Joe is back again with Cardinal Senior Management Partner Chuck Gray to discuss one of their favorite topics: How to sell in senior, the Cardinal way. They talk about their methodology, what they look for in a sales professional and wrap up with a powerful sales story in their ability to bounce back from the pandemic. Enjoy!

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(1:33) - Chuck’s prior career before getting into Senior

(4:05) - What was life like at Holiday Retirement and what lessons did you take away when you broke off on your own?

(6:16) - ‘Scoreboarding’ Salespeople

(9:22) - Showtime & making sure the entire staff is involved in the sales mentality and process

(13:55) - Putting our best foot forward: Tours at mealtime

(17:19) - A day in the life of a Cardinal Sales rep and administrator duties

(22:54) - Chuck’s view on how other companies look at their sales and marketing as compared to Cardinal

(27:59) - The Pandemic’s affect on the industry and how Cardinal’s sales team stepped up to the plate

(36:30) - How do we know if what we do works?

(38:16) - Wrap Up

Get in Touch:

Joe Pohlen on Twitter/LinkedIn

Twitter: www.Twitter.com/JoePohlen

LinkedIn: https://www.linkedin.com/in/joepohlen/

Email Chuck at cgray@livecardinal.com

Email Joe at pohlen@livecardinal.com

The Cardinal Senior Management Podcast is produced by Johnny Peterson & Straight Up Podcasts