Many new ventures never use venture capital. So how do they get the money to start and grow their business? The answer lies with the customers. Michael Dell, Bill Gates and Banana Republic′s Mel and Patricia Ziegler all used customers to develop their iconic companies. In this session, Dr John Mullins talks about his pragmatic thinking on business and what entrepreneurs need in the early stages of a venture in this audio recording of his lecture at CfEL's Enterprise Tuesday on 11th November 2014. .