Big three Takeaways:

1. With the cost of failure as low as it is in ecommerce, launch well before you fully understand everything and trust that you’ll fill in the blanks as you build.

2. Be consistent, with your product and marketing. People should know what to expect when they do business with you.

3. To build a lifestyle brand, you have to find ways to consistently share your brand's values.

 Other Takeaways for entrepreneurs 

06:18 – You can launch before you understand everything.

07:22 – The stages of scaling manufacturing

10:32 – Why cash-flow is so important when you're scaling

13:25 – behind the curtain. How ecommerce works

18:45 – The more decisions you have to make, the faster you get and the better your instincts become 

20:08 – What to prioritize when launching an MVP to make sure you don’t turn customers off

25:18 – How Jaz thinks about hiring: Find people who know what they’re getting into. Go broad first then specific.

32:43 – How Jaz thinks about building a lifestyle brand. Consistently share your values.

 More on my guest:

• Jaz Fenton
• Yellow Beauty 
• Yellow Beauty - Instagram

Also mentioned:

• Halud (Tumeric) ceremony - Wikipedia 
• Bathorium 
• LoveKind – Yellow Beauty Investors
•  ChitChats – Shipping to the US
•  Shopify
•  Emotive (not owned by Twilio) – SMS messaging software
• Biddyco – Social advertising
• Ulta 
• Rosen Skincare – Jamika Martin
• Coco Kind – Priscilla Tsai – (Forbes article)
• Mooshu Ice Cream & Kitchen
•  Shawarma Palace 
• Colonnade Pizza, Bronson Pizza, Louis Pizza
• Steve’s book recommendation – Let My People Go Surfing – The Education of a Reluctant Businessman