Clive Rich, professional negotiator and author of the ‘Yes’ book published by Random House, has a track record of brokering deals for a range of heavy weight multinational organisations and brands. He shared his knowledge of entrepreneurial negotiating with delegates of the Ignite programme in July 2013. During this interview, he advises on why negotiation skills are important to entrepreneurs and SMEs and provides real examples of applying strategies successfully. Clive tries to enable people to master these skills so they can deal with the kind of negotiations which thread through business