Crossing the Chasm has gone through 3 editions, over 1 million copies sold and has been named as one of Inc. Magazine’s top ten marketing books of all time. Praise for Crossing the Chasm is not hard to find. The author of Crossing the Chasm, Dr. Geoffrey Moore, dropped by to discuss his book and why it endures in popularity and effectiveness with early-stage high technology companies including medical device startups.  77 years strong, our session was his THIRD podcast of the day!