0:14

Today, we have another installment of

0:17

our collaboration with the Atlas Obscura

0:19

podcast, which I very much recommend. You

0:21

should go subscribe right now. This

0:23

is our final story with them for now. And

0:27

it's the most personal of our stories so

0:30

far. I'm once

0:32

again joined by their host, Dylan Thurris. How's

0:34

it going, Dylan? I'm doing great.

0:37

Dylan, what do you know

0:39

about Montreal? You

0:42

know, it's kind of a seems like

0:44

this beautiful magical city. I was there

0:46

many years ago. I

0:48

don't know. I have a fond impression of it. I

0:52

lived in Montreal for almost 10 years. I

0:55

would agree with you. I think it is a magical place.

0:58

It is unlike any other city in Canada. It's

1:00

unlike any other city in North America. The

1:03

architecture is beautiful. It's

1:06

full of music and art and great food.

1:08

There's an incredible mixture of cultures there,

1:10

French and English, but many, many others.

1:12

It's very multicultural. It

1:15

is a city that really has

1:17

its own rhythm, but

1:20

it is also dirty

1:22

and grimy. And when the snow

1:24

melts in the spring, there are

1:26

these piles of sludge all over

1:28

the place. Traffic

1:30

is awful. The infrastructure is

1:33

totally crumbling. It

1:35

has a thriving organized

1:37

crime scene that

1:39

barely even tries to stay hidden.

1:43

And the story that I'm going to tell you

1:45

about today captures

1:47

a lot of that

1:49

spirit, the holistic Montreal spirit. This

1:52

is a story about a place that

1:55

clearly isn't what

1:58

it was meant to be. It is

2:00

full of life and dreams.

2:03

I have no idea what's about to happen. Are we

2:05

doing a Montreal true crime story? What's

2:07

happening? Let's get to the episode.

2:15

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4:33

Jesse what is today story. Today

4:35

I'm going to tell you about a

4:37

giant orange ball. I'm. Not

4:40

talking about some roadside attraction on

4:42

a country highway. This is the

4:44

largest orange sphere in the world.

4:47

And. It has been sitting on

4:49

the side of an expressway. In.

4:51

Downtown Montreal. For.

4:53

Over half a century. To become

4:55

a beloved institution. I think I know

4:57

what you're talking I did you some

5:00

like restaurant has some food thing going

5:02

on right? You're

5:04

correct, it is a restaurant called Zeebo

5:06

Orange Julep and they serve a very

5:09

specific style of regional fast food and

5:11

really only exists in Quebec. If you

5:13

are looking for something to eat in

5:16

Montreal, I mean it's an amazing city

5:18

for food and as lot of high

5:20

end dining. That. Is a very

5:22

good chance that a local will

5:24

instead point you hear to the

5:26

Orange tulip and and at first

5:29

you might think why? You know

5:31

cause you drive down the expressway

5:33

and you find yourself in is

5:35

like kind of depressing area full

5:37

of office buildings between a car

5:39

dealership and a gas station. There

5:41

it is this massive orange surrounded

5:43

by this huge parking lot where

5:45

girls on roller skates used to

5:48

zoom up to your car, take

5:50

your order, roll back. to the

5:52

orange to get your food there alone

5:54

dot there are still picnic tables out

5:56

there in the summer time but like

5:58

in the winter It's pretty desolate. It's

6:00

just a lot of concrete. And

6:04

as you approach this giant orange,

6:06

you get this sense that this used

6:08

to be something bigger. You

6:11

know, it's not unlike the feeling you

6:13

get when you're visiting Chichen Itza or

6:16

other ruins of a once great

6:19

civilization. Yeah, except

6:22

when you walk to the top of Chichen Itza, you

6:24

could order a hot dog and a drink. Exactly.

6:26

In which case, Chichen Itza would be so

6:29

much better. Yes. In

6:31

this case, the founder of the giant

6:33

orange had a vision, a

6:36

vision that was bigger than food, bigger

6:39

than this one structure. Dylan, there

6:41

used to be more of these and

6:43

the founder planned to live

6:46

inside this giant orange with

6:48

his family and

6:50

watch out over his growing quebecuá

6:52

fast food empire. As

6:55

any creator of

6:58

a giant orange restaurant is wont

7:00

to do. What else could

7:02

you do? I'm Jesse

7:05

Brown and this is Canada

7:07

Obscura, a celebration of Canada's

7:09

strange, incredible and wondrous places.

7:12

Orange Julep is the last standing

7:14

testament to one man's dream. A

7:17

dream where instead of golden arches,

7:19

cities around the world would be lit

7:21

up by giant orange balls. The

7:24

story of that dream and that man

7:27

after this. So

7:48

we are back in Montreal today and we're

7:51

heading one of the most iconic landmarks of

7:53

this beautiful city, Gebols Orange Julep. Today we

7:55

are at a landmark. We are at the

7:57

Orange Julep in Montigny. Today

8:00

I'm in Montreal, Canada trying

8:02

out a place called Orange

8:04

Julep or Orange You Lap.

8:07

Dancers. I'm saying that right. He wasn't saw

8:09

that there are signs of videos like that

8:11

on you tube. Of people like

8:14

making this pilgrimage to Orange

8:16

Tulip. And as you

8:18

can hear it has taken on

8:20

this. Mythical. Status

8:22

here. It's. Not just

8:24

an oddity, It's. It's

8:26

become a landmark. And. You.

8:29

Can't really overstate how large this

8:31

looms in the consciousness of Montrealers.

8:34

It's become a part of the

8:36

city's lore. In. A Montreal is

8:38

one of the oldest cities North America. It's

8:40

almost four hundred years old. And.

8:43

It has a lot of

8:45

incredible architecture, has some stunning

8:47

architectural marvel's and fact, but

8:49

there is something. About

8:51

driving past a massive

8:54

orange orb. Often.

8:56

Frosted with snow that that can

8:58

really just burn itself onto your

9:00

consciousness. A lot of it

9:02

is because it is. It holds a lot of mystery for

9:04

people like. How did this get

9:06

their? why is why put it where

9:09

it is on the side of this

9:11

expressway. And. What is inside of

9:13

it? So. I I am

9:15

looking at pictures of this thing right

9:17

now and it is just. It.

9:19

Is really striking. It is so.

9:22

Big. The cars and people

9:24

next to it are miniscule.

9:27

It is just is looming

9:29

big shiny sun. So.

9:32

why is this year what is

9:34

the significance of this enormous or

9:36

and well as a as mentioned

9:38

this restaurant urged you have cells

9:41

can acquire fast food there is

9:43

a distinct style of restaurant in

9:45

quebec called a cast crude which

9:47

just means snack bar and cast

9:50

kreutz serve greasy cheap delicious food

9:52

the fries at a cast crew

9:54

come in a brown paper sack

9:56

that become seats are of in

9:59

time One unique

10:01

caskroot food item that I think you probably

10:03

have heard of is poutine. Yeah. Or poutine.

10:06

Fries with with squeaky cheese curds and

10:08

gravy ladled on top. Caskroots

10:11

serve very specific hot dogs which are

10:13

either called a steamy or a toste

10:16

and you can order your steamy or toste

10:18

Michigan style which means they take like a

10:21

soup ladle and they just pour

10:23

over it like a meaty tomato sauce. This

10:25

does sound good. It does not

10:27

sound like light eating but it

10:30

sounds pretty delicious. I love

10:32

poutine. I have never had a toste,

10:35

a toste, a hot dog with meaty

10:37

tomato sauce on it. This sounds good.

10:39

They're good. They're dotted throughout Quebec. They're

10:41

usually just monsieur operations but they're part

10:43

of the culture and they've just never

10:45

gone major. They never got international. They

10:47

never become corporatized the way that the

10:49

burger joint was. What

10:51

sets this particular caskroot apart is

10:54

a drink that they make which

10:56

they call an orange julep.

11:00

This is a sweet creamy orange

11:02

beverage that tastes

11:05

very much like a creamsicle. What you're describing

11:07

is an orange julep. Dylan that is actually

11:09

a point of some contention. Okay,

11:13

orange juleus opened first in

11:15

1926 but the

11:17

orange julep people claim that their

11:20

drink comes from a

11:22

family recipe that dates back before

11:24

that to 1922. So

11:26

four years before orange juleus you could

11:28

drink an orange julep. Now,

11:31

orange juleus, that American chain

11:33

did not even come to Canada until much

11:35

later. There was also Howell's

11:37

orange julep which came before either of them

11:39

but that's like a soda. It's

11:42

kind of like orange crush. We don't talk

11:44

about that. It doesn't count. Alright, let's just

11:46

put that to the side. Yeah. In any

11:48

case, the story behind the jibo orange julep

11:51

recipe is that oranges at the time were

11:53

expensive. So you

11:55

could cut orange juice with other stuff

11:57

to make it more affordable. So that's a great

11:59

question. This was a drink born of necessity. The

12:02

Jibou family actually patented their recipe. The

12:04

patent explains a bit about the drink.

12:07

Fruit juice in an orange julep

12:09

is deacidified by a mixture of

12:11

skim milk powder and pectin, which

12:13

is then mixed with orange juice concentrate and

12:15

vanilla, patent number 2083584, if you're curious.

12:20

Yeah, good. I'm glad to get the number. Is

12:24

it good? It's very

12:26

sweet, you know? That's

12:29

not without its charms. Some people rave about it. Yeah,

12:32

I mean, I guess I,

12:35

you know, sounds maybe refreshing.

12:38

It's one of these things where even if you don't

12:40

quite like it, you wouldn't want to say anything nasty

12:42

about it. Right. Because

12:44

it means so much to so many people. I

12:48

think it's about the structure. And somebody

12:50

even made a short movie about

12:52

a little girl who goes to the giant orange

12:54

with her uncle on

12:57

the way back from her mother's funeral. That's

13:00

where she finds this Willy Wonka-like

13:02

man inside of the orange named

13:04

Dr. Julep, whose concoction

13:07

can heal the sick. Hey,

13:10

Julia, that's the tube. It

13:13

makes the julep come down from way up

13:15

there. That's where

13:17

Dr. Julep is. Are you

13:21

going to give this one to your mommy? My

13:23

mommy's in the sky. Good

13:27

Lord. Okay,

13:30

I actually, I'm a little concerned

13:32

for everybody. This has gone

13:34

too far. We are in a whole other territory.

13:37

This orange seems to

13:40

have co-opted the minds

13:42

of Montrealers. Okay,

13:44

so they sell the drink. Fine.

13:48

They could have done that out

13:50

of a normal building. They did

13:52

not need to also construct a

13:55

gigantic multi-story orange. I

13:57

Respect the vision. How Did this come to be? It

14:01

starts with a guy named your message about.

14:03

There is very little from the public record

14:05

about disco. His. Family does

14:08

not talk much to the press.

14:10

There is this one picture of

14:12

him that circulates online taken in

14:14

the early eighties. You see him

14:16

with white hair and of salt

14:18

and pepper mustache and up and

14:20

of round button up shirt standing

14:22

very proudly in front of his

14:24

restaurant. But aside from that all

14:26

we really have is his business

14:29

records which tells us that he

14:31

was a dream of or Mast

14:33

starts out by selling his family

14:35

recipe at an amusement park. It's

14:38

a popular enough average that

14:40

he decides to open a

14:42

permanent retail location to sell

14:44

it. And Nineteen Thirty Two.

14:47

It. Sells well during the week by cells

14:49

are slow on weekends, so this is when

14:51

he has an epiphany. He

14:53

opens a new location and this time.

14:56

He has an idea. He builds a

14:58

little structure in the shape of an

15:00

orange. Okay so this is not the

15:03

giant or and you said a little

15:05

structure he builds like got a medium

15:07

sized as a modest or it's and

15:10

such out as a whole lot bigger

15:12

than like a purse. Ah or it's

15:14

a yeah I got. This is like

15:17

a novelty or in shape. Lemonade stands

15:19

exactly. It's the type of thing that

15:21

you might see at a farmer's market

15:23

or a county fair today. But but

15:26

it works and and sales quickly taken.

15:28

So now Air Mass your bow knows

15:30

that he has. He has struggled and

15:33

he decides to expand. He

15:35

ends up with Sistine of these

15:37

little oranges throughout Come Back and

15:40

Ontario. he seems like he is

15:42

well on track to building and

15:44

empire. Until he faces

15:46

of setbacks. What would happen the Second

15:49

World War? Sats. That's a big setback.

15:51

Sam. Yeah, as the at, the economy

15:53

shifts and and most of these little

15:55

oranges god of business except for a

15:58

few that remain in the material. Area.

16:01

Your. Mouse, you both will not throw in

16:03

the towel. He decides it is time

16:05

to do something bold. If he can't

16:07

go, why did he will go back?

16:09

And so in Nineteen Forty seven he

16:11

gets some land at a new location

16:14

on To Carry Boulevard. At

16:16

the time to carry boulevard is

16:18

by to happen in and nightlife

16:20

area in Montreal and that is

16:23

where he builds a new orange.

16:25

Not just any little orange, this

16:27

oranges around forty feet tall. Yeah

16:30

it's the nineteen forties. He makes

16:32

a forty foot tougher ahead of

16:34

time, the right place or a

16:37

shy and for and restaurants. Yeah

16:39

the the early to mid twentieth

16:41

century was was a piece. time

16:44

for these kinds of novelty. Buildings

16:46

does a name for it is cause

16:48

Metics architecture. In the thirties a duck

16:50

former started a store shaped like a

16:53

duck on Long Island. In the fifties

16:55

you have Randy's Donuts and California with

16:57

a with a giant don't at on

16:59

the roof. There are many examples of

17:01

this. I

17:05

love. I love restaurants and

17:07

places like this. There aren't a lot open.

17:09

I've seen a giant.on Long Island. I seen

17:11

a couple of others but I'd just like

17:14

I had to one of these places. They're

17:16

so far I don't know why it stops.

17:18

We need more thing shaped like the thing

17:20

that you get inside the thing. you just

17:23

know what you're getting right away. Just look

17:25

at it with your i'd like I'd it's

17:27

of beer on. Have been there since. This

17:30

is like of it's time. You know this

17:32

is just after the Second World War. People

17:34

have money. Car culture is huge orange tool.

17:36

It becomes this very popular drive in restaurant.

17:39

People park there too, you know, checked each

17:41

other out. check that each other's cars. You

17:43

got the waitresses on roller skates. It's it's

17:45

this spectacular nineteen fifties experience. Super Stylus. Yeah,

17:48

And. This isn't just a solid

17:50

concrete sphere inside the Orange. On

17:53

the top story of Orange Tulip

17:55

is a living area with a

17:57

little window in the front. Hermas

18:00

Huibout plans to live there with

18:03

his family and look

18:05

out onto the city, watching

18:08

the customers pour in and keeping

18:10

watch over his growing

18:12

empire of orange-shaped novelty

18:15

restaurants. The person you're

18:17

describing, I know you did describe,

18:19

he like seemed normal, but I'm

18:22

picturing someone in a fully orange

18:24

suit with an orange top hat

18:26

and all of his family members

18:28

similarly attired. Like, I love

18:30

the totality of his vision. And it

18:32

sounds like Hermas Huibout is doing it.

18:34

He is back on top. Yeah, it's

18:36

all going well. But

18:38

then circumstances intervene.

18:43

Montreal gets the rights to

18:45

hold the World's Fair in

18:47

1967, and

18:49

they decide to demolish the Kerry

18:52

Boulevard and expand

18:54

it in order to make

18:56

way for an expressway. If I'm not mistaken,

18:58

that is the road that Orange Philip is

19:00

on. Yeah, and that means that they're

19:02

going to have to close. But

19:05

once again, Hermas Huibout will not

19:07

be discouraged. He decides that he

19:09

is going to rebuild even bigger

19:12

alongside the new De

19:14

Kerry Expressway. And now

19:17

the orange is three stories high

19:20

and lights up at night. There

19:22

are stories of pilots pointing

19:24

it out as they fly into the

19:27

city. That's how you

19:29

know you're landing in Montreal. I

19:34

should add here, with this

19:36

most recent version of the

19:38

restaurant, this is when they are able to

19:40

claim the title of

19:43

the world's biggest orange sphere.

19:45

A claim that is almost

19:48

true. Man,

19:51

this guy builds three oranges and he can't

19:53

even claim to have the world's biggest orange

19:56

sphere? Why not? I mean,

19:58

this goes alongside the complicated. history

20:00

of deacidified orange sweet

20:03

drinks. The history of large

20:05

oranges over the world is

20:08

also contentious. There's a famous one in

20:10

Australia that is just slightly smaller than

20:12

this one. There's Eli's

20:14

Orange World in Florida, which

20:17

is like around the same

20:19

height as Orange Julep, but

20:22

it's a dome, not a sphere. I

20:25

think we went on a technicality. There

20:27

is a giant helium balloon that you

20:30

can ride in Irvine, California that is

20:33

quite a lot bigger than this orange julep,

20:35

but you can't live in it. No, it's

20:38

filled with gas. It's not a structure. I'm

20:40

sticking by my initial claim. Yeah, all these

20:42

other things. Okay, I don't get a hot

20:44

dog. The balloon doesn't count. Get out of

20:47

here. Get out of here. Okay, so this

20:49

guy's unstoppable. He builds multiple oranges. He builds

20:51

it next to the Express Way, and it

20:54

seems like maybe he's still like on

20:57

a good trajectory. What

20:59

happens to Ermas Jubo? He lives a

21:01

long life. He dies in 1999 at

21:03

the age of 92. The Empire

21:08

never comes to full realization, and

21:11

after his death, the last of

21:13

the remaining orange juleps shuts

21:16

down, with one very

21:19

notable exception. I would assume that is the one

21:21

and the same that we are speaking about today.

21:24

The big one. The biggest orange

21:26

of them all, and it lives on today, nearly 100 years

21:28

after that

21:30

first restaurant opened, and it is still under

21:33

the control of the Jubo family. Why

21:35

was this one able to survive all

21:37

the other ones disappearing or closing down?

21:40

It's hard to know exactly. It probably

21:42

has less to do with whatever

21:44

makes a restaurant successful, and more to

21:47

do with myth, with lore, with just

21:50

how much of an icon this place has become.

21:52

The chain was never meant to be, but

21:55

the orange. How are you gonna destroy the

21:57

last orange? To this day, there are

22:00

tourists and locals posting pictures

22:02

and videos of the Big Orange

22:04

online constantly. Someone recently made a

22:06

Lego version of it which got the attention of the media.

22:09

It took many months. It was a tricky

22:11

problem to figure out how to achieve this

22:13

sort of mashing of the spherical shape and

22:15

the part at the bottom. Jesse,

22:17

I don't want to be rude here,

22:19

but I do feel like it says

22:21

something about Canada when a news story

22:24

is about the Lego version of the

22:26

Big Orange sphere in Montreal. I love

22:28

the pride. There's a lot of local

22:30

pride in this. That story had legs. It ran,

22:32

you know, it was a good week of coverage.

22:35

No, you know, that's

22:37

what makes the news here. If somebody makes a

22:40

Lego version of a hot dog restaurant, it makes

22:42

the news. I think this shows... But people love

22:44

it. People are like, this is just an icon

22:46

of the city. That's it. It is an important

22:49

Montreal landmark. People really care about it. It's

22:52

a lot of nostalgia around the place. It's been there

22:54

for generations now. People grew up

22:56

going there and now they take their kids there. Until

22:59

recently, they did a regular classic car night in

23:01

the summer where people would park their hot rods

23:03

and they would blast all these music and they'd

23:05

eat their hot dogs and drink

23:07

their creamy orange vanilla drink. But the

23:10

truth is that like Montreal itself,

23:13

it's this sort of decaying relic

23:15

of what used to be. What

23:18

do you mean? Well, everything around it has

23:20

been stripped away. The neighborhood, as

23:22

I said, it's no longer this buzzing nightlife

23:24

destination. Can be further from that. The

23:27

fiberglass exterior of Orange

23:29

Hewlip was ruined in some sort of washing

23:31

incident where it got stripped away. So that

23:33

means that it doesn't light up at night

23:35

anymore. The roller

23:38

skating waitresses are long gone. So

23:40

what you got now is this giant parking lot.

23:43

Even the classic car nights stopped since

23:46

the pandemic. The

23:48

orange is suddenly feeling really like

23:50

lonely to me. I

23:52

mean, is it going to keep surviving? It

23:54

survived for such a long time. I mean, do

23:56

you think it will sort of be able to?

23:59

I don't know. the future. I

24:01

don't think it's going anywhere, you know, because despite,

24:05

or maybe because of all of that, it embodies

24:07

Montreal all the much more. It's

24:09

this weird, beautiful anomaly

24:12

that just resists disappearance

24:15

and collapse. And it's still great. It's still

24:18

the first place that I took my kids

24:20

when I first took them to Montreal. You

24:22

know, the creation of this place, this

24:25

bombastic, optimistic gesture of,

24:27

you know, hope in the

24:29

future could only, you know, have

24:31

happened in the mid 20th century, like this Jetsons

24:33

vision. Yeah. And part of

24:35

the appeal today might be

24:37

that it just failed to go anywhere. It did

24:40

not expand. It is not a big worldwide chain.

24:42

It never will be. But when

24:44

you go to Orange Julep, they

24:46

don't seem to know that. Right.

24:49

Or they haven't accepted it. Like, you know,

24:51

the wax coated paper cups that you suck

24:53

your orange drink out of, they're not just

24:55

like generic soda cups, like white cups that

24:57

they bought at Costco. They are branded as

24:59

if this was a major fast food chain.

25:02

They have like jibber orange julep cups with,

25:04

you know, writing on them that promises you

25:06

your drink is made with sun-kissed oranges daily,

25:08

which is the claim that I find very

25:10

dubious. They also claim on the cups that

25:13

this is a drink that will give you

25:15

pep. I love the idea

25:17

of a fast food chain of which there

25:19

is only one in existence that has all the

25:21

branding and the so okay, this

25:23

place is really incredible. I

25:26

do have a lingering question.

25:29

You mentioned that people often ask

25:31

what is inside the orange and

25:33

I have to know like, what

25:36

is inside? Is somebody still living

25:38

in there? Who's

25:40

to say? I mean, look, you

25:44

could go on the internet, and

25:47

you could search on Reddit, and someone

25:49

will tell you that they think they know what's

25:51

inside that orange. You could

25:54

destroy all mystery

25:57

and magic from the world that you live in if that's the

25:59

kind of person I would prefer

26:01

to preserve a sense of

26:03

wonder in my life. Yes, I'm

26:05

with that. I assume Dr. Julep lives

26:07

in there, serving magical drinks out of

26:10

his tube. I guess the

26:12

last question is, what about the family? Did

26:14

the Jibos still dream of

26:16

having a big fast food empire? What do they

26:18

have to say about all of this? Nothing.

26:21

They would not talk to us. And

26:23

I've never seen them there. I've never

26:25

seen anybody at Jibo Orange Julep who

26:27

looks like they are an owner or

26:29

a manager. It's just

26:31

the workers. It's just the Oompa Loompas. They're

26:36

there in their uniforms, taking

26:38

orders, serving hot dogs every

26:40

day. They are deeply

26:42

committed to the dream

26:45

of Air Mass Jibo 25 years after his death,

26:47

like cult

26:51

members who carry on their

26:53

daily rituals well after the passing of

26:55

their leader. It's

26:57

a deeply strange and mystical place

27:01

with decent fries. That

27:13

was Canada Obscura. I hope you

27:15

liked it. If you want to

27:17

hear more stories about weird and wonderful

27:19

places, subscribe to the Atlas Obscura Podcast.

27:22

They co-produced this episode with us. Today's

27:25

show was written and produced by Kevin Sexton.

27:28

The Atlas Obscura team includes

27:30

Dylan Thuris, Doug Baldinger, Chris

27:33

Naka, Camille Stanley, Johanna

27:35

Mayer, and Luce Fleming. Casey

27:38

Holford is Atlas Obscura's technical director,

27:41

and Sam Tindall wrote their theme music.

27:43

Canada Land's production coordinator is André

27:46

Proupe, and our editor-in-chief is Karen

27:48

Puglézé. If you like

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