In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer.

We get into key questions like:

1. Topics and questions your ideal customer cares about
2. How to use digital strategies to scale your footprint
3. Actionable steps to deepen connections and convert business

The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.