Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION.

Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR.

That is what Lorraine discusses in this week’s episode, as well as:

• the things you need to know before hiring someone to help with branding for you or your company, and

• how you can use PR at any stage to build your brand and scale your business.

She also shares a list of what should be included in a comprehensive brand identity package.

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