In this episode, Mike Martens welcomes Eric Silverman, one of the most innovative and influential brokers in the industry today. Eric explains the right terms applicable to enhanced benefits, which are usually provided for by the company to their employers. 

As an expert on employer-funded benefits, Eric shares his insights on the difference between voluntary benefits and enhanced benefits. He explains why employers should be keen and critical in integrating the benefit packages into their systems to avoid potential complications, and why companies need to promote their benefit packages to recruit people into their company instead of just promoting their company culture. 

Three Takeaways

1. Ongoing benefit messaging is valuable. 
2. Enhanced benefits need to have better positioning
3. It’s important for advisors to be an expert on the subject-matter. 

Quote

“The destination is not as superior as the journey. The journey far outweighs the destination.” 

Eric’s Achievements

• Eric received the 2017 “Voluntary Adviser of the Year” award by Employee Benefit Adviser (EBA) magazine.
• He serves on the Workplace Benefits Association Advisory Board
• He has been honored as a “Rising Star in Advising”
• He was voted as 1 of the top 30 “Benefit Pros to Follow” on Twitter
• He can be found within EBA’s online magazine as a regularly featured commentator.

Resources

Connect with Eric Silverman: linkedin.com/in/silvermaneric     

Visit their company website: voluntarydisruption.com 

Contact Mike Martens: linkedin.com/in/firststaffbenefits

Contact Mike through email: mikem@firststaffbenefits.com

In This Episode

0:00 Introduction

2:26 What is Voluntary Disruption?

6:42 How to prioritize the benefits package

14:40 Topical messages

18:00 How soon can you start a pre-enrollment communication?

21:40 Response rates for post-enrollment survey

23:27 Key elements in creating an enhanced benefit platform

27:11 How do systems work?

30:10 Reach out to Eric Silverman