In this conversation, Gretchen and Shelby discuss the challenges of over-delivering and the negative consequences it can have on business owners. They emphasize the importance of taking control of sales conversations and setting boundaries with clients. They also discuss the need to structure payments and heal money mindset issues. Navigating existing relationships as clients and dealing with pricing changes and discounting are also explored. 

Takeaways

• Over-delivering can lead to resentment, stress, and burnout.
• Business owners should take control of sales conversations and set boundaries with clients.
• Structuring payments and healing money mindset issues are crucial for maintaining healthy client relationships.
• Navigating existing relationships as clients requires clear communication and boundary-setting.
• Discounting can devalue your work, and it's important to communicate the full scope of services to clients.