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Cambridge Judge Business School Discussions on Marketing & StrategyEpisodes
Episodes of Cambridge Judge Business School Discussions on Marketing & Strategy
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Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand.His forthcoming two-day Execut
Research by Dr Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, into the way fashion brands use models reveals that women want those models, regardless of age or size, to inspire them with glamour, artistry and creati
Luck, he says, is all about working hard to create certain capabilities so that when the opportunities arise you are the best prepared to take advantage of the opportunity. That’s what people call luck. That is what luck is all about.
Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer decisions. Martin Lindstrom reveals how this blurring of social bonds
Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the company that unless it changed its strategy and embraced digital imaging and photography, its days were numbered. A few days ag
Ginni Rometty, IBM's Senior Vice President and Group Executive, Sales, Marketing and Strategy, on addressing risk, inefficiency and new forms of growth in our 'smarter planet'
Yaver Abidi, Managing Director, Halcrow and Fional Capstick, Chief Executive Officer, Southwest One set out their case study approach for success in business through thick and thin.
A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their way into a sector through large scale acquisitions. The advice to those already in the market is not to go head-to-head with
New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction than expected
Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more customer feedback through social media
Taking over the second largest bank in Africa led to death threats but now it's a business success story. Hakeem Belo-Osagie, former Chairman of the United Bank of Africa and Chairman of the Board of Directors of Emerging Markets Telecommunicat
Clips from 'The Godfather' demonstrate diversification in a family business; 'Gladiator' shows the implementation of a functional strategy; and 'Jerry Maguire' illustrates the concept of values. However, films that bridge the gap between the bu
Sir Stuart Rose, Chairman of Marks & Spencer, and Ms Miranda Curtis, President of Liberty Global Japan, give their top business tips on learning from mistakes, why you need to take some risk in order to be successful, stamina and re-inventing o
Believing you can make a difference using inclusive capitalism, where the post-crisis role of business is an obligation to make the world a better place.
In a post-crisis and interconnected world, successful retailers will need to maximise 'trust' as well as the new buzzword 'recommendation' says David Roth, CEO, EMEA and Asia, The Store – WPP
After the era of indulgence has come the era of consequences. Andrew Morgan explains the challenge for businesses now is to understand the complexity of the value message.
Advertisers need to re-think that perfect body image says PhD Ben Barry: "Women are rebelling; it is not the end of size zero, but the beginning of body diversity!"
Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism
In today's fast moving technological world, successful companies will be those brave enough to invest in start-ups and create their own competitors. Taking the example of Kodak, who floundered in the face of emerging digital technologies, Dr Ka
Kevin Roberts, CEO, Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire others, a
Dr Eden Yin and Dr Omar Merlo discuss the importance of marketing and brand building during a recession and warn that long term value creation must not be sacrificed to short term challenges. They explain how companies that survived previous re
From National to Global: Maurice Levy Chairman and CEO of Publicis Groupe and Kevin Roberts, Chairman and CEO of Saatchi and Saatchi are definitely "opposites" who attract. Together they have built up a successful global brand which dominates t
Complex organisations can share a common approach to crisis management, and communication is key. According to General Hayden, former head of the CIA, in order to be successful, leaders brought in to implement radical decisions need to listen a
Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbeke in his new book and Professor Peter Buckley agrees it's time to rethink.
If you set out to describe the myths of guru business thinking you need supporters. Here Professor Alan Rugman says why he thinks new thinking is needed.
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