Ever wondered why cough drops often feel like a mix between candy and medicine? Well, that’s because many of them actually started out as sweets! Take HALLS, for instance. Originally, they were jam manufacturers in Britain. Mentho-Lyptus, another popular brand, emerged from a company that made candy. These sweet roots can be traced back to the 1800s when cough drop creators were more like confectioners.

Just like in sales, competition was fierce even in the cough drop industry. The Smith Brothers, pioneers in cough drop branding, faced off against William Luden, who introduced menthol cough drops. Luden was a clever marketer, using strategies like giving out free samples to railroad workers, turning them into mobile advertisers. Meanwhile, Emil Richterich started Ricola and blended his confectioner skills into cough drop success.

So, what does this sweet history teach us about sales? It’s all about marketing. Luden’s collaboration with a pharmacist and endorsement from medical professionals helped position his product as a remedy rather than just candy. Similarly, the Smith Brothers added Vitamin A to their cough drops, promoting them as a way to boost immunity. Marketing strategies played a crucial role in shaping how cough drops were perceived – from candy-like treats to essential remedies.

My Big Takeaway: Reflecting on the cough drop chronicles, it’s clear that successful sales require more than just a great product – it takes strategic marketing. Just like cough drops had to navigate their image from candy to medicine, businesses need to position themselves effectively in the market. Whether it’s crafting a compelling brand story, leveraging endorsements, or highlighting product benefits, a solid sales strategy is essential for growth and impact.

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Stay Hungry. Stay Humble.

Che Brown

www.CEOSalesHuddle.com

Connect with me: @IamCheBrown

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