Episode Transcript
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0:00
2 years ago. Twin sisters 176
0:02
and Steph Chen took a leap of faith and opened
0:04
a cafe in the pandemic. They were
0:06
nearly twenty. They felt the pressure to go to union
0:08
get jobs just wasn't really for them. An
0:10
Instagram poll helped deliver the name,
0:12
evil twins. And the pair
0:14
delivered high grade coffee or they do deliver
0:17
high grade coffee and matcha drink and designer
0:19
jars from their Wellington base. They've
0:21
broached out into clothing and jewelry. They don't
0:23
plan to stop there. Nat and Steph
0:25
have also recently hosted an episode of Sick
0:27
Van La on Tidjane Z, which celebrates
0:30
Chinese food and culture in New Zealand.
0:32
They're in the Farhanoyer Tara, Wellington
0:34
studio with Minnie
0:36
Welcome. Great to
0:37
have you here. Thank you for having us.
0:38
Headphones. Not unless you wanna wear them for the Insta you
0:41
can if you want. But you can hear me.
0:43
Yeah. You wanna you 2
0:45
want Oh, yeah.
0:46
Oh. Oh. You want them on? Okay. Do
0:48
we?
0:48
Oh, we're good. I would flip and have the
0:50
cord on that side just cause. There
0:54
we go.
0:56
You were shocked. You heard some pretty shocking news
0:58
when you came in this morning.
0:59
Yeah. No confirmation. How did
1:01
you guys cope for two days. Well,
1:03
I asked my colleague what's back today actually.
1:06
I asked my colleague to come down and help me make one
1:08
of the guidance that they make because I don't know. They make
1:10
planger. Sorry. Hey.
1:12
Coffee's coffee. Coffee's coffee. It was out for
1:14
two days. And I can tell you on previous occasion,
1:17
I won't name names, but there was very nearly
1:19
an incident
1:20
involving someone who really needed their coffee
1:23
and there was no coffee machine.
1:24
Oh, no. Do you drink? Like,
1:26
do you drink a lot of coffee do you have to
1:29
particularly like the product you
1:30
make? You know what? You don't have to
1:32
a no friend who's a brusser. He
1:35
doesn't drink coffee. He doesn't like the taste of
1:37
it. But we've grown
1:39
we've we've always loved coffee I feel
1:41
I feel you 2, like, the drinks that
1:43
you make. You have to try and
1:45
give it out there. There's gotta be some kind
1:47
of vibe to that. You've just
1:49
had two years in
1:50
business, which is a really big last time.
1:52
Right? For sure. Where are things
1:54
at now? Well, we
1:56
did just open up a retail store,
1:59
Nixcel Cafe, last December,
2:01
last
2:01
year. So and we've always
2:03
wanted to do clothing. So I think
2:06
I think if we look back from two years,
2:08
I think we would have expected
2:11
us to, like, come this far because
2:14
I think at the time, we didn't really know what
2:16
we're doing with our life. I wasn't
2:18
really into university. I
2:20
had a really bad experience at Uni.
2:23
And Tiffany was in the same boat. We just didn't
2:25
really know what we're doing. And so the
2:27
whole idea of studying a
2:29
cafe, kind of stemmed
2:31
from our brother because he pushed us. He
2:33
always gave us that advice which
2:35
was try and do something
2:37
different or new because that's when you
2:39
realize what you like and what you don't
2:41
like. And so we kind of just We're
2:43
like, you know what? Why not try
2:46
this
2:47
insane idea? Absolutely. And
2:51
Yeah. Yeah. I Mens, from a coffee window and then
2:53
to a cafe and then retail store,
2:55
like, yeah, it's still it's still
2:57
kind of mind blowing very humbling
2:59
to
2:59
us. So, yeah. That's a good kind
3:02
of progression, though. Because straightaway,
3:04
I hear like a window I hear a
3:06
smaller cost hopefully then
3:08
for
3:09
cafe. Right? So have you quite
3:11
cleverly paced the growth?
3:13
Yeah. I mean, throughout
3:16
the journey, it has been totally
3:18
unexpected. I mean, I think when we
3:20
first started, it was kind of like a let's
3:22
just try this out and if it's
3:24
okay for we felt because we're trying something
3:26
that is entirely new and different.
3:29
And at that time, we
3:31
were we're stuck at Uni, not enjoying
3:33
Uni. We wanted to try out as many different
3:36
things as we wanted -- Yeah. -- which was
3:39
which we were advised our brother-in-law, Victor,
3:41
co founder. So Victor co founder,
3:43
he was pretty much an
3:45
amazing business mentor.
3:48
So before we started the coffee window he
3:50
had this really cool idea which was
3:53
specializing ice drinks and mason
3:56
jars 176 At the time,
3:59
it was it kind of fit because it was COVID
4:01
proof. And then a couple when we did
4:03
start a couple months later, COVID
4:05
did happen. And that luckily, we
4:07
were able to do online deliveries. So
4:10
that was a big A
4:11
little bit of serendipity. Yeah. So this
4:13
is the thing. There's a lot going on. Can
4:15
I ask what wasn't working at
4:17
Unifin? Because this was pre COVID, and I certainly
4:20
get the disruption that happened post COVID. Like, you
4:22
don't go to Unifin. Sorry to say how many bedrooms
4:24
do you have a computer? Yeah. So that
4:26
side of it got taken away. But even before,
4:28
what yeah. Can can can each of you think
4:31
about what it was that wasn't
4:32
working? For you? Yeah. I
4:34
think growing up, you
4:37
know, especially with that tradition appearance,
4:40
success is really different, it
4:42
means a lot to different people, especially
4:44
in different cultures. So growing up,
4:46
we were kind of like,
4:50
the idea of going to uni or
4:52
having a really successful corporate job
4:54
was the idea of
4:55
success. I think especially
4:58
as a That was the that was the facts mindset
5:01
a lot of Chinese culture. So
5:04
usually parents think that success
5:07
in children is taking the traditional
5:09
path, and so that's going to university.
5:12
And then going to a successful
5:15
corporate job. So But I feel like but I
5:17
feel like everyone that comes
5:19
out of high school, you
5:21
don't really know what you're doing. So
5:23
I feel like people have that pressure where
5:25
you feel like you need to go to university and
5:27
choose something. Yeah. And so I at
5:30
the time for me, I didn't know what I was so I
5:32
just decided to go to Guinea because I felt
5:34
like everyone expected that out of
5:36
me. Yeah. And then I just didn't have
5:38
really good time with
5:40
certain teachers that kind of put
5:42
me off. And I was kind of I
5:44
was still doing something that I enjoyed in Uni,
5:46
but I was kind of at that point just doing just
5:49
being at Uni for the sake of at university.
5:52
So I was kind of stuck I think a lot
5:55
of people can relate because they're just
5:57
stuck in that in that field especially
5:59
when you're pressured by your parents 176 and
6:01
you can't
6:02
really, you know, branch out in a way.
6:04
So how did it go when you said, actually, we don't wanna
6:06
do Uni, we wanna try that. was it helpful
6:08
having, you know, someone else
6:10
say. Yeah. Yeah. For sure. It was super
6:12
helpful from our brother-in-law. And
6:15
his wife, which is our sister, because
6:17
they both Okay. 2 dropped out
6:19
of Uni. He moved out to he
6:22
he was in the San Fran 176 he moved out to New
6:24
Zealand. So it kinda helped
6:26
knowing that I had that support know,
6:28
and also because that are 2 cofounders. I
6:32
think they really believed in
6:33
us, Seg that helped me a lot.
6:36
So was your idea the the cafe
6:38
window or was this all being discussed
6:40
by all of you as to what your
6:42
niche was gonna be. Let's face it as wellington
6:45
there's there's more coffee than people around here. Right? So
6:48
how did you decide on the on the starting
6:50
concept? Well, we started as an internship
6:52
176 at the end of it was in the in
6:54
the summer, so he his
6:56
goal at the end of the month was to find something
6:59
that we were all interested in. So
7:01
if our patient was tattoos, so we
7:03
actually son is a tattoo studio, and we
7:05
gave Victor Minissa their first
7:07
tattoos. Yeah. And then
7:09
I always also wanted to go into coffee,
7:12
and I wanted to sign a Bruce of
7:14
course, but that costs money. And then 2 go
7:16
in a cafe, you kind of need that
7:18
hospital experience
7:19
that she was around if I would job at this time.
7:21
So he so Vic was kind of just like
7:24
so he's head rented out of studio space
7:26
Nick's was like a little coffee
7:27
window. So he was like, why don't you just
7:29
start not coffees.
7:30
I mean, what do you get in mind? You get in
7:32
a row with it sometimes. Right? Since The
7:35
idea was crazy because, like, it's
7:37
Wellington. It's, like, one of the best coffee capitals.
7:39
Yeah. then we didn't know anything about
7:41
coffee. I didn't even know the different
7:44
types of coffees that were out there. And
7:46
then there was also I
7:48
really we all were in love with
7:51
matcha, and that was a gap missing in
7:53
the market. You currently find good
7:55
matcha. In
7:56
Wellington, that kinda We're
7:58
like, let's just make really good drinks Mountain
8:00
and see where that
8:01
starts. How did it go? And how did you market?
8:03
So
8:05
initially, it was the name. We had to figure
8:07
out a really enticing name.
8:09
Is
8:10
this a 2 176? Yeah. Yeah. It was marketing,
8:12
and I think it was just out. Diets
8:15
that started it all
8:17
Instagram. I think that was the 2. I
8:20
think I think as we're all party
8:22
students, vector. He's an
8:24
animating a photographer 176 aided fine arts,
8:27
and Steve needs a designer. So I think we just
8:29
bought our skill together
8:31
176, like,
8:31
Vanessa, because our family saw in a fruit
8:33
shop. So Vanessa, she already had
8:35
the, like, the idea of she's
8:37
already She'd knew how to sign business She
8:39
had the customer skills, the customer
8:42
service.
8:42
Just time delivery, all that
8:44
stuff, cash flow. Did
8:47
you become a destination then? Was
8:50
it a case that you were that that the whole woman wore was just
8:52
in the right
8:52
place, or did you become a destination where people
8:54
come specifically for the I reckon it wasn't
8:56
a great destination because we were
8:58
on it was like a one way
9:00
highway, and it was --
9:02
Right. -- we're at the end of Vivienne to,
9:04
like, by the they can't tell
9:06
you. Oh, no. No. Exactly. We oh, you need
9:08
the PC computer guys. Yeah. And so we're
9:10
pretty isolated. We weren't near town and so
9:12
it just meant a lot of people had to go out of
9:14
their way to find us which was really
9:16
cool. But it was also a really good challenge because
9:18
that meant that it's gonna go all the way
9:21
all the way out to see us. So we just
9:23
had to make sure our brand and marketing was
9:25
spot on and thankfully it
9:27
did. Yeah. What? How did you make that
9:29
was that next step then really important going
9:31
to the actual store,
9:33
no, the cafe was next. Where was the cafe located?
9:36
Was that was at the same site? No.
9:38
That's on the outside of town Wall Street.
9:40
Gotcha. We had to leave because
9:43
of a lot of personal reasoning. So
9:46
we were we were we had to find a
9:48
location
9:48
Yeah. -- within a month. So
9:50
we likely found a little
9:53
spot Wall Street. It's a
9:54
stat.
9:55
the pandemic now?
9:56
No. Yeah. This was actually, this
9:58
was all in one year. Yeah.
9:59
But we're still pandemic. Yeah.
10:01
Right? You know the spouse. There was there was a So
10:03
there
10:03
weren't many people in the city. Right? Yeah.
10:05
They were buying coffee and stuff. Yeah. And then it
10:08
was pretty had there was
10:10
a pretty hard moment 2 because my mom so
10:12
I was hiding the fact that I was I
10:14
wasn't going to uni, but my mom
10:16
knew my mom as soon as I was. And then,
10:18
obviously, she found out that I wasn't
10:21
going. Which we
10:22
speak a lot about -- Yeah. -- episode, and
10:24
that's how and we
10:24
can't And so as as yeah.
10:26
Yeah. There
10:29
was a there was a moment. There's
10:31
a mine it was a really hard personal moment.
10:33
Uh-huh. So we just had to leave that
10:36
place, that boating. Yeah.
10:38
Okay. Alright. That's
10:42
a huge moment for you in for family.
10:48
And how's it going now? Like, have
10:50
you been able to kind of mince that situation.
10:53
Slowly, I think, definitely, our
10:56
mom is still accepting -- Yeah.
10:58
-- the fact that we're not at uni.
11:01
Our dad is always been at first
11:03
was totally against the idea, but
11:06
because he was born in New Zealand, he's Kiwi
11:09
Chinese, and he was
11:12
he he has an open mind and
11:14
and realized that he he had
11:16
just supported us throughout at the
11:18
Mens, but I'm I'm slowly trying
11:20
to accept it. Yeah. No. It's not
11:22
as crazy as bad stuff. Yes.
11:25
It's a patient's sake. Mhmm. So
11:28
then where have we got
11:30
to? So we got to the point where
11:32
the cafe was working for you.
11:34
Right? And was that because you were taking product
11:37
delivering products and stuff, as you said, you're
11:39
able to do the pivot and you're able to deliver.
11:41
And at
11:43
what point do you feel like the business sort
11:46
of reached a point where cash flows were happening
11:48
176
11:49
it was in a sort of a healthy
11:51
state. Did that happen quite quickly? Yeah.
11:53
Definitely, I was a slow process, but
11:56
I think when we hit that cafe
11:58
area at coffee window, there isn't much.
12:01
It's just a coffee window oh my
12:03
gosh, Wellington is so cold and
12:05
windy and people it's a bit
12:07
heavy seeding. People would have to wait outside of the
12:09
coffee window, so it's not really ideal. But I think
12:11
it's when we started, when we had the cafe,
12:14
and we could we
12:16
kind of personal personalize it
12:19
as our personality like kind of netted
12:21
her design on the wall and
12:23
we could decorate it
12:25
and it is to how we want it
12:27
to be. So people were able to have that
12:30
full level experience when
12:32
they would come into the shop, whereas
12:34
coffee window, they had to wait outside. It
12:36
was cold 176 just wasn't a
12:38
pleasant
12:39
experience. Yeah. Because that was definitely hard.
12:41
The coffee window because you had to rely on weather.
12:44
Yeah. Where are you at now? As far as the business
12:46
goes in this expansion into your other
12:48
ideas because,
12:50
again, look,
12:52
it's just managing that growth, isn't it?
12:54
Making sure the cash flows happen making sure you
12:56
don't spread yourself too friendly across
12:58
too many
12:58
different products.
13:00
So where are you at with some of the
13:02
new innovation? Well,
13:05
I think right now, we're just trying to
13:07
grow our clothing brand. It's not easy,
13:09
siding a clothing
13:10
business. Well, are you are you
13:12
manufacturing? Are you selling?
13:15
What what you're sourcing elsewhere? What's the
13:17
what's the
13:17
business? Yeah. We're actually currently sourcing in
13:19
New Zealand at the moment just because it's
13:22
a easy way to start
13:24
our next scholars are finding going overseas
13:27
and manufacturing our clothing. And
13:29
we're Design clothing and the next
13:31
semester is designing them.
13:34
Yep. So that's I think we
13:36
always wanted able to answer
13:39
2 just be variety
13:42
about issues. Yeah.
13:43
And so that brand will come across whatever
13:46
you bring in. Yeah. Yeah. Because it's obvious
13:48
kind of what we've wanted to do growing
13:50
up because I was super passionate about
13:53
art. I've always wanted
13:55
to be an artist growing 176. And so
13:57
think we kinda just wanna take
13:59
that further and just do
14:01
clothing, which has been a passion
14:03
of ours. Yeah. And not just --
14:05
-- just kinda
14:05
cool because evil 2, like, doing this
14:07
kind of sparked Natalie's interest
14:10
again because
14:10
when she was at
14:11
uni, she stopped drawing and painting
14:13
and her passion and her passion died
14:15
down. I really like to die. Because that
14:17
felt like I was kinda making art just
14:19
for the grades at uni in high
14:21
school. And for the first time in forever, I
14:23
feel like I can actually create for myself
14:25
176 the people that people around
14:28
us. Yes. So just because this is what it's about
14:30
from you, just listening. For some people, it's about
14:32
making money and being able to, you know, have
14:34
the freedom to do whatever they want. For
14:37
others, just having a successful business
14:40
is the mission. But for you, it's almost
14:42
like a vehicle for what
14:44
you wanna
14:44
do. New creativity. Yeah? For sure.
14:47
I think success for us is
14:49
just kind of following our passions
14:51
and
14:52
and following other people's footsteps.
14:54
I think those
14:55
biggest thing was trying to not
14:57
follow what our parents wanted
14:59
us to do.
15:00
176, yes, I
15:02
Yeah. So we're just really happy. Yeah. And
15:05
I think what's continuing 176,
15:10
I think a lot of people resonate with
15:12
a story. And I feel
15:14
like if people can relate with
15:16
us, hopefully, we can, like, help others
15:18
out there that
15:18
could -- Yeah. -- maybe try 2 their own thing.
15:21
In
15:21
order Asian people as well, just like other
15:23
people out there that have
15:25
traditional parents like
15:27
ours.
15:27
Yeah. Yeah. So what about the
15:29
TV? Because, again, I'm not sure
15:31
what your parents knew you were doing, but
15:34
then that is so Yeah.
15:36
Tell me what about that experience, and
15:39
people can see this right on on
15:41
TV. Is it Yeah. Is it being broadcast
15:43
or is it on streaming or Yep. It's
15:45
on Vivint's -- Yeah. -- on
15:47
demand.
15:48
Vivint's 176. It's Vivint's 176
15:50
2 twenty one. And what night do you know?
15:52
A
15:52
result. Because on
15:53
Sunday, every Sunday, there's still, I think,
15:55
three more episodes. And to see you or even
15:57
so people should go to incident on demand. Yeah.
15:59
Yeah. And so how did this come about
16:01
what did it involve?
16:03
So Seg 176 Mens, let's
16:05
eat and cantonese. And the idea
16:08
came about from our producer, Jess
16:10
White. She
16:12
was sitting at her dinner table with
16:14
her grandparents, and she realized a
16:17
lot of her heritage comes from comes
16:20
behind food, and also
16:22
there was a gap. There wasn't really this fifteen
16:24
percent pan Asian. Population,
16:27
and there wasn't a reflection of that on TV.
16:30
And so ended on air, saw that gap.
16:33
And so pretty much circa four my
16:35
is a six Pt2 a
16:37
six part
16:38
series, a food adventure across
16:41
our
16:41
toadoa 176 hosted by six amazing
16:44
different hosts. And so they cover
16:46
just, like, really funny, hearty
16:49
stories
16:49
of, like, modern Kiwi Chinese life and about
16:51
the identity of the year
16:52
through the
16:53
love of food. Yes. So
16:54
And you you hosted it. Right?
16:56
Okay. Yeah. We hosted we agreed
16:58
and we are honored to say that we hosted the Wellington
17:00
episode. So
17:01
that was the second episode. But
17:04
but I think it was just amazing meeting
17:07
great great like minded people
17:09
176 they have similar stories as
17:11
ours. So it was really just inspiring
17:14
me in whole range of people it kind of just
17:16
him does feel so much sure about
17:18
ourselves because, like, we get to
17:20
me inspiring people that that
17:22
had the same upbringing 176 and also
17:25
they had they felt pressured to continue
17:27
that traditional path, but instead
17:29
they kind of decided to do what they
17:32
loved. And so that kind of
17:34
Yeah. That hit hard for us. One of the stuff.
17:36
Thank you. People can find that on TV sit on demand,
17:39
and some episodes still being broadcast on Sunday
17:41
nights. That's Sick FanLai. And
17:43
I have been speaking with Steve and Nedchin
17:45
of evil twins. Coffee
17:48
cafe in their clothing brand
17:50
what do I miss other staff
17:52
coming as well. Thanks for coming in
17:54
ladies. Cheers. Thanks very much. As well.
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