The saying goes, give a person a fish you feed them for a day, teach them how to fish and you feed them for a lifetime. I really believe in that saying, however… and that’s a big however, teaching someone the kinds of fish to catch and which ones to avoid, is a whole other matter.

The world of Search Engine Marketing is very much like that. A complicated and in some cases dangerous ocean to find yourself in.

I am not trying to scare anyone here but the world of search engine marketing, or SEM, is full of of potholes and deadends, bad actors and outright deception. These “problems in SEM” can come at you from all different directions, from both friend and foe, legitimate businesses and fly-by-nights. Good news is, there is a lot you can do to help you avoid those problems and the costly mistakes that can result. How do you do that? Well, when it comes to embarking out on your own in the wide open SEM seas? Having some help is definilty a good thing. Sites like BusRates that basically does all the SEM for you through it’s long list of keywords and phrases that we’re ranking for and constantly working on weekly and monthly can help you make this game much easier to deal with.. and that’s why you’re on it, BusRates that is, right?

Join Chris Riddell and I as we talk about some of the latest issues going on in the Serch Engine Marketing world and how you can take advantage of it and what you may want to avoid.

Welcome to the Motorcoach Minute a podcast from the folks at UMA and Bus & Motorcoach News, it’s designed to make it easier for you, the Owner/Operator to get to the meat of the issues affecting the Motorcoach Industry.

Podcast 013 - 6/30/2018: SEM, The what to know and what to avoid session with Chris RydellTo learn more about Motorcoach Marketing: http://motorcoachmarketing.org/Contact:For more information about UMA: info@uma.org To talk with someone about possibly sponsoring or advertising in the Motorcoach Minute contact us at: info@busandmotorcoachnews.com