Dan Trzinski
BrandstormEpisodes
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If you are an online marketer and want to know how to increase your visibility online, you should take a listen. don’t go away. Our guest on this episode is from the world's leading competitive research service for online marketing. Fernando An
It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smart
What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our
With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, t
Could your brand benefit from getting some spectacular aerial footage? If the answer is yes, what exactly do you need to know about drone photography? On this episode, Frank Datzer, director of photography and licensed drone pilot for DCP Video
It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC), July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communicat
A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the M
The holidays are just about here, so all of us at #Brandstorm thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franc
By bike or by boat, it is the best pub crawl in town. The Milwaukee Pedal & Paddle Tavern has become the #1 tour in town in just a few, short years. Our guest, Derek Collins shares the ups and downs of a start-up business and how he and his par
Online newsrooms are becoming very popular, thanks to companies like TEKGroup International Inc., an internet software and services firm that helps PR and corporate communications professionals save time and money, while providing a platform
On this episode, our guest has a few ideas to help you use video marketing to increase sales. Rick Cesari has been a pioneer in the Direct Response advertising industry since the early ‘90s and has used Brand Response strategies to help build m
Our guest says if you aren’t using testimonials, you’re missing out on a simple, but great tool for new business. Michael Gass is the founder of Fuel Lines Business Development, a firm which provides business development resources, training and
Candy Adams, aka the Booth Mom, was on our show earlier this year to talk about best practices for putting on a profitable trade show. On this episode, she is back to talk about exhibit houses and what they need from you, the exhibitor, to crea
You may already know that Chick-fil-A is the third largest fast-food restaurant chain in the U. S. and that it ranks #1 in customer satisfaction. But did you know this year, the fast-food restaurant chain entered the ranks of the country’s most
Today’s guests today have been podcasting with Platypus for nearly two years. Mary Motiff is the Director of Tourism for Bayfield County, which is located in Northern Wisconsin along the southern shore of Lake Superior, and Pam King is the exec
How can you get noticed when your brand is in a crowded space and you are just a small fish in a really big pond? Our guest today says you can play that to your advantage. Prentice Howe is the owner and CEO of Door Number 3, an Austin ad agency
Being this first, the only, the most unique is obviously a great advantage for brands trying to get the attention of its customers. It’s also easier said than done. Michael Greenberg, is the CEO of Call For Content and author of the Authority M
In a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does ma
Our guest today is a healthcare evangelist and international healthcare industry expert. Tanya Abreu pioneered the planning of the first network of freestanding breast health centers in the greater Pittsburgh area and the establishment of more
Work is supposed to be fun and games at Punch Bowl Social. The company calls its experiential food and beverage brand a “delectable collection of unequaled music, food, games, and beverages.” While in Milwaukee for the grand opening of Punch Bo
How do you go about getting your products in shopping feeds? On this episode of #Brandstorm, meet the co-founder and chief architect of Feedonomics, an advanced shopping feed management system that easily lets you import, optimize, and feed p
“Know Your Customer.” It’s the mantra of GlobalWebIndex (GWI), a company that creates and administers the world’s largest survey on the digital consumer, representing 2.5 billion consumers in 45 countries. On this episode of #Brandstorm, we tal
What do you do when you work in tourism and realize your state is dead last in places people want to visit? You come up with a new campaign! Nebraska revealed their state’s new slogan back in October. It immediately went viral for its honesty a
What’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink
When the craft brew industry took off, it wasn’t surprising to see a new industry emerge…the craft brew pub. One of the more interesting franchise concepts is Growler USA Kitchen & Taphouse. Its president, John Kutac, talks about its success in
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