The difference between running your business and GROWING your business lies in brand strategy. Huh? What's brand strategy exactly? Join James and Shanna Dennis - a husband and wife duo and owners of a Brand Agency called Enticity - as they share what they know about brand strategy. The topics discussed in this podcast go hand-in-hand with their successful Define Before Design® rebrand process that has helped hundreds of Business Owners, Marketing Directors, Sales People, and Personal Brands grow their company into a profitable brand their customers love.