Today’s consumers aren't just looking for products or services—they're looking for meaning. They want to support businesses that stand for something beyond just making money. When you align your business with a clear purpose, you create a powerful connection with your audience. You're not just selling a product or service; you're selling a vision, a mission, a cause that people can get behind. In this episode, we're diving into the topic of how to build a purpose-driven business with Ashley Bratton and Sacha Taylor, founders of Leone Solutions Group (LSG). Ashley and Sacha are passionate advocates for driving systemic change and making a real impact on underserved communities.

Ashley Bratton and Sacha Taylor are both graduates of Georgetown University, where they met and became best friends. Together they are passionate social justice advocates who have founded LSG with a mission to drive systemic change, making a significant impact on underserved communities. Their innovative solutions, such as CLEONA, showcase a commitment to addressing critical issues, like maternal health disparities, through technology and advocacy.

DURING THIS EPISODE YOU’LL LEARN:

• The importance of consciously aligning your business mission with issues that are meaningful to you.

• Insight into how purpose-driven businesses can drive transformative change compared to profit-focused enterprises.

• How to make continual progress towards your business goals while maintaining high business morale.

• Practical tips for creating a clear declaration of purpose and establishing a roadmap for achieving social impact goals.

• The role of technology and advocacy in driving change within underserved communities.

To learn more about Leone Solutions Group check out the show notes at blacktobusiness.com/191

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

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