Episode Transcript
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0:00
Hello, I'm Ted Seides and this is Capital
0:02
Allocators.
0:05
This
0:11
show is an open exploration of the people
0:13
and process behind capital allocation.
0:16
Through conversations with leaders in the money
0:18
game, we learn how these holders
0:20
of the keys to the kingdom allocate
0:23
their time and their capital. You
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can join our mailing list and access
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premium content at CapitalAllocators.com.
0:32
All opinions expressed by Ted and podcast
0:34
guests are solely their own opinions and do not reflect
0:36
the opinion of Capital Allocators or their firms.
0:39
This podcast is for informational purposes only
0:41
and should not be relied upon as a basis for investment
0:43
decisions. Clients of Capital Allocators or
0:46
podcast guests may maintain positions
0:48
and securities discussed on this podcast.
0:52
My
0:52
guest on today's sponsored insight
0:54
is Don Mullen, the founder and
0:56
CEO of Predium Partners, a $51
0:59
billion specialized investment firm he
1:01
started in 2012 to focus on the US housing,
1:05
residential and corporate credit markets.
1:08
In a little over a decade, Predium has rapidly
1:11
grown to become one of the largest owners
1:13
of single family rentals in the country. Prior
1:16
to founding Predium, Don spent 30 years
1:18
on Wall Street, including long stints
1:20
at First Boston, Bear Stearns and Goldman Sachs
1:23
and shorter ones at Salomon Brothers and Drexel
1:25
Burnham Limber. Our conversation
1:28
covers Don's history on Wall Street, identification
1:31
of the opportunity in single family rentals
1:33
and path to founding Predium to capitalize.
1:36
We discussed the single family rental market, sourcing
1:39
and servicing properties, scaling through
1:41
technology, critiques of single
1:43
family rental investments, growing
1:46
into adjacencies and aspirations
1:48
for Predium in the decade to come.
1:51
Before
1:51
we get going, we're hosting our fourth
1:54
cohort of Capital Allocators University
1:56
in New York City on September
1:58
14th.
1:59
Capital Allocators University, or
2:02
CAU, is a chance to connect
2:04
and learn with peers. We'll
2:07
bring together a few dozen allocators,
2:09
each with around five to 15 years
2:11
of experience, to share frameworks
2:13
on interviewing money managers, investment
2:16
decision-making, leadership and management,
2:18
and investing. And we'll engage with
2:20
four fantastic chief investment officers.
2:23
Jenny Heller from Brandywine, Kim Liu
2:25
from Columbia, Anna Marshall from the
2:27
Hewlett Foundation, and Brian O'Neill,
2:29
recently retired from the Robert Wood Johnson
2:32
Foundation. You'll get a chance to meet
2:34
some great people and learn a lot in
2:36
an information-filled day. Hop
2:39
on our website at capitalallocators.com slash
2:42
university to apply.
2:45
Please enjoy my conversation with
2:47
Don Mullin.
2:49
Don, great to see you. Nice
2:51
to see you, thanks for coming by. Why
2:54
don't you take me back to how
2:57
someone got to Wall Street back
2:59
when you did? It was a
3:02
great time to get to Wall Street. That was actually 1979.
3:07
I was in college. I
3:09
was looking for the
3:11
opportunity to start
3:14
a career that was different than working
3:17
on Route 17 in New Jersey at the uniform
3:19
store. That's where I previously worked, selling
3:22
police uniforms and security guard
3:24
uniforms. And I spoke
3:27
to family members. We
3:29
had one family member who had good
3:31
success being in finance. He married
3:34
into our Norwegian immigrant
3:36
family. He connected me with
3:38
some folks at an old company back
3:41
then called DLJ, and
3:43
some folks at a company called First Boston.
3:46
One fellow was very kind to give me a summer
3:49
job in fixed income
3:51
research, which at that time I thought that meant
3:54
analyzing the social security system because
3:56
my grandmother had a fixed income. That's
3:58
about all I knew about it.
3:59
Despite having a major in economics,
4:02
well, it didn't make any sense to me what fixed income
4:04
research was. And I got
4:06
the job most likely because
4:09
the fellow who hired me saw
4:11
my resume and he had grew
4:13
up in Queens in Jackson Heights and
4:15
went to Manhattan College
4:17
and eventually got an engineering
4:19
degree and a business degree from
4:21
Columbia.
4:22
But because his dad was an elevator repairman in Queens,
4:26
he said, holy, if I could get to
4:28
tell my dad that I hired a Yale kid whose
4:31
father was an elevator repairman, he goes,
4:34
my dad would be proud of me hiring you. So
4:36
I'm going to give you a job because my dad would be
4:38
proud of you.
4:40
So take me on a tour of your Wall
4:42
Street experience.
4:44
So I get that summer job in 1979,
4:46
which was a great time to start on Wall
4:48
Street, similar to what
4:51
Warren Buffett says, you know, we
4:53
can't ignore the benefits we get from
4:55
being born in an era. He points that
4:57
out about himself, how poorly he would have
4:59
fared in the medieval
5:01
times or something like that. I completely
5:04
acknowledge that. Entering Wall
5:06
Street in 1979 at the beginning
5:08
of peak interest rates, as
5:10
they start to come down, you see an explosion
5:13
of demand
5:14
for experienced people as the industry
5:16
grows. I'm a huge beneficiary
5:19
of that. So 1979, 1980, I'm a summer person on
5:21
Wall Street. 1981, I'm
5:26
a summer person, but then I take off in September because
5:28
I don't have enough money to be the European
5:30
travel that so many people do when they graduate.
5:33
So I did my European travel from September
5:36
through January, which was a little less fun,
5:38
but still
5:39
I got to do it. Obviously paid for it myself,
5:41
was able to get myself back into Wall
5:44
Street. So first Boston as
5:46
a credit analyst, eventually
5:49
I work in high yield sales. Very
5:51
lucky time. 85, 86 is
5:54
the beginning of that industry being created.
5:56
I get to be a capital markets guy there because
5:58
I get bored as a...
5:59
salesperson and the team at First
6:02
Boss is incredibly supportive. And
6:04
I become very curious about all the adjacencies
6:07
of sales. So I end up
6:09
doing capital markets.
6:10
Then I go to Drexel,
6:12
where that was sort of the intellectual
6:14
capital of knowledge
6:16
about not just leverage finance,
6:18
but really company valuation in some ways. The
6:21
world really hadn't focused on cash flow
6:23
enough then. And there's always a balance between
6:25
growth and cash flow, and they were the experts
6:28
in cash flow valuation.
6:30
Obviously, the firm disappears, and
6:32
I go then to Salomon Brothers,
6:35
meet some great people,
6:37
but a little frustrated with the direct team
6:39
that I'm working for, because they're less
6:41
familiar with leverage finance is really about. They're
6:44
more classic investment bankers and classic
6:47
salespeople, but good folks. And
6:49
Bear Stearns comes over the transom, which is one
6:51
of the scrappiest places in its entire
6:54
history, fearless in
6:56
its willingness to hire people
6:58
who want to work hard versus people who
7:00
were born to it. And they give
7:02
me the greatest job opportunity, arguably,
7:05
that has ever been given. At 32
7:07
years old now, I'm given the opportunity to run
7:09
a department.
7:11
And in the 10 years that I was
7:13
there, I went from running
7:15
their high-yield trading desk to
7:18
all of credit emerging markets, investment-grade
7:20
trading, a big chunk of investment
7:22
banking, leverage finance, the industry
7:25
groups within it. I don't run M&A. Alan
7:27
Schwartz chooses to run that. And I
7:29
run all the capital markets departments, including equities
7:31
and the like, and help start the asset
7:34
management division and the PE division
7:36
and basically have responsibility
7:38
for international generally. So
7:40
it was a fantastic
7:41
opportunity that only would take place
7:44
at a place like Bear Stearns during that cycle,
7:46
being the kind of person who likes to take
7:49
on things that you think aren't succeeding
7:52
enough. So you feel like you have the opportunity to
7:54
grow as a person and the fun of
7:56
solving the riddle of why doesn't
7:59
this thing. optimize? How do you
8:01
make it optimize? And a
8:03
lot of people in the business that I've seen
8:05
that kind of divide into two categories. People
8:08
who do like being entrepreneur, like
8:10
as I just described, as well as some people who
8:13
are more like focused on being in
8:15
the thing that's already successful.
8:17
And that's their way of
8:19
managing their personal career risks.
8:22
I thought the better career path for
8:24
me was being in the thing that
8:26
wasn't successful, that was harder
8:29
to do, that someone else hadn't solved that problem.
8:32
And by solving that problem improves
8:34
your probability of adding value to the
8:36
firm and your success. As
8:38
Bear Stearns gets bigger, they want
8:40
me to run investment banking full
8:42
time, which was
8:45
not my idea of the career
8:47
path that I wanted. And so as
8:49
a result, I let it be known to
8:51
a handful of people that I was willing
8:53
to leave. I was interviewed first by
8:56
Goldman Sachs because they had a big
8:58
challenge with their credit trading businesses.
9:00
And they'd already hired some of the people
9:02
who worked for me away. So they had inside
9:05
knowledge of me, that person they'd hired away
9:07
from me was David Solomon. And
9:09
so David Solomon was recruiting me.
9:12
I then spent, must admit 56
9:14
people or something crazy. A person
9:16
who's pretty well known from Goldman Sachs reaches
9:19
out to me and says, listen, after 56
9:21
interviews, if we come to the conclusion,
9:23
you just don't fit here.
9:25
You're culturally a bad fit. We
9:27
think you're talented, but
9:29
not going to happen. A year later,
9:32
David called back again and said,
9:35
we want to talk to you again. I said, I'm not doing it. I
9:37
spent months jerking around on
9:40
this thing. He said, you're going to meet one person,
9:43
one interview only. And I said, I
9:45
had breakfast with Lloyd Blankfein, who
9:49
is particularly insightful about talent.
9:52
I think that's one of his great skills. In
9:54
this circumstance, it wasn't about me. It was about
9:56
his willingness to look at someone
9:58
and make a decision, which I thought He was self-aware
10:01
of his talent selection skills. And
10:04
we sat down for two hours, and at
10:06
the end of two hours, he told me my next 10 years
10:08
of career at Goldman Sachs and
10:11
convinced me, which is no
10:13
small task. If you remember, I said at Bear Stearns,
10:15
I ran almost everything but mortgages
10:18
and government bonds that I was going
10:20
to go to Goldman Sachs and only run the high-yield
10:22
trading desk. I said, Lloyd,
10:24
I last did that more than
10:26
a decade ago. He said, no, this is going
10:29
to work out great. And he described a career
10:31
arc that had me at the end
10:33
of the process being either a division head
10:35
or being on the management committee. I
10:38
left to go to Goldman Sachs, and that's
10:40
sort of my sell-side career.
10:43
There aren't that many people that canvassed
10:47
so many different banks over
10:49
their career on the sell side. What
10:51
did you find different
10:53
about all the cultures of the different places
10:56
and how that impacted what you were doing? Culture
10:58
is a lot of things. The leadership
11:01
of the organization, by driving
11:03
a type of culture, creates
11:05
scalability around their vision
11:07
of what an investment bank or firm should be.
11:10
So it becomes a very important
11:12
thing, because if everybody thinks in
11:14
the terms of, is this the right thing for our place
11:17
to do, then you get this repeatable
11:19
thought process. That can
11:21
be corrupted individually by department
11:24
heads sometimes, but generally speaking,
11:26
that's what all of them try to do, whether it's
11:28
Goldman Sachs or Bear Stearns, arguably
11:31
considered to be the two polar opposites
11:34
of Wall Street.
11:35
That being said, I found most of them to
11:37
be more similar than different.
11:40
When you're in the same ecosystem,
11:43
the kid with blond hair looks really different than
11:45
the kid with brown hair, but they're
11:47
still probably the same kids who are five years old, but somehow
11:49
you find differences.
11:51
We're biased to look at our differences
11:53
rather than our similarities. The other
11:55
thing I'd say, Bear Stearns was really
11:57
characterized, and I use these two because of their... perceived
12:00
differences.
12:02
Goldman Sachs for many, many years was not perceived
12:04
as a trading firm. It was only pretty
12:06
much after the financial crisis, purely
12:08
woke up and realized what a trading firm it was. And
12:11
Bear Stearns wasn't a trading firm,
12:13
despite the image of it. It was a sales
12:15
firm. So
12:18
each of these nuances were meaningful.
12:21
Going back to Credit Suisse vs. Boston, it
12:23
was really investment banker driven
12:26
firm that traded
12:28
to support investment banking. But it wasn't
12:30
viewed as the powerhouse source of P&L
12:33
back in the 80s. And most places that wasn't.
12:36
Drexel, the trading desk, effectively
12:38
ran everything everywhere all
12:40
the time. Because the trading desk
12:42
and the capital markets function were integrated, one
12:45
of their problems. And then at Salomon
12:48
Brothers, it was almost trading
12:50
to the extreme. Not in a
12:53
way that was oppositional to clients, but
12:56
their scale
12:58
of risk taking relative
13:01
to
13:02
the size of the market at the time.
13:04
When I ran Goldman Sachs' leveraged finance
13:06
trading desk businesses, we weren't
13:09
as big in some things as Salomon Brothers
13:11
had been 15 years earlier.
13:13
The scale of risk taking was extraordinary.
13:16
And so
13:18
in the end,
13:19
they share more in common than
13:21
they have differences.
13:23
But their differences could be
13:25
meaningful. And I'd say that the most important
13:27
attribute in each one, unlike
13:31
big manufacturing businesses, the CEO's
13:34
personality and the way he deals with
13:36
the people in the organization is
13:39
one of the most important attributes
13:42
for culture, risk taking,
13:44
client treatment, and overall
13:47
success of any business I've ever
13:49
seen.
13:50
You mentioned the importance of scale
13:53
in these businesses. And I was wondering if
13:55
we could maybe pick something like credit derivatives,
13:57
where you were there early on and it was a
13:59
one-on-one. transaction type of business
14:01
that later achieved scale across
14:04
the industry. How do you think
14:06
about how you take an
14:09
opportunity that might be discrete
14:11
and turn it into something that has scale?
14:14
Credit derivatives is sort of the
14:17
ultimate 21st century example, right? Here
14:20
you're well said that we started out in a business
14:22
that had a series of bespoke contracts
14:25
that were each negotiated one
14:28
off. Clearly there was tremendous
14:30
demand. That was the first thing when you think about scaling.
14:33
The effort of scaling has to have
14:36
the expectation that the
14:39
ability to create efficiency will be rewarded
14:41
with volume.
14:42
It was
14:44
clear to us how valuable
14:46
credit creatives could be in scale.
14:49
And so to be very successful
14:52
and creating volume in that space was
14:54
the output of us looking
14:56
at it and realizing there could be more liquidity
14:59
than there was with securities. That
15:01
was the $64,000
15:03
question you'd answer. And so once
15:06
you realize that you can have more liquidity than
15:08
securities because securities by their nature were
15:10
predominantly held in places like insurance
15:13
companies or locked up vehicles
15:15
as a result, a small
15:17
percent of the universe could trade. But when you traded
15:19
these derivative contract notionals
15:22
you could have much more volume than
15:25
actually existed. It made sense
15:27
to drive scalability, which
15:29
meant drive conformity and
15:31
zero in only on the difference
15:34
between what people want. What people
15:36
wanted is they didn't really care that
15:38
much whether the coupon was quarterly, monthly,
15:40
or every six months. They didn't really care
15:43
who was processing them. What they
15:45
were focused on was getting the names
15:47
they wanted, what the liquidity they wanted.
15:49
That was somewhat representative of the
15:51
risk in the trade. And so when you
15:54
could create a vehicle like that you
15:56
satisfied a need of the marketplace to
15:59
be in a position. where it could
16:02
more dynamically trade its risk. And
16:05
so if you find an ability where
16:07
there's large demand, create
16:09
an efficient product to solve that demand, and
16:11
scalability to some degree
16:14
is the output.
16:16
As you're navigating your career on the sell
16:18
side, you mentioned your gravitation
16:21
to businesses where other people hadn't succeeded.
16:24
Curious how you thought about trends and
16:27
how you would identify opportunities.
16:30
I didn't always look for places where
16:32
everyone failed. There
16:34
would be things that Goldman Sachs was not doing
16:37
well, but other people were doing well. I had a model
16:39
to study. At Bear Stearns, we had a lot of things
16:41
we didn't do as well as we would have liked. Leverage
16:44
finance was a good example. I had the opportunity to have
16:46
almost complete control of that ecosystem,
16:48
and I could learn from my experiences at Drexel,
16:51
I could study Merrill Lynch at the time, was very successful,
16:54
and then figure out what could we do without
16:57
the resources that a Merrill Lynch had to
16:59
accomplish our goal. We were at number 12 in the league
17:01
tables. We got to two or three, I think, after
17:03
a period of time. And so
17:06
when you look at opportunities to create
17:08
success where either your organization doesn't
17:11
or other people don't, you're right, I
17:13
first focus on trends and
17:15
have an insight into, similar
17:17
to what I said on credit derivatives, that if you
17:19
see demand,
17:21
if you create the right product,
17:24
the capturing the value in those longer
17:26
term trends is the most effective
17:29
way to be successful in that space. Now,
17:31
some of that is you benefit from pattern recognition
17:34
if you're 40 years on Wall Street.
17:37
We've seen a lot of these things over
17:39
and over, and that doesn't mean you're gonna be
17:41
right. I had a higher expectation for
17:43
credit defaults after COVID
17:45
hit, didn't properly gauge the amount
17:48
of stimulus versus its impact
17:50
on credits. But usually what would
17:52
happen is, and Single Family Homes is the great
17:55
case study for me personally, they
17:57
said it became very clear that the...
18:00
sell-off in houses from 2009, let's call it through
18:02
2012-13, was going to have a lot of analogies
18:06
to credit sell-off in 1991. In 1991,
18:11
we had decided that high
18:13
yield bonds or junk bonds, as they were then
18:16
more commonly referred to, were radioactive.
18:19
They were a disease that needed to be expelled
18:22
from the US economy. And we forced
18:24
insurance companies out of their positions by raising
18:26
cap charges. They were in SNLs
18:29
that otherwise had problems, and they were forced to sell-off.
18:33
And as a result, that created a systemic
18:35
sell-off event, even if the
18:37
companies on the other side hadn't
18:39
changed in their credit quality. So you had this
18:41
imbalance between buyers
18:44
and sellers that created an extraordinary entry
18:46
point for someone building a credit
18:48
investing business. And that's one
18:51
of the things that I became aware of in trends,
18:53
which is that building machines
18:55
that can farm or capitalize
18:58
on dislocations and trends
19:01
are some of the ways some of our most
19:04
successful alt managers built
19:06
their business. And then once they built the culture,
19:09
the infrastructure, the branding,
19:12
the ability to communicate with the broader
19:14
group of allocators, they successfully
19:17
were able to cause a perpetuating
19:19
business that grew in size.
19:21
You spotted single-family
19:23
homes. How did you think about
19:26
building that within Goldman
19:28
compared to what you ended up doing at Predy? I
19:31
think I was concerned. Remember, we had
19:33
just gone through a whole
19:34
lot of Senate investigations
19:36
at Goldman Sachs, where I had
19:39
the uncomfortable pleasure, if that's
19:41
the right way to say it, of having my
19:43
emails read on TV by
19:46
a senator to our CEO. I
19:49
would not call that one of the better moments of my
19:51
life, certainly when your mom calls and
19:54
said, I just heard your name on TV
19:56
spoken by XYZ senators. Is that really
19:59
your email?
19:59
You're like,
20:01
yeah, this isn't turning out
20:03
the way I expected. I became
20:05
aware because we had a loan servicer that
20:08
we were selling homes at a discount to replacement
20:10
costs because that was the obligation
20:13
of the loan servicer. It was dealing
20:15
with defaults. It had an obligation
20:18
to the securitization to
20:20
liquidate defaulted homes. And
20:24
the process was so systemic, the
20:26
homes were selling below replacement costs. One
20:29
of the great rules of real estate is if anything
20:31
sells below replacement costs, particularly within
20:33
a community where there's demographic growth,
20:35
you're supposed to buy it. And so I
20:39
first identified the opportunity,
20:41
talked to some of the colleagues around Goldman
20:43
Sachs. There wasn't a whole
20:45
lot of interest because the challenge we were going through,
20:48
understandably, but I got compliance's
20:50
approval to start a process by
20:52
myself. My daughters were all
20:54
in college. So as a result, I had plenty of
20:56
free time. And so I went
20:59
to all of the
21:01
high intensity locations like Tampa,
21:04
Las Vegas, Riverside County, California,
21:07
Phoenix, Scottsdale, started walking
21:09
communities with high default intensity, making
21:12
observations about those, and then
21:14
eventually invested $25 million on my
21:17
money and bought houses, put
21:19
a small asset management layer on top of it
21:21
for people to manage local property managers. And
21:25
while our margins in the phase one
21:27
of that were not what I had hoped for it, I
21:30
hope we look a lot more like multifamily
21:32
margins. I could see the
21:35
opportunity for improvement because
21:37
the inefficiencies and the
21:40
servicing, the assets were so extraordinarily
21:42
high.
21:43
And I came back to the executive office
21:45
of Goldman Sachs and said, I think this is going to be a very
21:48
big business because
21:51
almost all the houses in the United States that are
21:53
rented are more fragmented
21:56
than car services in the country, which
21:58
if you think of what Uber did is
22:01
they put a logistics layer on top
22:03
of the black car industry and
22:05
made it more accessible for other people to
22:07
get into that space and so therefore drove down
22:10
the marginal cost and
22:12
made marginal access easier. So
22:15
this could be uber-esque, it'll never
22:17
get the premium that uber gets, but
22:20
it's uber-esque and its ability to
22:22
be scaled up if
22:25
you focus on the right attributes.
22:28
So what happened was the firm actually wanted
22:30
to try to do it. I was
22:33
the one pushing back at that point
22:34
telling the executive office and saying, Lord
22:37
you were just down in Congress
22:39
seven months ago.
22:40
It didn't take more than a pico-second for them
22:43
to say, you're right, we can't do this.
22:45
They didn't necessarily want me to leave, but they were very happy
22:48
about the way we worked
22:50
together to make sure it was a good process.
22:52
So they were very supportive of helping
22:55
me get the business off the ground.
22:56
How do you describe and map out the
22:58
single-family rental market
23:01
and opportunity set?
23:03
The way we started it was
23:06
we recognized that a couple
23:08
of things. We were in the midst of 10 million foreclosures.
23:11
Every one of those people is going to be a renter in
23:14
some way, shape, or form. So we had a massive
23:16
increase in supply. We had
23:18
a huge volume of houses that were
23:20
stuck in sort of the American
23:23
foreclosure system
23:25
and usually when they came out of that, they
23:27
were really degraded in quality, so needed
23:30
a lot of work.
23:31
So they weren't really eligible for
23:33
homeowners because there was so much work. Most homeowners
23:35
don't walk around with both a down payment
23:38
and $30,000 to rehabilitate the asset. So
23:40
we had this massive inefficiency
23:43
in the system that could be turned
23:46
around. We originally mapped it
23:48
out that we would buy distressed houses like I described,
23:51
but the process was so full
23:53
of fat tails, meaning
23:56
so many houses that your estimate of 30,000 of repairs
23:59
was
23:59
70 when you really get possession of
24:02
it. And we also realized
24:04
that the industry of servicing the houses
24:06
was so nascent because the
24:08
small local players weren't really
24:11
ever going to be able to use the technology platforms
24:13
we needed, the efficiency of
24:15
delivery to people to drive margins
24:18
that we ended up having to map
24:20
the industry out by only buying
24:22
owner occupied houses. So houses
24:25
that homeowners are choosing to sell and
24:28
therefore we're buying high quality assets
24:30
not distressed assets. And
24:33
by driving homogeneity in the earliest
24:35
phases, similar to credit default swaps,
24:37
driving it down to the simplest concept
24:40
of a house. So a 2000 square
24:43
foot, three bedroom, two bath, two car garage,
24:46
front and backyard, predominantly in a homeowners
24:48
association built in the 21st century. The
24:51
needs of this modest repairs, we focused
24:54
on clustering. You could drive
24:56
efficiency of delivery of servicing.
24:59
So we mapped it out. That was the tactical
25:01
mapping, call it that. The
25:03
strategic mapping was to
25:05
focus on high demographic growth
25:08
communities that were probably under built.
25:11
That was predominantly in the Southeast and Southwest
25:14
where you still had a positive demographic
25:16
movement of Americans into those communities
25:19
and that you could buy that type of
25:21
house I described in scale because
25:24
there was so much development done in the last 20 years. So
25:27
when you look at older communities like the
25:29
greater New York area, even the greater LA
25:31
area, you have so many generations
25:34
of house type built over the last 70
25:36
years that you couldn't get any uniformity
25:39
of house type. And so as
25:41
a result, it really made it much harsher to surface. So
25:43
that's how we mapped it out there. The
25:46
next layer up is to think of the big, big, big
25:48
picture in simple terms. Are
25:51
there enough houses for the people? Do we have too many or
25:53
too little? And whether you look at
25:55
Stanford, Harvard, Fannie
25:57
Mae, almost any.
27:59
locations. The first part of
28:02
this location is buying
28:04
the asset
28:06
anywhere near
28:08
its bottom. It could still be going down, it could
28:10
still be going up, it doesn't have to be near the bottom, particularly
28:12
for a big idea like that. So that's
28:14
not the important thing, but getting in, getting focused,
28:17
realizing the opportunity for the investor,
28:20
that's all critical. The next phase
28:22
of it, for us at least, is making
28:25
sure that we're investing the time and understanding
28:28
the long-term trend around
28:30
that. So in high yield in the
28:32
90s, it was a process of constant
28:35
recovery that created asset
28:37
management firms that grazed capital
28:39
for the purpose of soaking up all these
28:41
cheap securities that will eventually
28:44
evolve into a more robust private
28:46
equity business and credit business
28:48
over time. For us in this space,
28:51
it was recognizing that our entry
28:53
point
28:54
was about the physical asset,
28:56
but it wasn't about the demand. And as
28:59
we moved along and operate the assets
29:02
more efficiently, our funnel
29:05
could get larger and larger at its top
29:08
because we saw more amounts
29:10
of demand of many different types.
29:13
And so as a result, what we concluded
29:15
is that this was early on, again,
29:17
five or six years into it, that it wasn't
29:20
a trade, which is why
29:22
in 2019, other people had been selling out,
29:24
taking the companies public, putting them into
29:27
REITs. And we had a line
29:29
of people around the block telling me to go public.
29:31
And again,
29:33
our best years of performance, obviously, were during
29:35
COVID. We didn't expect that,
29:37
but we expected the best years of performance to be
29:40
when people acknowledged the fact there's
29:42
a housing shortage. And when people were
29:44
going public, the market had not yet been
29:47
attuned to the big idea. It wasn't buying
29:49
cheap assets. It's owning assets
29:51
that are in heavy demand. And
29:53
so our engine, I think we had
29:55
two points where we had
29:58
insight that many share it. So
30:01
that was when we built the business. Many people thought, hey,
30:03
these are cheap assets. Let's just buy them. Colony,
30:05
capital, American home, Saran. John
30:08
Gray is arguably the best real estate investor
30:10
of my lifetime. And I say arguably
30:12
because somebody may disagree with me, but I could have a hard
30:14
time finding someone who disagree with that statement,
30:16
I think generally. One of the best real estate investors,
30:19
maybe of all time. So lots of people have that
30:21
deal. But by 17, 18, 19, we were kind of lonely
30:23
saying, this is
30:25
not a trade.
30:27
This is an industry
30:30
that's here to stay, that'll be here for a
30:32
long time. Because Americans have always
30:34
rented houses. There's always going to
30:36
be someone who wants to live in a good community
30:39
that it can't afford to purchase that
30:41
house. And there's a cohort
30:43
of Americans are increasingly choosing to
30:46
rent over home because
30:48
they have other priorities in their
30:50
life.
30:51
That's why we stayed with
30:53
both private as an investment manager and
30:55
as our assets. And we
30:58
think that opportunity is only increasing,
31:01
not decreasing at this moment. Because
31:03
if you looked at what happened, we have 70%
31:06
of Americans have mortgages less than 4%. They're not
31:09
selling their house anytime soon. I think when
31:11
you go to five, the number is 95%. If the
31:14
Fed raises rates, as some
31:16
people are suggesting, one or two
31:18
more times, mortgages will be seven.
31:21
At this point, we're crushing more supply
31:24
than
31:25
we are actually crushing demand. So the Fed's
31:28
in a really awkward spot. But the
31:30
reality of it is we saw that the mismatch
31:32
of housing, the ability to scale,
31:35
the need for rental stock delivered in a better
31:37
way. And I say a better way because we
31:40
do service faster than entrepreneurs
31:42
do, understandably, because they don't have full-time staff.
31:45
And we have hundreds of people doing service. And
31:48
so we believe that we have both created
31:51
a solution for a need, as
31:53
well as made the product better.
31:55
Where do the opportunities come from?
31:58
I guess you could buck it into two or three.
31:59
things, right? So there's the
32:02
how do you acquire all those houses? Then
32:05
how do you service all those houses?
32:07
Or at least two of the biggest categories.
32:10
So when we acquire houses our first 59,000 houses
32:13
we bought one at a time
32:14
That's usually one of the things that makes
32:17
people's eyes a little bit like glaze
32:19
over like how the hell did you do that? So
32:21
did you do that? So
32:24
we built the technology that analyzes
32:27
houses for sale in all the
32:29
markets we operate in
32:31
and so we're able to acquire
32:33
houses one at a time by
32:35
sort of driving a proprietary
32:37
search engine that didn't take you
32:39
know Foreast or physicists locked
32:42
in a black room from months the
32:44
ability of off-the-shelf technology to create
32:47
a lot of the things I'm going to describe is one
32:49
of the Reasons this industry exists
32:52
the technology wasn't ready
32:54
and cheap enough to build it off
32:56
the shelf using things like
32:59
Salesforce and basic modifications
33:02
of search to have done this in
33:05
2000 it really was the technology and
33:07
the entry point occurred at the same
33:10
time what goes into that
33:12
Model that you're looking at when you're
33:14
looking to buy
33:15
We tend to look for 30 minute
33:18
commute times low crime rates all
33:21
data you can buy Good school scores
33:23
not great schools not because we're picking
33:26
for people but the Americans like good
33:28
schools But very
33:30
few of them really want to spend the extra money for
33:32
great schools We want a front and backyard
33:35
So it's a classic American home you
33:37
dream about if you grow up like I did and
33:39
I think our house was less than 1000 square feet
33:42
with three boys in one bathroom, so I was not
33:44
what we're buying We're instead looking for
33:46
a three-bedroom two-bath house front
33:49
backyard and eat in kitchen Two-car
33:52
garage where the predominance
33:54
of the members in the community are
33:56
owners so for many folks,
33:59
that's the lifetime dream
34:01
to live in an asset like that. And for
34:03
renters, it's really a huge
34:05
advantage because historically, most
34:07
folks lived in renter-based communities
34:10
where all the houses were renters, and
34:12
those were usually lower quality assets
34:15
with lower quality schools.
34:17
That's changed a lot with both our programming
34:20
as well as others. And so in looking
34:22
for those houses, it's one of the ways that folks
34:25
are able to break out of generational poverty
34:27
by living in ownership communities. But
34:30
we
34:30
look for assets like
34:32
that because we're looking for
34:34
those aspirational tenants who
34:37
want to take care of the asset, want to stay there for
34:39
a long time because they like to live in that
34:41
community. When you're doing your
34:43
diligence, when you first went out and
34:45
bought the $25 million, you mentioned going
34:47
to these communities, presumably looking at the homes.
34:50
When you're buying 59,000, I'm curious what you
34:52
miss in
34:54
that process when you're bringing it to scale.
34:58
When we started in the beginning, as I said earlier, we
35:01
bought houses like a lot of people at the foreclosure
35:03
sales, and the tail risk was
35:05
very high. Then we start to
35:07
look at portfolios that were for sale of houses
35:09
from Fannie Mae and Bank of America,
35:13
lots of tail risk embedded. So the things
35:15
that we focused on there, just to
35:17
give you examples of risk factors,
35:20
we used to joke a lot, but a lot of the houses
35:22
that were in foreclosure like that, they
35:25
used to call them grow houses because
35:27
the squatters would break in and the
35:29
power was still turned on and they would grow
35:32
weed illegally in these houses. And
35:34
that was more common in Southern
35:36
California and Arizona
35:38
than it was in other parts of the country
35:41
we saw. And so we
35:43
just didn't want to go through all that drama.
35:46
So that's why we eliminated the
35:48
risk of that through own occupied housing.
35:51
Even within that, it was an
35:53
iterative process to improve our
35:55
inspection skills. So
35:58
one of the great things in the... US system
36:00
today is the 30 day inspection
36:03
period. All Americans have. And
36:05
so we were able to reduce our tailrest further
36:07
by inspecting roofs
36:10
and foundations. One of the
36:12
big events that took place, there was a Chinese
36:14
sheetrock problem in Florida.
36:18
So we quickly put that into our
36:20
inspection report because that was, you had
36:22
to rebuild the house because those houses,
36:24
the timber was fine, but the sheetrock was horrible
36:27
and damaging and unhealthy. And so
36:29
we tried an iterative approach to reduce
36:32
fat tails.
36:33
What kind of team did you have in place to
36:36
do these inspections? We believe the
36:39
acquisition of assets, which I talked about is critical
36:41
in all the things we do.
36:42
Also servicing the assets
36:45
in a way that drives return is important. A lot of
36:47
people think servicing is beta. We think it's
36:49
a source of alpha. And then financing
36:52
the assets wisely is equally important.
36:54
Building the enterprise for us was
36:57
again, an iterative process because there
36:59
was anybody around doing this. And
37:01
when we started it, pretty much
37:03
no one in multifamily thought it was a business.
37:06
So we had a huge struggle, both getting everyone
37:09
down the value chain. So
37:11
we had to create our own
37:14
group of handymen and otherwise inspectors
37:17
from other fields and train them with our
37:20
tools that we created. We
37:22
eventually moved from the old
37:24
school clipboard with
37:27
check boxes and no numerical scores
37:29
that were fed in that quickly
37:32
to custom programmed iPads
37:35
that fed the data into Salesforce.
37:37
And so call it 18 months into
37:39
this, we use the Salesforce platform
37:42
to manage workflow for all these inspectors,
37:45
as well as create documents that
37:47
they could use in their iPads remotely
37:50
that would feed the information to
37:52
the acquisition coordinator and then
37:54
power the closing process.
37:57
So it was both streamlined and
37:59
not
37:59
require emails.
38:03
So when the house is agreed upon
38:05
to be purchased, it alerts and
38:08
schedules the inspector to go, it alerts
38:11
the closing department, it alerts the
38:13
finance department, and they're given
38:15
timeframes to execute their tasks. So
38:17
that was a big win for us.
38:19
And today,
38:21
how many homes are you able to
38:23
buy in an average day?
38:25
Well, it varies a lot. So I think one of the important
38:28
things to be aware
38:31
of now is that for both investors
38:33
and the market generally, where
38:36
value is changes
38:38
tremendously. So for many, many years, homeowners
38:42
would sell assets at very
38:44
attractive cap rates to institutional investors
38:47
because homes overall
38:50
were depressed in price because
38:52
we came out of that period where they traded an amazing
38:55
discount. So I used to say it's really
38:57
not that important to buy the house at the
38:59
courthouse steps and get that extra 10
39:01
or 15% discount because all homes
39:04
are cheap relative to demographics, all
39:06
homes. Now we're in a position because of
39:09
locked-in mortgage rates that all owned
39:11
homes are rich compared
39:14
to homes sold by open door,
39:16
offer pad entities that
39:19
right now the cost of financing is so
39:21
high they're periodically forced
39:23
to sell houses at attractive prices to
39:26
investors. And home builders are
39:28
in a position where at any given
39:30
point in time, so in February,
39:33
when mortgages came down, they
39:35
would sell to retail. When mortgage rates go
39:37
up, they'll sell more to us. And so
39:40
we think one of the critical parts of success
39:42
right now was being able to source assets
39:45
from all three and
39:48
potentially even four, meaning build them yourself
39:51
venues. And so
39:53
today the bulk of our houses are bought in portfolios.
39:56
A year ago or 18 months ago, they were bought
39:59
from owner occupants. And now
40:01
in portfolios, as an example, we'll
40:03
probably buy 15 to 20,000 houses this year,
40:08
but almost entirely in portfolio
40:10
form.
40:11
Once you own these homes, you mentioned there's
40:13
an alpha component in servicing. What
40:16
have you been able to build that's different and better
40:19
from the servicing capabilities outside of
40:21
Pretty? Well, there's a couple of tiers to look at.
40:23
There's the original small
40:26
mom and pop home servicers
40:29
in the communities. When I own houses and
40:31
those folks service my house, you
40:33
had NOI margins of like 30%. When
40:37
we put an asset management layer and create
40:39
a federation of them and force tech on
40:42
them, we were able to get to 45%.
40:44
Once we built our internal
40:47
structure where we did 100% of the operations,
40:49
we were able to
40:51
drive margins to 65%
40:54
and even higher in some portfolios. So
40:56
what's the difference that we do first versus
40:59
that tiering? The first thing is
41:01
what we did was actually save
41:04
time.
41:05
So it's not pricing, it's time.
41:08
By owning the workflow, we
41:10
crushed that down to a fraction
41:12
of what it used to be. The house cash flows
41:14
more and the house is available for
41:16
renters sooner. Owning
41:18
the cost of turnover by both the quality
41:21
of maintenance while residents are
41:23
in the asset and by doing
41:26
it yourself with your own workers
41:29
ends up saving money
41:30
and creates time savings too. So
41:33
I'd say the
41:34
peer group of the largest folks,
41:37
we have similar efficiencies,
41:40
particularly I'm talking about invitation homes, for example,
41:42
American Home Soren. The
41:45
next tier down just doesn't have the scale
41:47
for owning your own workforce, owning
41:50
the strategic purchasing, being
41:53
able to rent houses because
41:55
of your advertising budget in a more efficient
41:57
way. So what we've done is... capture
42:00
the mindshare of the prospective residents,
42:03
deliver the assets more quickly, and
42:06
deliver them more cost-effectively. Each
42:08
stage of it is tweaking things
42:10
now at this point. There's a massive,
42:13
easy answer. I'm
42:15
curious how you think about the
42:17
exit strategy in
42:20
this market that you're in.
42:22
Sure, I think there's a multitude
42:25
of exit strategies for any
42:27
portfolio, but let
42:30
me frame it broadly first and then work my way
42:32
down. Framing it broadly is I think this
42:34
will always be an asset class that
42:37
people invest in, like multifamily. It's never
42:39
going away, right? It's just gonna
42:41
have good years and not good
42:43
years and houses or apartment
42:46
buildings that are out of favor. So
42:49
the demographics of Detroit don't justify
42:51
a lot of the old buildings, but
42:54
new buildings still might attract people. This like new
42:56
office does, right? Office has the greatest
42:59
dispersion today ever in office
43:01
history. And single-family homes will eventually
43:04
become like a regular real estate
43:06
asset class. So we will
43:08
be able to sell portfolios. We saw that pre-interest
43:11
rate increase. We would sell portfolios
43:14
to REITs that either
43:16
use our management or somebody else's management.
43:19
So I think exiting portfolios
43:22
will be like every other asset class,
43:24
where you can sell them in pools to other
43:26
institutions who like that asset class
43:28
at that time, whether they want a value
43:31
added strategy or a new build strategy
43:33
or just a stable cashflow. That
43:36
will take place.
43:37
When you're talking to people about the strategy,
43:40
what are the common critiques you run into?
43:43
I think some people are still recovering
43:45
from the this isn't scalable
43:48
concept. So there's still like
43:50
a cohort of people despite that it's been
43:52
done and site that it's still in front of them, still
43:56
aren't aware that
43:58
it can be done in arguably.
43:59
that you can generate margins very similar
44:02
to multifamily as an industry.
44:04
We can provide more value
44:08
to those folks because people have
44:10
a predisposition to stay in an asset that's
44:12
built around a school system longer.
44:15
So as I think as an industry, true
44:17
forces will be at work. We will
44:19
continue to try to improve the experience
44:21
of the consumer in the house by driving
44:24
more efficiency and offering more services. So
44:26
two or three of the things that all of the industry is
44:28
focused on, including us, is
44:32
efficiency of power delivery,
44:34
another regulatory nightmare. Because
44:37
if you put solar panels on a hundred thousand houses,
44:39
guess what? I'm a utility. I
44:42
don't want to be a utility. I just want to drive
44:44
efficiency and delivery. So we have to sort that
44:47
out. The other thing is there's a
44:49
lot of ways that we touch the consumer
44:53
and the structure of the market's inefficient.
44:56
Like why are we making people pay monthly instead of when they
44:58
get their paycheck every two weeks? I think we're going to see
45:00
things like that. So as a result, I think
45:02
we'll find that this business will end up
45:04
being more important to consumers,
45:07
drive higher returns and more efficiency
45:09
for the consumer. The other parts of critiques
45:12
are that we're taking housing stock away
45:15
from prospective owners.
45:16
When people focus on that, they
45:18
don't focus on as well, at
45:20
least equally,
45:22
should be the fact that we're putting
45:24
people in communities that historically
45:26
they wouldn't have had the opportunity to live in. So
45:30
if you're a 620 FICO score with $60,000 worth of
45:35
debt, making it $150,000 or $160,000 a year, you weren't living
45:37
in this community. And so people are
45:44
raising their children in better school districts
45:46
and better houses with
45:48
more aspirational community members because
45:50
they live in an ownership community. So
45:53
I think it's a little unfair both to the
45:55
industry and our residents, not just us, our residents,
45:58
that people are trying to... eliminate
46:00
the opportunity for them to live in those
46:02
communities. The other thing that I think
46:05
that is underway is because
46:07
of our capital, not just ours, but the
46:09
industry, we're putting billions
46:12
every year into building new houses that
46:14
during a cycle like this wouldn't take place.
46:17
Homeowners would back away.
46:19
The imbalance would continue to a
46:21
greater extreme.
46:23
So when
46:24
sales dropped down in January because mortgages
46:27
are too high, we're like, okay, we'll
46:29
take a billion dollars houses. So
46:31
the home builders have come to look at us as the
46:33
safety net, the lender of less
46:35
resorts, so to speak. So I think the critique is unfair
46:38
that
46:38
I think we will increasingly
46:41
serve a great balancing
46:43
function, both for residents
46:46
and construction
46:48
in a way that makes the market less prone to volatility
46:52
and gives people more aspirational assets to live
46:54
in.
46:54
It's such a large scale consumer
46:57
facing business. I'm curious how
46:59
you manage the inevitable PR,
47:01
whether it's one of those critiques or something goes wrong
47:03
in a house.
47:04
You have to err on the side
47:07
of helping the resident any way reasonably
47:09
possible. And so
47:11
our
47:12
desire to use our scale when
47:14
helpful
47:15
for folks is one of the advantages
47:18
we bring as an entity. For us,
47:20
the
47:21
incremental thousands of dollars
47:24
to do that
47:25
is the right thing to do. But mom
47:27
and pop who have three houses that they're renting
47:29
can't perform that intervention. Not
47:31
because they're not well-intended, but most
47:34
of them, that's their business and they're
47:36
running very tight, similar to what happened during
47:38
COVID. So during COVID
47:40
mom
47:41
and pop entrepreneurs who are renting
47:43
assets suffered the most
47:46
because folks could go into rental moratoriums.
47:49
And in fact, they couldn't evict people understandably,
47:53
but they had to pay their mortgages
47:54
on those assets
47:55
because we have the scale that we did
47:58
and so many good residents making. payments,
48:01
we were able to go out and hire 25 people
48:03
just to specialize in helping the
48:06
people who couldn't make payments and help
48:08
them apply for federal support. So
48:11
I think the arguments against
48:13
scale are actually
48:16
misguided. Scale makes a big
48:18
difference in helping support both the
48:20
residents and connectivity to the community,
48:23
which is a big part of our program
48:25
for the next two years.
48:26
As you build this business over time, you touched
48:28
earlier on adjacencies and
48:31
opportunities. How have you thought
48:33
about taking Predium from
48:36
the scale you have in single family
48:38
rentals to other businesses? Well,
48:40
I think that the most obvious things
48:42
that we're going to be focused on is as
48:45
we continue to drive the efficiency
48:48
of asset servicing,
48:49
we should bring that to
48:52
multifamily in the same communities
48:54
that our single family homes rent. So we're
48:56
actively seeking out platforms to purchase
48:59
in those communities or create one. In addition
49:01
to that, we're focused on our
49:03
home builder
49:04
colleagues, some of the smaller
49:06
ones say home builder 15 through 50. They're
49:10
the ones who are most challenged by what's
49:12
happened with the regional banking
49:14
system. While we
49:16
don't necessarily think about that impact
49:19
on the home building industry, it is quite
49:21
significant for all the
49:23
smaller and mid-size home builders. And
49:26
so we have platforms that have been lending
49:28
to construction. We're increasing our staff
49:31
and increasing our capital to be
49:33
in a position to take on these regional
49:36
home builders as a part of our ecosystem.
49:39
And we can be a great support to them because
49:43
we can both buy the houses, help
49:45
them buy the land and finance them.
49:48
And so as a result, we'd expect to be good partners.
49:50
So it's another communities
50:00
just with older folks in it.
50:02
By the way, 55 and older isn't that old anymore.
50:05
Kind of a strange concept, but you know,
50:08
age has changed tremendously. It's a huge
50:11
factor in the housing shortage.
50:14
If you go and look, yes, the millennial
50:17
generation is the greatest generation scale
50:19
since the baby boomers, but
50:21
the baby boomers don't think they're
50:24
old yet.
50:25
And so as a result, they're still living in homes,
50:28
single family homes, much longer than
50:30
any generation. If you went back to 1992 and you
50:33
looked at the data, you turned 60 years
50:35
old and you moved out of a single family home. And
50:38
it was like a rock dropping out of the sky,
50:40
how fast the curve goes down.
50:42
And you looked at that same curve
50:44
in 2019, pre-COVID,
50:47
which is going to make this even more
50:49
extreme, people don't move
50:51
out of their house till they're 74. So
50:53
you took 14 years of inventory
50:56
that used to come off the market, cut
50:59
down on the number of homes you're building,
51:01
so below trend for almost a
51:03
decade and increased the number
51:05
of prospective buyers or renters.
51:08
That's why this is so extreme. But
51:10
active adult is where a lot of these folks will end up
51:12
moving. Actually, I think that it
51:14
almost be redefined as active adult
51:16
is over 65, not 55 in many
51:19
cases. My parents are 85 and 86 and they live
51:21
in an active adult
51:23
community. But with all that being said, we
51:25
think that's a great opportunity set too, because
51:28
it's an area that benefits from scale. There's
51:31
a large amount of ownership. There's not a lot of opportunity
51:33
for rentership in that community. So if you
51:35
think about the things that are adjacencies that we think
51:38
we can use our toolkit for and improve
51:40
the environment for the residents, active
51:43
adult housing choice, furniture,
51:45
building communities, and
51:47
using our financing arm to
51:49
help build more homes at this point. How do
51:52
you think about your
51:53
buyer build decision on
51:55
one of these adjacent businesses that you want to go
51:57
into?
51:58
When I think about... growing businesses
52:01
for Perdian.
52:03
You have to start top down again. You have to make sure that
52:05
you're looking at a business that solves a problem
52:07
for an investor.
52:08
Can you differentiate the product?
52:11
Is it a needed product? Is it something
52:13
that
52:14
creates an attractive enough return for
52:16
the risk you're taking? Then you look
52:18
at it and you say, can I
52:20
create that
52:22
in a reasonable way by
52:24
acquiring a platform or a team?
52:27
Speed usually does make a difference in these things.
52:29
Pretty quickly, if it's a relatively
52:32
new category or a relatively
52:34
new adjacency, there's either competitors
52:36
in the space already that
52:38
have mindshare. And so you need to be in a position
52:40
that you can bring some differentiation.
52:43
I think that acquiring
52:45
people right at this moment
52:48
is far more attractive
52:50
than it is doing it organically.
52:53
24 months ago, it was all about organics. Now
52:56
it's about acquisitions.
52:58
At this moment,
53:00
valuations for a lot of Alt asset
53:02
managers have gone down, but a year
53:04
ago, they were very high
53:06
and pretty attractive. So there was a lineup
53:08
of guys all thinking about going public.
53:10
And all of us who manage these things are humans. So
53:13
we have a normal array of emotions. What
53:16
happens is to all of us with an emotional
53:18
set that's not like Spock
53:20
on Star Trek is the fact that
53:22
we're all disappointed, that
53:25
we work so hard, that our peak
53:28
success was a year ago.
53:31
And now we have to go back
53:34
at it again, back into the salt mine
53:36
and rebuild a new thing, a new adjacency,
53:39
get it larger, higher, so
53:42
that we can have that efficiency for
53:44
our client. The landscape is scattered
53:47
with guys with 10 to $30 billion. I'm
53:50
in the older vintage of these guys, but
53:52
there's a whole lot of them between 50 and 65.
53:56
And they've all thought
53:59
they had reached. their goal of being
54:01
able to take it public or realize value and
54:03
now they can.
54:04
I think you're gonna see what Angelo Gordon
54:06
did with TPG is the beginning
54:09
of a massive wave of this. There's
54:11
a lot of mergers that are gonna take place and
54:14
so when the market wants to do that, when
54:17
people aren't holding out for the last dollar
54:20
but rather saying I want to make sure
54:22
that I'm merging with a person I can
54:24
work with because I have to work again but
54:27
I want to make it easier by being bigger that
54:30
it's better to be acquiring platforms if
54:32
the culture fits going back to one of your
54:34
first questions the culture has
54:36
to fit the people have to like
54:38
working together so I have to make sure that
54:41
says strategic advantage for the clients
54:43
that you did this that it doesn't look like
54:46
over here is a private equity firm and we bought a long
54:48
short equity fund yeah that's nothing to do with each
54:50
other so there's just a strategic initiative
54:53
beyond the leadership get along when
54:55
you can get all those things I think you're gonna see a lot
54:58
more of this because a lot of people out there
55:00
for trying to figure out what they do next
55:02
as you're looking at these types of deals
55:05
what are the aspects of the culture that you've
55:07
built at Predium that you look for to make sure
55:10
there's a match
55:11
one of the things I'd observed that a
55:13
lot of the folks out there are great investors
55:16
who actually don't want to run the business
55:18
of investing so in some ways
55:20
that's the first good fit for us it's
55:22
not like that's what I want to do but we've done
55:24
a pretty decent job of it when I look at
55:26
the culture within those people it's
55:29
being in a position that they're
55:32
really on a mission to create value
55:34
for the investors I think is
55:36
critically important I think it's also
55:38
important that while a lot of people
55:40
like to be absolute return people
55:43
most of the investors that I've come in contact really
55:46
find that abhorrent just like how
55:49
do I allocate that into my broader
55:52
portfolio that the mandate is do whatever
55:54
the hell you want so I also
55:56
like people who are aware of what
55:58
their clients needs are
55:59
not just focused on driving returns,
56:03
but
56:04
that their enterprise fits into the box that
56:06
the clients want. So
56:08
in a way that we add value that's an
56:10
ease of access for the clients.
56:12
Culturally, they have to be collaborative,
56:16
but they also have to want to
56:18
use the infrastructure to inform
56:21
their investments. One of the most valuable
56:23
things that we have is a ton
56:25
of information about how the economy is performing
56:28
in a lot of different ways. And so
56:30
smart people will make use of that tool. I
56:33
think that what we want is critical
56:36
thinking. It's a big factor that I look
56:38
for in someone. Do they like
56:40
to try to solve complicated
56:42
problems in
56:45
a way that creates value
56:47
for the investment?
56:48
And I think that's a differentiator for us. So we don't
56:51
want someone who is
56:53
very beta oriented, but looks for complexity
56:57
and thinks they can add value through complexity
56:59
by applying the right resources
57:01
and not looking for hobbyists.
57:03
So when we talk about non-performing loans,
57:06
we often say there's professionals
57:09
and tourists. We want to be professionals
57:11
only with the deep knowledge, with
57:13
a specialization that adds the
57:16
most value because of our knowledge. And the
57:18
client can choose if they want to be in that asset class
57:20
or not. Our job isn't to roam the world
57:23
and buy the cheapest stock off to Shanghai.
57:26
That's not what we're going to do.
57:27
If you put on your Lloyd Blank fine hat
57:30
and you're talking to someone you're thinking of bringing in, what's
57:33
the roadmap for what Predium looks
57:35
like 10 years from now?
57:37
So our aspirations are to be a $200 billion
57:40
or $250 billion alt manager,
57:43
hopefully faster than 10 years. What
57:45
we want to do in doing that is to create
57:48
more new categories. I think
57:50
some of the categories that will morph
57:53
private credit is going to change a lot over time. We're
57:55
going to have a default cycle in private credit, which
57:58
will have an impact on distress. investing,
58:01
they'll have a new round of expertise required.
58:04
We focus a lot on intellectual property as
58:06
a category, whether it's patent portfolios,
58:09
whether it's financing people
58:11
successfully defending their patents. We
58:14
continue to look at how would we add
58:16
real estate debt in the right way. I think, as
58:19
I said earlier, real estate's never had this much dispersion.
58:22
So as one of my clients said to me the other day, we're
58:25
like a lot of people, we're only in three categories
58:27
of new dollars in real estate. We're in sheds,
58:29
beds,
58:29
and meds. Sheds
58:32
being like industrial and logistics, beds
58:35
being residentials, and meds
58:37
being pinnacle office. But what that
58:39
just says to you how to favor offices,
58:42
which we all know, but it's going to be a massive restructuring
58:44
of that space. I suspect it'll
58:46
spill into others. And so the debt part of that
58:49
market is going to be great. So historically,
58:51
people have mostly done performing real estate debt.
58:53
I think you're going to see a massive growth in that. So
58:56
what we want to do is be in a position that over
58:58
the course of the next five
59:01
to 10 years, we've added areas
59:04
that had growth opportunities that add
59:06
value
59:06
to clients and in doing so
59:09
create an enterprise that will long
59:12
exist past my time on
59:14
this earth.
59:15
Don, I want to ask you a couple of closing questions
59:17
and we'll let you go. What's your favorite hobby or
59:19
activity outside of work and family?
59:22
Is there a better word than dilettante? Because
59:25
it has such negative connotations. But let me tell you
59:28
what I mean by that because it sounds very
59:30
like
59:31
aspirational and royalty. And what I really
59:33
mean by that is a person who's interested
59:35
in a lot of things and an expert in none. I
59:38
collect some wines, but not so great. I
59:40
have an art collection. I'm not that great. I
59:42
play golf badly. I ride
59:44
a bike. I used to be good. I'm not as good, but
59:46
I love riding my bike. That's my favorite thing
59:48
to find time to do because
59:50
I find the relaxation after
59:54
mile 25 to mile 50 to be some of
59:57
the best moments outside of work and
59:59
children. So that may be my thing,
1:00:01
but building this business has been pretty
1:00:04
encompassing during that. But
1:00:07
yeah, I have a lot of interest and I'm really not very good
1:00:09
at any of them. What
1:00:10
did you dream about doing when you were
1:00:12
a kid?
1:00:13
I dreamed of being
1:00:15
a detective because
1:00:18
unlike other kids in the neighborhood who had
1:00:20
a lemonade stand, I opened
1:00:23
a private detective stand to
1:00:25
look for cats and lost toys and
1:00:28
things like that. And the book was, was
1:00:30
it Encyclopedia Brown was a little book
1:00:32
about that as a kid? So I used to avidly
1:00:35
read them. So certainly at one point I
1:00:37
thought I would be a private detective. And
1:00:40
later I read a lot of Lou Archer type
1:00:42
novels as a kid. So I loved that
1:00:44
whole era. After that, though,
1:00:46
when I grew up, I had a better set of aspirations.
1:00:49
Let's say, you
1:00:50
know, I liked the guy who had the office
1:00:52
down the block who was the insurance salesman
1:00:55
because he didn't have to wear a uniform. My dad wore
1:00:57
a green uniform and he didn't go
1:00:59
at any of my sporting events. Not
1:01:02
because he didn't love them because he was embarrassed
1:01:04
to be there in his uniform.
1:01:05
And so I wanted to live
1:01:07
a life that was, didn't
1:01:10
have one bathroom
1:01:12
for five people that probably didn't
1:01:14
require me to wear a uniform. I was excited
1:01:16
to wear a suit, to be quite frank, I'd
1:01:18
never had one. And
1:01:20
got me out of a lovely little town called River Edge, New
1:01:22
Jersey. And I just wanted to get
1:01:24
out of there.
1:01:25
What's your biggest investment pet peeve?
1:01:28
Two things. One is, despite
1:01:31
people's best efforts, there's still a
1:01:33
lot of consensus following.
1:01:36
And that's only been amplified over the years
1:01:38
by technology driven investors
1:01:41
and traders who focus on trend trading.
1:01:43
And so
1:01:45
the system really does
1:01:47
still not reward people to be outside
1:01:51
the system.
1:01:52
And that was great for me. It took a long
1:01:54
time. This was like we were out in the desert
1:01:56
wandering around for seven, eight years before
1:01:59
people figured out the that it really was a business. The
1:02:01
infrastructure of it is a little bit reminiscent
1:02:04
of the Apple IBM computer
1:02:07
debate of the 90s, where it's like you
1:02:09
were never incented to buy an Apple product
1:02:11
if you were a corporate purchasing person, because
1:02:14
you got no penalty for buying IBM
1:02:17
and you had a lot of risk if you bought Apple. And
1:02:20
there's a lot of that in the investing world
1:02:23
where you don't really
1:02:25
get a penalty for buying Blackstone in most places.
1:02:28
And God bless them, they do a good job. No
1:02:30
one should take that as a critique of them, but
1:02:32
critique of the mindset
1:02:35
of many, not all people in this space.
1:02:38
I think that people write things off
1:02:41
too fast
1:02:42
because they often don't have the time
1:02:45
or the willingness to explore an idea. And
1:02:48
that creates opportunity though,
1:02:50
but it makes the opportunity harder to execute
1:02:53
on.
1:02:54
What investment mistake did you make that
1:02:56
you'll never make again?
1:02:58
Timing is a great example here. So
1:03:01
personally, I was short
1:03:04
and they last tech boom in
1:03:06
the early 21st century. And I got squeezed
1:03:09
out of my shorts
1:03:11
and lost a huge percent
1:03:14
of my net worth. That 60 days
1:03:16
later, I would have tripled my net worth.
1:03:18
So timing,
1:03:20
which is a classic complaint everyone has.
1:03:23
And that's the case even in SFR,
1:03:25
where everybody thought we were late, just four or five people
1:03:27
were in, but the reality is we were early.
1:03:31
Which two people have had the biggest
1:03:33
impact on your professional life?
1:03:36
First, that fellow whose
1:03:39
father was an elevator repairman has to
1:03:41
go at the top of the list because I probably
1:03:43
wouldn't have got a job and been invited
1:03:45
back. Because when I left at the end of
1:03:47
the summer, there was no plan
1:03:50
to hire me back beside being a summer intern.
1:03:52
My real first full-time job
1:03:55
wasn't a junior credit analyst. My
1:03:58
real first full-time job.
1:03:59
I was a secretarial assistant
1:04:02
that Mike got me on the payroll.
1:04:04
His name is Mike Highland. He is
1:04:07
a terrific guy. He got me on the
1:04:09
payroll at First Boston as the assistant
1:04:11
to the secretary named Louise. And
1:04:14
I actually whited it out, things
1:04:16
on spreadsheets and typed
1:04:18
them in because we didn't have Excel back then. And
1:04:21
then we'd take him to the photocopier and that was
1:04:23
my first full-time job on Wall Street. And
1:04:25
then there's a bunch of other people, not the
1:04:27
least of which is my father,
1:04:30
I'd say. And the reason why I'd bring him
1:04:32
up is not because he was a mentor
1:04:34
on Wall Street, but that what I said, my advantage
1:04:37
was a willingness to work hard.
1:04:40
And as
1:04:41
colleagues have said, boil
1:04:42
the ocean to find an idea. So
1:04:44
I'm famous for getting on a plane
1:04:46
with three or four canvas bags of research
1:04:49
and finishing the trip to California or
1:04:51
the Middle East with down to one
1:04:54
canvas bag. And then rereading
1:04:56
it all on the way back and making notes and
1:04:58
figuring out what to do. And that I think
1:05:00
is the product of my father who
1:05:03
worked extraordinarily hard. His
1:05:06
challenges in life put the chip on my
1:05:08
soldier. We had to borrow
1:05:11
money from uncles and cousins
1:05:13
and stuff like that to buy a house. And
1:05:16
so feeling like the poor
1:05:18
relatives was one of the important motivators.
1:05:21
Through that, I've learned from just
1:05:24
a ton of great people like Lloyd,
1:05:26
I mentioned, Gary Cohn, Tom
1:05:29
Harris, Mike Milken, John
1:05:31
Goodfriend, Ace Greenberg, Jimmy
1:05:34
Kane, even though a lot of people like to take Jimmy's
1:05:36
name in vain. I learned a lot
1:05:38
from him. So I had the benefit of almost
1:05:41
being a Zellig for
1:05:44
those old movies of Wall Street because I
1:05:47
worked at all these fantastic places with
1:05:49
all these brilliant people. And they
1:05:51
all taught me something.
1:05:52
What was the best advice you ever received?
1:05:56
So there was a fellow who worked at Bear Stearns named
1:05:58
Richie Metric.
1:05:59
A brilliant man. And
1:06:02
they had given me a new business unit to
1:06:04
manage. And I went
1:06:07
through it and started analyzing the people
1:06:09
and laying people off and hiring people.
1:06:12
And Richie said to me, why are you firing all these people?
1:06:14
Because, well, I kind of figured out if
1:06:17
I could do their job better than they
1:06:19
could, I probably should replace them.
1:06:21
And he goes, no, stupid. That's
1:06:23
why you're in charge.
1:06:27
So it gave me a whole different perspective
1:06:30
on human resources.
1:06:32
So while it might sound like a story about
1:06:35
me, it's about me being stupid. And
1:06:37
so I had to change my views. That
1:06:39
was one of the best pieces of advice
1:06:41
I ever had for someone. All right, Don, last
1:06:43
one. What life lesson have you learned that
1:06:45
you wish you knew a lot earlier in life?
1:06:48
I think I'm very blessed. So everything
1:06:50
that's happened, I wouldn't ever do, no
1:06:53
matter how bad it was or how good it was. I
1:06:55
wouldn't go back and change anything.
1:06:58
Everyone around me has
1:07:02
just been a great experience. Great
1:07:04
friends, great family, very happy with everyone. If
1:07:07
I had the opportunity to learn
1:07:09
something sooner,
1:07:12
when I was in my 30s and running a lot of stuff,
1:07:15
I had a
1:07:17
great sense of anxiety.
1:07:19
Because my responsibility vastly exceeded
1:07:21
my experience.
1:07:23
And during that period of time, I would
1:07:25
say that I could have been more
1:07:27
magnanimous to the people around me.
1:07:30
And as I grew older, I became keenly
1:07:32
aware of the fact that you don't meet anyone
1:07:35
once. You meet them almost
1:07:37
as many times as the Earth goes around the sun.
1:07:40
And so as a result, I wish I was a more magnanimous
1:07:43
younger person, who nonetheless is
1:07:46
driving people hard and working hard. And I've
1:07:48
found that to be an
1:07:50
interesting and amusing thing. As I'm in this
1:07:52
seat today and traveling
1:07:54
the world, I find people who used to work
1:07:56
for me from Abu Dhabi to Korea.
1:08:00
And I guess I wasn't as bad as I perceived
1:08:02
myself to be,
1:08:03
because so many of them have been nice
1:08:06
and helpful and collaborative, but
1:08:09
more than a few have said to me,
1:08:12
I stood outside your office and was absolutely
1:08:14
scared shitless to go in.
1:08:16
And that person is the global head
1:08:19
of real estate allocation at a very large
1:08:21
sovereign wealth fund. Don,
1:08:24
thanks so much for sharing your experience,
1:08:26
insights, and this incredible story of single-family
1:08:29
rentals. Thank you so much for the time, I appreciate
1:08:31
it. Thanks
1:08:33
for listening to this Sponsored
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1:08:37
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1:08:39
to 18 managers a year to
1:08:42
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1:08:44
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1:08:46
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1:08:48
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1:08:54
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1:08:59
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