In this episode, we're joined by Robin Burr, a Sales Performance Trainer and Therapist at UGen Training and Consultancy. Robin shares his unique perspective on the often-overlooked psychological aspects of sales.

Drawing from his initial experiences in sales, Robin sheds light on the highs and lows of the profession and how the struggle for consistency can impact one's mental health. He discusses his transition into coaching and training, advocating for a more therapeutic approach to sales.

Tune in as Robin delves into the power of hypnosis in sales, exploring how it can help salespeople overcome mental barriers and enhance their performance. He also shares valuable insights on the importance of tonality and how to leverage it effectively to increase sales success.