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Channel Journeys Podcast
Channel Journeys PodcastEpisodes
Channel Journeys Podcast
Channel Journeys Podcast
A Business podcast
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Episodes of Channel Journeys Podcast
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For this 4th of July holiday week, I’m going back in the archives to replay this story of a sailing adventure. This one took place during the summer of 2021 when we were still under the grip of the covid pandemic. I took a break from the covid
What does co-selling mean to you? Is your company co-selling at scale with your partners or are you still at the stage of random acts of co-selling? The changes in buyer behavior that we’ve all been talking about is making co-selling more impor
Many software vendors and solution providers are still making the digital transformation to the SaaS business model. This transformation impacts just about every facet of your business – sales, marketing, finance, product development. And it ab
Are you aware of the impact customer discounts are having on your partner ecosystem? Are you wondering how to break the never-ending cycle of discounting and find a better way to drive growth? In this episode, Colin Puckett, SVP of Global Chann
Looking to amplify your partner marketing strategies? This episode of Channel Journeys features Rick van den Bosch, founder and CEO of the Channext partner marketing platform and co-host of the Partnerships Unraveled podcast. You’ll learn 5 ste
Is your channel business loosing steam? Classic channel programs and partnering strategies were meant to serve one purpose. Drive more revenue. The world has changed. Focusing solely on more revenue for your company doesn’t fly with your partne
Wondering how you can transform your company to drive more business through the channel and greater partner engagement across your organization? In this episode, Sam Valme, Sr. Director US Channels at Ave Point, shares how they are ramping up s
One thing I hear almost every day is “how can we get our partners to bring us more business?” The shift to the SaaS model and a partner ecosystem approach is designed to add more partner value throughout the buyer journey. More influence, more
How does your company view partnering? Is it a functional department siloed from the rest of the organization? Perhaps it’s integrated into your sales strategy. But it stops there. One of the messages I’ve been promoting discussing with ecosyst
There’s a lot of talk about the demonstrating the ROI of the partner ecosystem as we transition to the SaaS model. The SaaS recuring revenue model is so different than the perpetual world most of us came from. How should we be thinking about th
Cloud marketplaces have gotten a ton of buzz, but what’s going on in distribution? How are the classic value add distributors (VADs) responding to the rapid growth of the AWS, Azure, and Google marketplaces? One VAD who’s not resting on their l
Your gut probably tells you that partners amplify the customer experience, but you’ve lacked the data to prove it. Now I have the data you’ve been looking for and some tips on how you can drive customer success. In this episode, Nancy Ridge an
A big challenge almost everyone in the channel has to face is how do you get direct sellers to embrace partners? Whether you’re just starting in building a channel or you’ve got a long-standing partner program, you’re going to have sellers who
We have entered the ecosystem economy where partners are critical for growth and resilience. Direct sales are suffering losses. Yet despite all the headwinds, partner confidence is high. Partners are hiring and almost two-thirds of partners are
Only 5 days from Christmas. You know what that means…time for another Christmas Special podcast! This year I’m sharing my latest catamaran sailing adventure in the Grenadine Islands. I’d dreamed of visiting the Grenadines for years. This past O
One of the last things you want to hear from partners is “why do you make it so hard to work with you?” That’s not evidence of a great partner experience. But what can you do about it? This episode’s guest knows all about that challenge. Crysta
Wondering what partner leaders are doing around the globe to drive the transition from channels to ecosystems? Asher Mathew, CEO Partnership Leaders and Chip Rodgers, Chief Partner Officer at Workspan, have been on a global tour to find out. Li
Change is difficult. And driving the shift from a channel mindset to a partner ecosystem mindset within your organization is a big task. Rob Spee, SVP Global Channels at Beyond Trust, shares why shifting from a channel to a partner ecosystem st
This is a great time of year to evaluate your partner program and see if it’s serving the needs of your partner community. But what can you do better when you have a broad and diverse product portfolio? And how can you build a program to suppor
After hearing author and thought leader, Tiffani Bova, speak at a recent Ingram ONE event, I decided to repost this interview I did with Tiffani soon after the launch of her first book, Growth IQ. Driving consistent channel growth in this era o
I’ve been placing a bet on distribution. How about you? What role are distributors playing in your partner ecosystem strategy? Is it the right bet? Find out in this episode with Frank Vitagliano, CEO of Global Technology Distribution Council. F
What is your CRO really looking to accomplish with your partners? Gaining alignment with your executive leadership team, especially your Chief Revenue Officer, is critical to the success of your partner strategy. In this episode, Brent Thurrel
There’s a lot of buzz around ecosystems and the next era of partnering. Is it just a fad driven by the tough economy? Dave Taylor, Chief Marketing Officer at Impartner, explains why this next era is here to stay. Find out how you can weave part
I recently had the opportunity to host a live SaaS Partnership Podcast with channel programs and enablement expert, Lana King. We discussed what SaaS companies really want from channel partners, what it takes to be successful, and how to create
At some point every company outgrows it’s partner program and even some of it’s partners. For ZoomInfo, that point came after concluding a very successful IPO during the height of the Covid pandemic. Katie Landaal, AVP Global Partnerships and E
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