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44:00

AI, some very positive aspects do it,

44:02

some pretty negative ones as well. Yeah,

44:06

for sure. I mean, I think in

44:08

China the attitude towards AI is probably

44:10

less resistant than say in the US

44:12

or EU. Part of that

44:14

is driven by this underlying competition that a

44:17

lot of times businesses don't really have time

44:19

to argue about the morality or the optics

44:21

or anything like that. They think, okay, this

44:23

is another challenge. How do we meet it?

44:26

How do we co-opt it and

44:28

use it to our

44:31

benefit? And I think that's sort of where they're

44:33

coming from. Even in the movie

44:35

industry, they're using it to create background. So

44:37

it's faster because it used to be very

44:39

costly for animation. It certainly doesn't. I

44:41

was speaking to Lloyd the other day who said he was helping them

44:43

a lot in terms of just

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going through some of the paperwork often

44:48

when they're sort of drowned by big

44:50

companies. Do you see much AI around

44:52

you? Does it beginning to change society

44:54

in Colombia and Latin America? Not

44:58

yet to the point where

45:01

it's ubiquitous. I think people

45:03

are talking a lot about

45:06

AI for making

45:08

the legal system much more

45:10

efficient. People are talking about AI

45:13

to improve security in

45:15

the streets. But at

45:17

some point, it's not AI that's stealing

45:20

your cell phone in the streets. It's a

45:22

person that needs to be chased down by

45:25

a police officer. And so I

45:27

do think that the limitations of AI

45:31

are very real in a world that

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continues to be insecure and a world

45:35

that continues to live off face-to-face transactions.

45:38

Let us end with the final story.

45:40

We talked a lot about music earlier

45:42

on. We're going to talk about it

45:45

once again because Tribute Access celebrating after

45:47

the company META lifted an apparent ban

45:49

on the artists appearing on Instagram and

45:51

Facebook. The acts who impersonate stars including

45:53

Freddie Mercury, George Michael and Adele protested

45:55

outside the company's headquarters in London a

45:57

while ago after they saw bookings.