Can you see treasure in another man's trash? Maybe. Can you turn no into yes? Lots of salespeople do it everyday. But - would you spend a decade trying to turn black smelly stuff into a useable household product? Robert Chesebrough did. And that's just the beginning of his story. The history of Vaseline is the story of a crazy genius, self-mutilating salesman, and savvy businessman all rolled into one.

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