Google has lost its legal battle with French regulators and now has just three months to agree on a deal with French news organisations for how it will compensate them for using their content in Google News. 

Google needs content. No content = no index = no business. (Nothing else in Alphabet’s portfolio of companies comes close to the earning power and profitability of the ad business).

So, maybe it’s time for Google to start paying for that content…

Episode sponsored by Gravit-e: https://www.gravit-e.co.uk

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