Building a brand against the odds
Released Friday, 6th February 2015
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Building a brand against the odds
Building a brand against the odds
Friday, 6th February 2015
Good episode? Give it some love!
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Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series.
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