In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. 

In this episode, I talk about how statistics indicate that businesses that prioritize purpose over profit perform better financially and attract loyal customers and employees. I also dive into how I choose to lead with purpose and how you can too.

Leading people toward a common goal can be one of the most difficult but rewarding roles you can have. It is good for people and good for profit, which makes it doubly worth the investment!

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Episode link: https://theprosperproject.libsyn.com/episode-91-lead-with-purpose

Key Points:

• “Having a purpose beyond profit” is the definition of being purpose-driven.

• Purpose-driven brands capture more market share and grow on average three times faster than their competitors.

• You don’t have to have a world-changing purpose, just a purpose about the impact you want to make that goes beyond profit. And then you need to state and implement that purpose into your company culture.

• More individuals than ever before express a desire to work for a company that has a purpose.

• Psychologists agree that perceived meaning in work positively correlates with both performance and trust in leadership.