"I want new public sustainability metrics where brands stand up on stage and [rather than say, “We produced X amount of product”], they instead say, “We reduced the amount of product we made in 2020, and our revenues grew by 20 percent.” That’s the shift that we want to see brands proudly making with new circularity metrics…

…80% of a brand's carbon impact is in the making of new things, while their stores, offices, warehouses, distribution is 1% of their carbon impact. Sorry, but you've just got to stop making new stuff! Therefore you need to transition your business model."

In this episode, we continue our conversation with Jeff Denby, co-founder of The Renewal Workshop. His passion for sustainability in the apparel industry drove him to develop a new business model that diverts apparel bound for landfill to The Renewal Workshop facility where it can be renewed and enjoyed by consumers again. In this episode, Jeff reflects on the past, present and future of the apparel industry through the lens of sustainability. He emphasizes how both the COVID crisis and consumer awareness are driving immediate innovation in this archaic system.

THIS EPISODE IS PART 2 of 2