When it comes to problem solving… can you make a molehill out of a mountain?The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the problem. Oft

040 - Marketing Assets

Jun 26th, 2019 49m 5s

What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, the

039 - Advice To Our Younger Self - Rae

Jun 19th, 2019 43m 24s

Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book “Why Didn’t Anyb

038 - Advice To Our Younger Self - Pauline

Jun 12th, 2019 33m 50s

Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter each for the book “Why Didn

037 - User Experience Secrets from Disneyland

Jun 5th, 2019 44m 7s

Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!Listen in as Pauline and Rae share their insights and experience of Disneyl

036 - The Lost Art Of Emotional Connection Through The Written Word

May 29th, 2019 24m 37s

It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?Of course you can! But before you write a single word, you need to do this one thing firs

035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!

May 22nd, 2019 22m 27s

A lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to write out wi

034 - How To Get Out Of A Writer’s Funk

May 15th, 2019 20m 26s

Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk Reversal” tools to help you

033 - Mentor: Do You Really Need One And How Do You Pick A Good One

May 8th, 2019 36m 37s

Having a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up completely! But if you have a good mentor, th

032 - The BS of Writing

May 1st, 2019 49m 39s

Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S.Listen in as Pauline and Rae share the tips and tricks they use as pr

031 - Your Past Doesn't Define You

Apr 24th, 2019 40m 6s

Your past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermine you! Often we “cherry-pick” the events we remember and allow to influence our lives, but wh

030 - Leaders Eat Last… But They Don’t Starve!

Apr 17th, 2019 15m 49s

Leadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.”It’s a great philosophy, and is great when applied correctly… but unfortunately a lot of leaders do it wrong! Pauline and Rae use

029 - How To Talk About Negativity Without Getting It All Over Yourself

Apr 10th, 2019 29m 6s

We all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? Most people will tell us to “stop living in the past,” but we at least need to visit the past to sort it out so we can mo

028 - Unshakeable Why - Part 2

Apr 3rd, 2019 29m 29s

It seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why. If you don’t have an “Unshakeable Why” you will be cursed to help other people achieve their why… at

027 - Can You Really Have It All!

Mar 27th, 2019 34m 39s

We are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it?There’s a good reason you should pace yourself so you can enjoy everything. Listen in as Pauline and Rae share a

026 - Why You Need This Kind Of Why

Mar 20th, 2019 28m 35s

We’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then chances are, you probably have the wrong one

025 - Law of Diminishing Quality

Mar 13th, 2019 30m 49s

Ever wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense.Well, it's because of the Law of Diminishing Quality.Never heard of it? Well, keep listening as Pauline and Rae tell yo

024 - Great Expectations

Mar 6th, 2019 25m 7s

When it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice. But there are some situations where this advice can be harmful. Every day, we set up expectations in the people around us.

023 - How To Explain The Unexplainable

Feb 27th, 2019 28m 31s

What do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think about? Or do you put them safely away on your “unexplainable shelf” for safe keeping? Having a

022 - When Rules Go Wrong!

Feb 20th, 2019 28m 45s

Rules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble. These troublesome rules often never started out as rules. They started as opinions or even a misc

021 - You Gotta Keep Them Separated

Feb 13th, 2019 21m 49s

We all play different roles in our lives but how do you know if you are playing the right role at the right time?When we try to be the same thing to everyone… we end up being nothing to no one. And that gets in the way of having great meaningfu

020 - Resource Yourself Up!

Feb 6th, 2019 21m 39s

When you need the best advice in life, do you resource yourself up or down. Does it really even matter? Well, knowing who to ask and who is the best resource is the key to success. And you’re about to be given a whole key chain full of them…Lis

019 - Simplify, Not Dumb It Down!

Jan 30th, 2019 17m 38s

This one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong. And this misheard lyric (or Chinese whisper… but we probably shouldn’t call it that any more) … makes copy weak and ineffective. W

018 - Fake It ‘Til You Make It!

Jan 23rd, 2019 30m 18s

If you’ve ever done any personal development course or workshop, you have probably been told the worst piece of advice ever… “Fake it until you make it.” This piece of advice is the motivational war cry of gurus everywhere. But it often sets tr

017 - The Great SUP Stuff Up and The Painful Lessons Learned

Jan 16th, 2019 38m 19s

Every day of our life, we learn new useful skills. But the problem is, we don’t often think to use these skills in our day to day life. Recently Pauline was responsible for a huge SUP stuff up. She used her powers of persuasion for bad and conv