Do you know how to structure a brand story?

In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites.  Ever have a potential customer or social media follower ask you, "So, what is it that you actually do?" You have a brand storytelling problem and brand storytelling is important to your business' success. Discover how totell your brand story to guide audiences from awareness to customers.