This actually came to me during a coaching session that I was doing with a client friend of mine the other day and it's funny because there are things that I do that I know I'm doing that are successful.

And then as we found out just the other day there are things I'm doing that I don't realize I'm doing that I'm making me successful specifically in the area of generating more referrals as it relates to paying clients and doing so in a way that's not pushy or salesy.

This happens to be one of those.