In this episode, we discuss Hope City Church which is near Los Angeles, California, and how they went through an innovative church rebrand to reach millennials and Gen Z. The church, known as Christ Brethren Church of Norwalk, has served the ar

099 AI and Church Marketing Part 2

22 days ago 17m 51s

When it comes to AI, How can we as a church be aware of what is going on and how can we start to utilize it in our churches?In this episode, we continue our discussion with Denis Estimon from church.com as we explore these questions and discus

098 AI and Church Marketing Part 1

27 days ago 13m 46s

What do church leaders need to know about AI and what's going on right now? In this podcast, we join with guest Denis Estimon from churchai.com to give an overview on this huge topic and introduce what's going on with AI in general, how it per

097 Captivating Gen Z: The ultimate church graphics bundle

29 days ago 10m 33s

Get all the designs you need to promote your church for the upcoming year and reach Gen Z. These designs are fresh and on-point, perfect for captivating young families. Access the design files in Canva and customize them to fit your needs. You

096 Church marketing plan using sermon series connect with your city

Jun 4th, 2024 6m 55s

In this episode, we share our church marketing plan to connect with your city using sermon series. The Awe of God is a sermon series we promoted for Pastor Paul in the fall. The series led up to Christmas and focused on God being worthy of wors

095 14 tips to make your church website attract first time visitors

May 21st, 2024 17m 41s

Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these

094 How to make service announcements great so people take their next step

Dec 5th, 2022 44m 39s

In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make s

093 How to get a logo that is perfect for your church

Nov 1st, 2022 22m 20s

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great,

092 How to design a website that works 24/7 to get new visitors on Sunday

Oct 26th, 2022 19m 33s

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to

091 Tips for leading church leadership in building a brand

Sep 26th, 2022 21m 2s

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michae

090 How to use branded emails to get people to take their next steps

Sep 12th, 2022 18m

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churc

089 3 tips to create videos that develop brand champions

Sep 4th, 2022 20m 6s

We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through t

088 Tips to create a church website that gets first-time guests

Aug 24th, 2022 26m 36s

The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see re

087 How to use Instagram Reels to build your church's brand

Aug 16th, 2022 22m 28s

Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this e

086 How to do digital outreach instead of marketing with Denis Estimon

Aug 8th, 2022 20m 32s

While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas lik

085 Church logo resource that produces excellent brands, 3 categories of church logos, and design tips

Aug 2nd, 2022 9m 43s

A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo

084 Example of a church rebrand for a church rooted in a denomination

Jul 5th, 2022 21m 35s

In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand

083 Church marketing system for promoting your events so you see new guests

Jun 26th, 2022 21m 38s

You can leverage events to grow the church, just like we help Cornerstone Church do to see new families join the church every month. The key is to think about building your brand instead of just promoting an event. When you get this right, you'

082 Example of a logo design for a 6-decade old church that wants to reach young families today

May 31st, 2022 21m 7s

In this new podcast episode, we look at eight tips for what makes a great church logo design, and you'll see the logo I created for Calvary Church, located in Pella, Iowa. What is your logo saying about you? People judge a book by its cover, a

081 20 church defining questions that you need to clarify your brand

May 23rd, 2022 15m 44s

A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the r

080 Branding design example for Man Up Men's Conference

May 17th, 2022 19m 44s

You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to cr

079 Example of a logo design for a growing Assemblies of God Church

Mar 21st, 2022 29m 15s

Since rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. See the story of the True Life Church rebrand from First Assembly of Clay County. More people are attending the church on a regular basis. Pastor B

078 Ideas for branding from this church that grew by 130% in 2021

Jan 24th, 2022 28m 54s

A fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a g

077 - How a thriving church rebranded to reach the post-pandemic world with executive pastor Dain Jepson

Dec 17th, 2021 26m 27s

Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic. Dain

076 - How to innovate for ministry by using business tactics with Geno Guevara

Nov 17th, 2021 27m 21s

We discuss using some business tactics to reach people for ministry with Geno Guevara. This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own world, but the most significa