Everything vies for our attention. Add some emotion and the pull to be involved increases. Advertisers and the media not only understand this, they study it relentlessly. Electronic media forums rotate items before your eyes like a fishing boat dragging bait in hopes of a hit. What triggers us, personally, in our lives? How can we sit by while one story fails to attract us and then bite on a specific story like a hungry shark, tearing and ripping through our emotions with great force. Understanding our triggers and how they work, can assist us in living a life of inner peace.