We're back with another information-packed episode of Brews & Business! This week, we're thrilled to welcome back Mary Ann Pruitt for a deeper dive into the world of paid media. If you thought our last session was enlightening, brace yourself for even more invaluable insights in Part 2.

In this episode:

• Decoding the Target Audience: Mary Ann breaks down the nuances of understanding and pinpointing your ideal customer profile, ensuring that every dollar you spend hits the mark.
• Monitoring Digital Ads: What are the key metrics and indicators to keep an eye on? How can you tell if your campaign is truly effective? Mary Ann provides a roadmap to dissecting your ad performance.
• Google vs. Social Media: Discover the strengths, weaknesses, and best practices for leveraging both these platforms. Whether it's the vast reach of Google or the engagement-driven environment of social media, learn how to utilize each for maximum impact.
• Beyond the Basics: Mary Ann delves deeper into navigating paid media, highlighting advanced strategies, common pitfalls to avoid, and industry secrets that can give your campaigns an edge.
• Q&A Session: Our hosts pick Mary Ann's brain, getting answers to some of the most pressing questions in the realm of digital advertising.

Mary Ann Pruitt LinkedIn: https://www.linkedin.com/in/maryann-pruitt/

Join us as we once again journey through the ever-evolving landscape of digital advertising with an industry expert by our side. Whether you're a seasoned marketer or just starting in the digital domain, Mary Ann's insights are bound to revolutionize the way you approach paid media. Grab your brew and let's dive in!

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