

12:47

do you do you have rules like when not to talk

12:49

business or does that not exist?

12:52

I mean I wish we could say

12:54

that it does. But you know, Voice

12:58

Smells is bootstrapped.

13:01

We own the entire company ourselves,

13:03

Like we side hustle this for

13:06

two years. We've ran it out

13:08

of our house for three years. Um,

13:11

we're unfortunately,

13:14

are in the habit of it. This is really kind

13:16

of our lives, you know. And

13:18

there's no fallback

13:21

you know, investor if things don't work

13:23

out, you know, and we're really proud

13:25

of, you know, having built this

13:27

from scratch um all, you know,

13:30

with a little bit of our own money and just kind of reinvesting

13:32

everything we make. So there's

13:34

really not a lot of boundaries. But I hope

13:37

that as we become a bigger company,

13:39

as we build out of our build out our teams,

13:41

that will be able to start to draw more

13:44

lines, you know, between

13:47

what we can and can't do. And you also

13:49

have a line of underwear

13:51

which I can't say that I have seen

13:53

and I need to go check them out. Tell me about

13:55

the underwear. Yeah, so it's called boy Smells

13:58

Unmentionables. We made these underwear

14:02

men's, well what we would traditionally

14:04

be called men's and women's, same

14:07

colors, similar cuts. You

14:10

can mix and match, but there's no difference in

14:12

colors or materials between what

14:15

is traditionally the men's and women's. The women's are called

14:17

flat front, so you have a flat front brief

14:19

and a flat front trunk. What's

14:21

traditionally called men's is called a pouch

14:23

front brief and a pouch front uh

14:26

trunk, and then we have the brawlett so

14:29

um. You know, we really want to

14:32

make gender diversity, gender

14:34

multidimensionality, gender

14:36

expression to be really up to the person, um,

14:39

and so taking out

14:41

those gender pronouns from in front of our

14:43

underwear, UM, we thought was the

14:46

smart choice and really allows

14:49

more representation uh in

14:51

in that line. But it's kind of cool

14:53

to see the pouch front briefs

14:56

and the pouch front trunks. You know, they're

14:58

in these beautiful like pink and lushed

15:00

and lilac tones. And it's

15:02

really cool, especially

15:04

on Instagram, to see a lot

15:07

of men wearing these much more feminine

15:10

colors. It's really really

15:12

fun to see kind of a more feminine

15:15

expression for men and underwear

15:17

on the Graham and New Identities,

15:19

kind of embracing a

15:21

different version of men's underwear than

15:24

you usually see. And you're in

15:26

three hundred retail locations.

15:29

We are, Yes, wholesale is

15:31

over three hundred

15:33

locations. Um,

15:35

I'm really excited to announce that we have

15:38

We've been tested at Nordstrom

15:41

in their Space section for the past

15:43

year and a half or two. We're now

15:45

rolling out into all into one hundred

15:48

doors in Nordstrom this year. So

15:51

that's four doors, right, that'll

15:53

be another hundred yet. Wow. And

15:56

and do you have you're not out of your home? You

15:58

have an office? Just

16:01

check in. No, I mean it was crazy

16:03

to three years ago when we moved

16:05

out of this space. I can't even imagine what it

16:07

would be like now. No, we're Um, we've

16:10

got a nice three thousand in square foot

16:12

office. Now that's really

16:14

cool. Now you also have

16:17

wearable fragrance. Yeah,

16:19

now what does that mean? Yeah, it's called cologne

16:21

depart fone kind of

16:24

poking fun even further at

16:26

you know what's traditionally men's

16:28

and what's traditionally women's. We have five

16:31

new cents there priced

16:33

at nine eight dollars um.

16:35

You know our candles are. We call this like an

16:37

inclusive price point. Um. We

16:39

think that this idea of luxury

16:42

should be able to be tapped in from for everyone.

16:44

They're cleanly formulated,

16:46

you know. Um. Each of them combines

16:50

what I think of as traditionally feminine

16:52

and traditionally masculine sent notes.

16:55

So my favorite end of wearing lately is called

16:57

Violet Ends, and it

16:59

had as beautiful growing

17:02

violet, this very like bountiful

17:06

rue barb in there. But then it mixes

17:08

it with black tea

17:10

and um, tobacco

17:12

leaves and smoke papyrus. So you

17:15

have this kind of like push

17:17

pull of that more traditionally feminine

17:19

with the more traditionally masculine. We

17:22

don't like the word unisex, so we use a word

17:24

called gender full,

17:26

where it's more about there's

17:28

this full power

17:31

of I think we all have masculine and feminine

17:33

power within us, you know, like

17:36

we all are kind of defying

17:38

the expectations of

17:40

outdated gender norms, you know. So

17:42

that's what gender full is. It's really about just,

17:46

you know, kind of disregarding the

17:48

rules of your gender and like plowing

17:51

for it and and blazing your own trail

17:53

for whatever you want to do with your life and however

17:56

you want to be seen, and and making

17:58

sure that you're seeing in the way that you want to be seen. So

18:15

I have a question, because there's so many people listening

18:17

to this that wish they had their own company.

18:19

They want to be entrepreneurs, they want to

18:21

do something. So what have

18:23

you learned? You know that you just had

18:25

no idea until you started a company.

18:28

Is there any surprises? Oh

18:30

my god, I mean they're surprises every single day.

18:33

I mean I think that's what

18:35

you have to learn more than anything,

18:38

is to be able to think

18:41

on your feet and react and

18:43

adjust course correct. And

18:46

I know that this is kind of cheesy because I

18:48

feel like every founder says it, but it's so

18:50

true. I just don't view

18:53

anything we've ever done as a failure,

18:56

even even if maybe to some

18:59

people it is.

19:01

I just I genuinely believe every

19:03

single thing that we've done, if it wasn't as

19:06

successful as we hoped it to be. It

19:08

was awesome because we have that

19:10

knowledge now of how to do the next thing

19:13

in a smarter way. So I

19:15

think we were getting smarter each

19:18

step of the way. But it's really

19:20

important that you view this

19:23

if you're going to start your own company, that you

19:25

view it as an adventure and whether

19:27

and that you view it as a win for yourself,

19:29

whether it closes in six

19:31

months or it lasts for twenty

19:34

years, or you sell it or you don't.

19:36

You know, as long as you are enjoying that

19:39

process and love what you do

19:41

and like the value that you're getting

19:44

out of the experience is adding to your

19:46

life. I think that that's the wind. But

19:49

then what's the hardest part? What keeps you up?

19:52

Like obsessed at night? Uh?

19:55

Bandwidth? You know? Uh.

19:57

Not having taken on external finance,

20:00

our funding, we are

20:02

on a very very very lean team.

20:05

We are a total of twelve

20:07

people at the company and

20:10

that four or five

20:12

of those were only added this past year. So

20:16

we are trying to tackle and do so much.

20:18

We were planning new categories. I

20:20

think we launched ten new candles last year

20:22

or something. You know. We had this

20:25

collaboration with Casey Musgraves that just

20:27

took off like a wildfire last year

20:29

during the pandemic. You know, when

20:32

you know, our glasswork comes from China, the paper

20:35

comes from Northern Italy, and it's all made

20:37

of Los Angeles and it was just like one

20:39

rolling supply chain blackout after

20:42

another in those different areas.

20:44

And you know it is

20:46

those things keep me up. Money keeps

20:49

me up. As every single year

20:51

when we roll into August or

20:53

September, we start having to

20:55

pay for all of our queue

20:58

for production, so all of

21:00

our you know, we're candles. People love to give

21:02

candles as gifts. We do twice

21:04

as much business in October,

21:06

November, December as we do in every other

21:09

quarter. So in each year as

21:11

a business grows, that amount

21:13

of inventory

21:16

doubles or triples or quadruples, depending

21:18

on how you know successful the year before

21:21

was. And that is always

21:23

super super stressful. I think

21:26

I used to feel like I had to control every

21:28

aspect to know every single thing that was going

21:30

on in the business. In this past year, it's just

21:32

gotten too

21:34

big for me to be able to do that. So at

21:37

this point, you know, really trusting

21:40

and your team and

21:43

um delegating have thoes, have

21:45

been um skills

21:47

that I continue to try to work on. And

21:50

how did your relationship with Casey

21:52

start? She just DMed

21:55

us on Instagram. I mean, don't

21:58

you love Instagram? I mean it just it's

22:00

just I love like being able to take

22:02

off these kind of like obstacles

22:05

to communicating. You know,

22:07

it's just crazy. I think we dem

22:10

with you when you first followed us,

22:12

and like it just that's just wild

22:14

to me to like to be able to have somebody

22:16

like Casey muskrat Is just like, you

22:18

know, take a picture of herself with your candle

22:20

on their tour bus and be like, I

22:22

love cush. It's like my favorite said,

22:25

I've burned all the time on my tour

22:27

of us, and I'm like, that's so cool,

22:29

Like, we love you quite a

22:31

ride, you guys are on. Yeah, it's it

22:33

is. It's really cool and I love hearing about

22:35

it. But I want to ask you a couple

22:37

of fast questions, because I ask everyone

22:40

these questions. First of all, what

22:42

does beauty mean to you? Beauty

22:45

means looking in the mirror

22:48

and thinking that this

22:52

is like the crim of the cram. You know, I

22:55

really believe and hope that we can

22:57

migrate towards

22:59

like the uty standard you have for yourself

23:01

is what is in the mirror. Like I think

23:03

that there's so much representation

23:05

and cool stuff happening and in fashion and beauty,

23:08

and I just I'm obsessed with it and I love it, and

23:10

I think it just provides so much more room for

23:12

people to feel good about themselves. And

23:15

what's your daily skincare ritual?

23:18

So I washed my face with

23:21

a tauta Harper face

23:24

wash um. Then I get out

23:26

of the shower and I mix

23:29

um a couple of drops

23:32

of a vitamin c acity

23:35

kind of thing with my toner,

23:38

and I rub it together and put it on my face,

23:41

and then after that I moisturize.

23:45

But that depends, Like I

23:48

mean, as I'm sure you know, we get gifted

23:50

a lot of other brands that like,

23:52

we collaborate with or do giveaways with,

23:54

so we kind of always have this never

23:57

ending supply of like really cool new stuff

23:59

to you try out. Um. But

24:02

I recently did an Instagraham

24:05

Live in a giveaway with Shado,

24:08

and I'm actually wearing their Vital perfection

24:11

Um moisturizer today

24:14

with a little bit of face oil

24:16

that my friend who owns a company called mullan and sparrow

24:19

with one of her um clarifying

24:22

face oils. Yeah, okay,

24:24

Well what do you do for fun? I

24:28

like to go out. I like to travel with

24:30

my friends when I can. UM. I

24:32

live in l A now, but as I might

24:34

have mentioned, I've lived in New York and I've lived in

24:37

UM. I lived in London

24:39

and I have I sall have a lot of close friends in Austin,

24:41

but I'm from So. I love to go on

24:44

trips and travel with my

24:46

friends. And my parents actually live

24:49

in Mexico half the year, UM,

24:52

and so I love to go and when

24:54

they're down there, I love to go and visit them and

24:57

really relax. UM. So traveling

24:59

with my favorite And

25:02

how about your cocktail of choice? I've

25:04

really been into the grownies lately.

25:07

UM. I like bitter things, but

25:10

I also drink like a

25:12

lot of natural red

25:14

wine. The natural red wine.

25:16

The natural wine scene in l A is very

25:19

vibrant and

25:22

and I've totally drank the koolaid there.

25:25

And one last question about your business?

25:27

Where do you want it to go? So?

25:31

This is like means a lot to me. So I want to make sure

25:33

I land I land it right. I

25:37

think what boy smail stands for, and

25:40

like how I feel about beauty, how I

25:42

feel about gender, and and

25:44

even Casey Musgraves, you know, like

25:46

her being a really cool

25:49

liberal female in this like hyper uh

25:52

conservative male dominated industry.

25:54

Like everything that I do, I want to be

25:57

about challenging

26:00

the status quo or challenging

26:02

what is just inherited

26:04

to be true in the social

26:07

fabric. I really believe

26:09

that there's a lot more space

26:12

for different identities

26:15

in the world. So everything

26:17

that we do, I really want to be

26:19

about creating products

26:21

for modern identity. And I think that

26:24

we happen to make candles underwear

26:26

and find fragrance now, but I

26:29

think that the sky is the limit for

26:32

what we can do with the brand, because it's

26:34

really about being

26:36

an opportunity for authenticity,

26:39

you know, and if we can bring that to

26:41

all the touch points in your day that

26:43

are often throw away, just like brushing

26:45

your teeth or putting on your fieldorant like

26:48

or slipping on your underwear, like

26:50

those are often people don't think about those moments

26:52

they're throwaway, but if they're there's

26:56

an opportunity for that to be and

26:59

identity the authenticating

27:02

experience for you UM,

27:05

I think that that's incredibly powerful and

27:07

super cool. Well,

27:09

I can't wait to see where you're going, and

27:11

I think it's really cool. I think you've a great brand,

27:14

and I see a lot of opportunity, and I'm

27:16

really happy that I had this opportunity to talk

27:18

to you. Oh my god, I this

27:21

is so exciting for me, and getting to talk

27:23

to you is a highlight of

27:26

the boy Smells experience so far. And I

27:28

really really deeply and genuinely

27:30

appreciate your interest in our brand

27:33

and your support of it. Um. It really means

27:35

a lot of good luck with everything. Thank you, Bobby,

27:37

I really appreciate it. For

27:40

more podcasts from I Heart Radio,

27:42

visit the I Heart Radio app, Apple

27:44

podcast, or wherever you listen to your

27:47

favorite shows.