Welcome to another episode of Career Memos! I am thrilled to welcome Allison Messner, the Co-Founder and CEO of Yardzen, an online landscape design platform. Allison’s career journey has taken her from PR to a budding tech startup, where she witnessed their growth from 10 to 200 employees.

In partnership with her husband Adam, Allison’s mission at Yardzen is to make landscape design beautiful and affordable for the everyday homeowner. She shares the wild way she came up with the idea, and what it was like to build her startup from the ground up. Hint: it was a lot of bootstrapping at first! Her advice and wisdom about raising capital and working with VCs is absolute gold, and there are so many takeaways in this conversation. Enjoy!

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