Today’s guest, Greg Goshorn has worked with small businesses all the way up to Fortune 500 companies sharing his expertise in digital marketing with them. Greg specializes in reputation and video marketing, conversion and business consulting. He joins Nana this week on Build Value By Choice to talk about retargeting.

KEY TAKEAWAYS

• Retargeting is part of Web traffic. You may know it as remarketing. This is essentially where you will see ads for products you have looked at or thought about purchasing before.
• Not everyone is at the stage of being ready to buy a product when they visit your website. So with retargeting you can remind them later on down the line when they might be in a position to buy.
• 96% of people leave your website without buying or signing up to your newsletter. 
• There are three categories of people who will visit your website. You can target each type with ads that appeal to their needs. The three categories are someone who is looking for a deal, someone who is looking for a reputable company, and someone looking for something specific.

BEST MOMENTS

‘Smart companies stay top of mind'

'You're getting people to your site but letting them walk away' 

'Mix up your ads so you find what their needs are'

EPISODE RESOURCES 

mappingyourmarketing.com 

mappingyourmarketing.com/websitetrafficreport

** Get more customers with display ad traffic **

VALUABLE RESOURCES

Productize ebook

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Podcast website: https://infhorizons.com/podcast/

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ABOUT THE GUEST 

Greg established G2 Internet Solutions in 2013 after 20 years in the IT and Internet Space. The agency has grown and worked with small businesses and Fortune 500 companies. His expertise is in Digital Marketing with a specialization in Reputation & Video marketing, conversion, and business consulting. Greg’s determination, energy and his passion for helping businesses continue to drive the growth behind G2 Internet Solutions and Mapping Your Marketing.

PODCAST DESCRIPTION

Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. 

We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners. 

ABOUT THE HOST

Nana Bonsu:

Nana believes in the power of business to help humanity and that's why he's passionate about helping owners and leaders execute on their vision while growing their business. Through this show he helps listeners keep up with