0:00

It's a production company , sister production

0:02

arm of Holly Shorts , so it's very straightforward

0:04

. So we meet amazing

0:06

next-gen storytellers , directors

0:09

with ideas , and

0:12

it's a label where we produce with them . And

0:15

literally we've

0:17

got a project called Thirst

0:19

with Stefan DeZille . He comes from the

0:21

Holly Shorts ecosystem . He had a

0:23

short film that we made with Disney and

0:26

it's still streaming on Hulu . It's done very well

0:28

and we're developing that into a feature . We

0:30

have a first look deal with Epic

0:33

Pictures for horror and genre films

0:35

. It's a micro budget anywhere

0:37

from $1-2 million where

0:39

we're looking for the next

0:42

breakout horror film .

0:45

This is the Cinematography for Actors podcast

0:48

.

0:48

More than a podcast . Cinematography

0:50

for Actors is a vibrant community devoted

0:53

to bridging the gap between talent and crew

0:55

. Each week , our show offers transparent

0:58

, insightful conversations with industry

1:00

leaders . We unveil the magic

1:02

behind the scenes , from candid discussions

1:04

about unique filmmaking processes to in-depth

1:07

technical exploration . Join us

1:09

in unraveling the intricacies of filmmaking

1:11

, one episode at a time . It's more

1:13

than just cameras and lenses we

1:15

aim to inspire , educate and empower

1:18

as we peel back the curtain on the art of

1:20

effective storytelling Now on to the

1:22

episode .

1:22

Hi everyone , everyone and welcome back to

1:24

another CFA podcast episode

1:26

, and it's always great to be joined

1:28

on the couch . I'm Indiana Underhill , one of the hosts

1:31

. Haley is not here today because she just started Groundlings

1:33

Improv for the first time . She's never done improv

1:35

. I'm very proud of her . But I'm joined

1:37

with an incredible friend and

1:40

a wonderful leader in our industry , especially

1:42

within film festival world , at

1:45

the wonderful Holly Schwartz

1:47

Film Festival . Now this is Theo Dumont

1:49

. Hi , how are you ?

1:50

Thank you for having me , I'm so excited

1:52

.

1:52

I love you guys . Yeah , you too

1:54

. So Theo is one of the co-founders

1:56

of , I mean , three festivals , but

1:58

mostly Holly Schwartz Film Festival is what we're

2:00

going to be talking about today , as well as a manager

2:02

at Ulta Global Media , which I would love

2:05

to dive into a bit on , like what management

2:07

means for certain people and

2:09

roles and things like that . But , theo

2:12

, I am so excited to have you here . Holly

2:14

Shorts is coming up . We obviously participated with

2:16

you as the podcast partner last year . We

2:19

loved meeting all the filmmakers . We still have a great

2:21

relationship with the majority of them and and

2:23

uh , and see them often um

2:25

now holly shorts . Yes

2:28

, how do you ? I just want to kind of

2:30

get into . If people don't know , everyone knows . But

2:32

if people don't , what is holly shorts ?

2:34

well , holly shorts is um . It's emerged

2:36

as one of the largest short film festivals in

2:38

the world . Um we showcase shorts

2:41

45 minutes and under um

2:43

um all genres , um . The

2:45

main categories are live action , documentary

2:49

and animation , and that gives us a variety of different

2:51

kinds of content from uh international

2:53

shorts . Uh , web series , uh

2:55

, um romantic comedies

2:57

, horror , midnight . You know , now

3:00

we've launched a sports category . Yeah , you

3:02

know , it's um super . Now we've launched a sports category

3:04

. Yeah , you know , it's super exciting . And then this edition , it's 20

3:06

years this August . We have four

3:08

Oscar qualifying categories .

3:11

Which is crazy . It's amazing . We're going to start that way .

3:12

Yeah , and then we showcase about 430

3:15

short films . This year we had about 6,100

3:18

submissions , which is nuts .

3:20

Yeah .

3:21

And it's insane . It's almost like an explosion

3:23

of content , but the way I like to describe

3:25

it is any . It's about five

3:28

programs , five screening programs a day at

3:30

the chinese theater , um , and

3:32

some other venues this year . Um , you

3:35

can go into a block of shorts and

3:37

then you'll be wowed by the yeah you

3:40

know , you're taken to another world , which is amazing

3:42

. We also show music videos , so

3:44

everything kind of short form yeah , we showcase

3:46

.

3:47

I mean , it's so important to give a platform to emerging

3:49

and wonderful filmmakers

3:52

because it's hard , this industry is tough

3:54

and to have a reputable film festival

3:56

that people can apply to , because there's just so many

3:58

film festivals out there , you know is

4:01

fantastic . Now , how do

4:03

you like we were talking a little bit about

4:05

this before we started recording 6100

4:07

submissions so many what does that process

4:09

look like ?

4:10

it's nuts , it's insane . Yeah

4:13

, we start early yeah so this edition

4:15

will be august 8th through 18th and then

4:17

, literally like two days after , we

4:20

start the process again wow and

4:22

we get entries from everywhere . And

4:24

then you know , basically

4:26

we go through several rounds of

4:28

watching them . We have an international team , many

4:31

people , many programmers , screeners

4:33

, yep , and we go several rounds . So

4:35

the first round is , you know , seeing

4:38

what we like Screening

4:40

. Sometimes they're very bad and

4:43

you know , through the years

4:45

it's improved , yeah , the quality has risen

4:47

right . And then I think we do , like the academy

4:49

, we , we judge them internally one to ten

4:51

, yep , and then if it's a ten , there's more

4:53

more likely possibilities . It's

4:55

a stone cold lock is what we call them . Yes , nice

4:57

and then the problem becomes there's a lot of average

5:00

films , yeah , and then you have

5:02

to give a lot of the average ones a second

5:04

look . Yeah , we just try to catch a cast

5:06

, a wide net , and then later

5:08

, as we get closer , we do another round and we really

5:10

get into selections and then it's almost

5:13

like a giant painting as well

5:15

, and then sometimes the painting is 75

5:17

complete , and then you look where you land

5:19

and then you evaluate what the

5:21

content looks like . Yes , also , we're a look

5:24

, we're la LA . It is a Los Angeles festival

5:26

. We used to have this problem where the

5:28

travel thing not a lot of people like to travel , but

5:30

, as our name rose , people travel

5:32

in .

5:33

For sure . We saw that , I know

5:35

, but we saw that last year when we were interviewing

5:37

filmmakers who had flown in from all

5:39

over the country . And it's such an incredible

5:41

place because a lot of the places people

5:43

are flying in from don't have the same community LA does

5:45

, and so to meet everyone together

5:48

over the course of a week

5:50

is insane . Now , workshops

5:53

and panels are huge for you guys , and

5:55

yes , that's exactly what I was going to say . It's so important

5:57

for a festival , I think , to feel

6:00

like 360 , well-rounded , to have education

6:02

alongside it , because everyone's all together

6:04

. How long have you been doing the workshop

6:06

and panels and like what are the focuses this

6:08

year ?

6:09

Great question . I

6:13

think we started very early . You know , this is 20

6:15

years .

6:19

Maybe early in the process , maybe by like year five

6:21

.

6:21

Well , year five we had Eli Roth come

6:23

and deliver a speech

6:26

to the filmmakers and he had

6:28

like inglorious bastards campaigning . He

6:31

got it . We gave him an award and he gave this impassioned

6:33

speech at the Director's Guild and people were just

6:35

like , oh my God .

6:37

I'm like oh my goodness .

6:39

And I think that's one of the things that was like

6:42

we started this thing so that people can

6:44

move their careers forward find

6:46

reps , find management . That was the whole

6:49

vision and it still is now .

6:50

Yeah .

6:50

Right and advance their careers . So

6:52

we're like we want people to take stuff home Like okay

6:55

, show your short , but the network talk and then

6:57

do things like learn things

6:59

, and so that became a key part of the kind

7:01

of DNA of the festival early on . That became a key part of the kind of DNA of the festival

7:03

early on and it continues and we're still

7:06

. We're still on the cusp , Like we always want to find

7:08

the next important topic that's important

7:10

to them . And then you know , the game changes day

7:13

by day , Totally . So , we want to keep our

7:15

kind of teeth sharp for for them

7:17

and hopefully they can learn something . Meet someone

7:19

, get your film maybe bought , or someone

7:22

gives you some crowdfunding advice

7:24

that you didn't know before , Absolutely . And

7:27

then distribution , and then , oh , that's the other thing

7:29

. So Daniel and I co-founded it . Yeah , we used to

7:31

be studio people . Eventually

7:33

we became studio people . He worked at Lionsgate , I

7:35

worked at MGM , and so it's

7:39

family business .

7:40

Yes .

7:40

And we try to keep that family feeling still .

7:42

Love it .

7:48

But as we were at those companies , we ran Holly shorts . We would bring some of our friends from

7:50

those companies to be involved in the festival and the movie , watching apart professionals

7:52

and then also speaking , so that continues

7:55

. So we had Alyssa Federoff . She's like

7:57

the president of distribution at neon right , yeah

7:59

, so we get her involved . You know , ryan

8:02

leader , he was at Lionsgate originally as well . He's

8:05

at neon right . Um , you know , our

8:07

friends at mgm stampede pictures

8:09

. Like anytime we do deals in our professional lives

8:11

, we would apply it to the festival yes , I think that's

8:13

what gave it success . Um , anyhow

8:16

it's , it's very , it's a very strange thing where the

8:19

festival morphs . It has this life

8:21

and then also our careers morphed , and then we

8:23

just kind of we try to level

8:26

up yeah , yeah , that's that makes sense to

8:28

me .

8:29

And and get back to that family community

8:31

, which is what you , what I think , holly short's

8:33

the strength of what I felt last year by

8:35

being a part of it . You know professionally and

8:37

as a filmmaker too , because I had worked there , which was cool

8:39

um to kind of do the dual yeah

8:42

, yeah , that's .

8:42

that's amazing , it's fun . Yeah , that's important

8:44

. That's so important by the

8:47

way to have this platform , this amazing platform

8:49

you've built but , also to have your

8:51

professional acumen be so high . It's

8:54

like you're like . You know you have both hats

8:56

you know , people don't know . Yeah , some people just

8:58

do one thing .

8:59

Yes , totally . I get bored

9:01

, I think you would too , if you only had one thing you

9:03

know , I think that's why we get along . It's like we

9:05

would both be very bored . 100 um , now

9:08

, when you're building a film festival , like

9:10

you know , when you're on film freeway and you go

9:12

to that category that says like award

9:14

qualifying , so oscar academy qualifying , how

9:16

does that happen for a festival ? When it's hard

9:18

yeah , what it , what my goodness what when

9:20

people are like applying how ? how

9:23

does that work that that one has been chosen

9:25

as oscar qualifying in certain categories

9:27

?

9:27

it's very strange , yeah I would say I'm

9:29

thinking about my present tasks and goals

9:32

now right and sometimes in my

9:34

mind I'm like , oh , my goodness , that's so insurmountable yeah

9:36

getting that status for the festival huge

9:38

felt extremely insurmountable

9:40

at one point and we achieved it . It took

9:43

a lot of work . It's a team effort . That's the other thing with

9:45

filmmaking . So , but for a filmmaker

9:47

you can basically select

9:50

just oscar qualifying festivals

9:52

yes um , that's okay

9:54

. There's amazing festivals that are not

9:56

oscar qualifying . Um , but it's

9:58

a . It's a good thing . I mean , listen

10:00

, if you win those categories

10:02

, you can bypass the process of four walling

10:05

your film right and paying for the ads

10:07

and doing all the rules , it wins

10:09

, it becomes , it goes straight to them . It's

10:11

not like a joke , like yeah , it goes to the

10:13

academy and they give it a very close

10:15

look . We had nine nominations last

10:17

edition . Knock on wood yes because I'm

10:20

still pinching myself of that process it's

10:22

a lot of work .

10:23

I remember the party you held for all those wonderful

10:25

like filmmakers that had it and it

10:27

was incredible to see that journey

10:30

for them from holly shorts , their film

10:32

festival journey around it , the promotion

10:34

and stuff , and then getting to that like pinnacle

10:36

.

10:37

You know I gotta say something though . Yeah , listen

10:39

, this is a subjective

10:41

, a festival person's subjective , so

10:43

we make misses sometimes there could be

10:45

, and then also , just because you don't achieve

10:47

that , you got to keep going . And

10:50

then that's why I say

10:52

come watch , go to these big festivals Claremont-Ferrand

10:55

, holly , short , sundance , tribeca

10:58

even Dances with the Films

11:00

this week . Watch movies , watch the

11:02

programming , see it , and then you can measure where

11:04

you stand . You know what I'm saying . And then

11:06

, if it , you know , oscar qualifying

11:09

. So sure , but you know , we

11:11

have maybe we show about 415

11:13

, 420 films , that just

11:15

that alumni group every year . That's serious

11:18

, you know what I mean . And a lot of those people go on

11:20

to do amazing beautiful

11:26

work .

11:26

Oh yeah , I mean the best part , I think the coolest part about you being a co-founder of such a wonderful film festival is that you're

11:28

right , it's 450

11:31

films a year , plus the crew

11:33

, plus the cast , plus their family . You've

11:35

created a huge network of

11:38

talented artists . You know , yeah , and

11:40

we try to keep it humble you know , yeah , you

11:43

got to understand .

11:47

we didn . We try to keep it humble , you know . You got to understand . We didn't say we're going to be like

11:49

this . When we started it was just a community .

11:50

Yeah , what was the first edition ?

11:52

like it was at the Space Theater which is on

11:54

a small street called Heliotrope near

11:57

Western here in LA , and

11:59

Daniel's brother was an actor and he

12:01

owned the space and he was doing

12:03

actor showcases and we started there and was just

12:05

like you know , there was a comedy , uh no

12:07

, there was a theater group across the street called

12:09

sacred fools and they had their game tight

12:11

. It was like , boom , well organized

12:13

, executing these uh plays . And we

12:15

were like , wow , we want to be like that . So we started

12:18

to , we tried to do a festival yeah

12:20

, and it was successful . The first one

12:22

was a success 25 films

12:24

. We it was pre-youtube

12:26

. We asked for submissions . We did like a newspaper

12:29

ad . It was very lo-fi

12:31

, very analog .

12:32

Love this yes , I love looking back

12:34

and reflecting on . It was crazy because look

12:37

, because then you're not starting too big

12:39

. So it grows organically and grows to the

12:41

capacity that you can actually like work within

12:43

it and manage it properly , rather than starting

12:45

too big , fumbling it .

12:47

No doubt you know I gotta tell you another key to the success

12:49

, please , is the um putting

12:52

a date on something right it's very strange if

12:54

we we started deciding , okay , we did it

12:56

, it was good . Second week of

12:58

august is when we will execute . That's your deadline

13:01

. It's almost like if , maybe in filmmaking , if we had

13:03

deadlines , yeah , you know , you have to execute

13:05

, you know , and so you make it work .

13:07

Every film , all the time I'm like

13:09

you know . I'm starting to produce films now

13:11

and whenever I'm working with directors

13:13

who are incredibly talented artists

13:15

but don't have the producer brain sometimes

13:18

, so they need like a producer with them all the time I'm

13:20

like . So what's the deadline for the script

13:22

? What's the deadline for the deck ? When are we going to

13:24

go out for fundraising ? And it's the questions that

13:26

a lot of people aren't asking themselves . But a lot

13:28

of newer filmmakers or emerging filmmakers forget

13:31

that 95 of what they're doing in

13:33

film is business first you know , it then five

13:35

percent you get to have art you

13:37

know you get , no question . Yeah , you have the business

13:39

, mind you got to start thinking in that way .

13:41

I think , especially even if you're short films , you

13:43

have to think about it , because the more you

13:45

propel yourself to make content and tell stories

13:47

that are authentic , you want to get it

13:49

out to an audience Absolutely , and so the deadlines

13:52

help you . So I love .

13:53

Critical , that's totally . I totally agree with that

13:55

you have a year to plan . It . Listen , it sounds easy , but

14:00

then it's just like and then you have a year to , and

14:02

then eventually it intensifies , the timeline gets

14:04

quicker , and then then you execute .

14:05

I know well there's um one of my

14:07

favorite like I love reading

14:09

productivity books and I love reading

14:12

like I don't have self-help but productivity

14:14

and business books , and one of them I read

14:16

like a few months ago that changed my life was the four-hour

14:18

work week by tim ferris and

14:20

he , it's amazing , and I have

14:22

like added so many . The reason CFA

14:24

is now a 501 is because of that book . Really

14:26

, because I was able to , like , think in a different way and

14:29

streamline different things in my life to get

14:31

more done with Haley , because we're a small team , you know

14:33

.

14:33

Absolutely .

14:34

But one of the things he talks about

14:36

is if you give yourself

14:39

one , if it's one task , and you give

14:41

yourself two deadlines . One of them was a

14:43

six month deadline , one was a two week deadline

14:45

. You'll get it done in two weeks , but you'll

14:47

also get it done in six months . So if it's , it's

14:49

like when you're in high school and you would

14:51

like do it overnight . The paper that you had 10

14:54

months to do I was one of the students .

14:55

Yeah , I had those moments too , and uh

14:58

and so it's like it is the case .

14:59

It's like if you put a deadline , you'll get

15:01

it done yeah , you know and , but

15:04

it'll just be at the capacity at which you can you

15:06

who you are that's fascinating , and I think once

15:08

you start to approach with that mindset of things

15:10

, it really changes the game . Definitely

15:12

, because if you're like , oh , I'm gonna finally do my new

15:14

show reel , and you're like I'll do it by the end of the

15:17

month , right . Instead , why not say

15:19

I'll do it by next week and I have a hard

15:21

deadline I'm gonna send . I promised to somebody

15:23

. And that's my new deadline , you'll get it done

15:25

.

15:25

No question , right , so it's

15:27

like . I love that . That is totally a key success

15:30

.

15:30

I love that you didn't even have to read that book .

15:32

No , I need it . I'm going to read it anyways . Man , that sounds great

15:34

. It's really good .

15:50

But no , that is , I love it finding a lot of talent for ultra global media out of that . So I want to

15:52

say to filmmakers who are part of holly shorts or gonna go , or you know , meet theo

15:54

and daniel and the wonderful team over there that that management with ultra global media kind of

15:56

is full service because you go with festival strategy

15:59

, you take them through that . Maybe

16:01

you can talk more about it than I know . But what is like ? What

16:03

does that look like ? From ho Shorts

16:05

? You pick a few people every year that you're like okay , wait

16:07

, maybe there's something there . We vibe . What

16:10

is it ? How does it go from there ?

16:11

well , there's a couple hats here , yeah , um

16:13

there's the Alta Global Media Hat

16:16

, okay , and that is a management company

16:18

and marketing and production

16:20

. Now , you

16:22

know you could say Holly Sh shorts is

16:24

um discovery of next

16:27

generation emerging talent . Where

16:29

alta global is , you know , we represent

16:32

um very established

16:34

people filmmakers , directors

16:36

, showrunners , um and

16:39

we consult on films and production companies . And

16:41

then there is crossovers many times um

16:44

and um . There's also

16:46

another company called 88th street and that's our production

16:48

company . That's

16:50

the sister . It's been a stealth uh

16:53

, not stealth but it exists and

16:55

um , it's a production company

16:57

, sister production arm of holly shorts , so it's

16:59

very straightforward . So we

17:02

meet amazing next gen storyt storytellers , directors

17:05

with ideas and

17:08

it's a label where we produce with them . And

17:11

literally we've got a

17:13

project called Thirst with Stéphane

17:16

Dazil . He comes from the Holly Shorts ecosystem

17:18

. He had a short film that we made with Disney

17:21

and it's still streaming

17:23

on Hulu . It's done very well and we're developing

17:25

that into a feature . We have a first

17:27

look deal with Epic Pictures

17:29

for horror and genre films , micro

17:32

budget and anywhere from one

17:34

to two million where we're

17:36

looking for , you know , the next breakout

17:39

horror film . And so it starts

17:41

with a short film idea and then you know

17:43

these are feature length visions

17:46

, great . And

17:48

then I have one right

17:50

now .

17:51

Yeah .

17:51

And so listen . So it's interesting . So we produce

17:54

with 88th Street , and then we produce with Alta Global

17:56

. Yeah , Alta Global , though , is more established

17:58

. We work . You know , people like Spike Lee

18:00

, Roger Gingrich Smith , Richard

18:02

Lawson , Jimmy Jean-Louis a

18:05

variety of different cool people

18:07

. International talent , a lot of international talent

18:09

. Without the global , that's great Established . Luca

18:12

Peros from Money Heist , Julia Pachel

18:14

, Money Heist , big Netflix .

18:15

Yeah , I liked Money Heist .

18:17

Yeah , yeah , actually , julia was in the

18:20

spinoff Berlin , nice and

18:22

Tamara Tooney I want

18:24

to dance with somebody , and so it's

18:27

so a little bit more established folks

18:29

Adi Hasak , showrunner , series creator

18:31

, and then sometimes

18:34

we make stuff with them . Yeah , you know it's a hybrid

18:36

firm .

18:37

That's very cool . What does it look like to

18:39

have a manager for a filmmaker when they're like

18:41

sitting there and they're maker

18:45

when they're like sitting there and they're , you know , director , writer ? I don't know

18:47

how many people you represent in crew wise . Is it directors , dps ?

18:49

or is it mostly like directors some directors actors

18:51

mostly talent , yeah cool

18:54

, sweet .

18:55

So what does that look like for people learning

18:57

about management ?

18:58

maybe from a director side yeah well

19:00

, we help you manage

19:02

your life . Okay , you know where the agent

19:04

will be focused

19:06

on job to job

19:09

. Our philosophy is your career

19:11

.

19:11

Cool .

19:12

And we kind of everybody's different right

19:14

and there's no cookie cutter approach

19:17

. It's almost like for a director

19:19

per se . The idea is

19:21

, where are you in the career ? What kind of material

19:23

do you have currently ? How do

19:25

we take this to the next level ? What

19:28

kind of career do you aspire to be like ? We

19:31

ask our directors maybe

19:33

name us eight

19:35

to ten production companies that you dream of working

19:37

with , especially the next generation

19:39

ones , or also

19:42

auteurs that you really look up to

19:44

and you would model your career after , and then we kind

19:46

of go backwards .

19:47

Very cool .

19:47

And then sometimes they have material . It's

19:51

a partnership as well . Right , they have

19:53

to have a vision board of

19:55

what their ecosystem looks like

19:57

for the career path established

19:59

or not established and then we kind of build

20:01

the map with them . Very cool , day to day , we're chipping away at the goals and then we kind of build

20:04

the map with them , you know . And then we

20:06

, day to day , you know , we're chipping away

20:08

at the goals and we execute , no

20:10

matter what happens , you know . Okay , let's talk

20:12

about the current landscape .

20:16

It's a very challenging environment at the moment .

20:17

A lot of jobs for people we're hurting , way

20:20

less work , way less shows being bought

20:22

and then so we have to look at that

20:24

and find alternative ways to continue

20:27

the push . Like international , we have a heavy push on

20:29

international other kind of

20:31

funding and financing from brands

20:33

to um , you know other

20:36

kind of yeah private wealth .

20:38

So managers is like really everything yeah

20:40

, and it's all about really connecting

20:43

people .

20:43

I would say 100 , that's really getting them jobs

20:45

getting them work , but but connecting and

20:48

then being along for

20:50

the ride , maximizing the opportunity . You

20:52

finally get the film . What are we going to do now

20:54

that we have this film ?

20:55

Yeah .

20:56

Who else do we want to ? Work with

20:58

what other big ? You

21:00

know , yeah , and then it's also maximizing

21:03

. It's almost like the talent manager

21:05

. You can think about it on the

21:07

music side , on the sports side

21:09

it's just for film . It's just film and

21:11

TV just a little bit different , but just the philosophies

21:14

are similar .

21:15

Yeah , for the 6,100 submissions

21:17

you have and obviously you're not watching

21:19

all of them . You have dozens of people , but

21:22

is there a theme Holly Shorts has every year

21:25

, based off of kind of what you're looking for changes

21:27

changes , got changes so what

21:29

is ? Is there an addition this year ? Yeah

21:31

, the best of the best that's the vision .

21:33

Yeah , we try to , and then it's very

21:35

strange . I

21:37

, I'm gonna have uh

21:39

, sometimes it sounds a little bit abstract . Okay

21:41

, I'm gonna give you two points one

21:43

, uh , the approach

21:45

, and then two , energy

21:49

. Okay , right , so the

21:51

approach is we want the best of the best yeah

21:55

, hands down unique .

21:56

Try to be very strict authentic storytelling looks

21:58

good , sounds good , feels good daniel .

22:00

Daniel doesn't play in this area , yeah , just know

22:02

. You know our , our cousin , can

22:04

make something and it's like sorry

22:07

, sorry , not going to make it . Yeah , you're the mom

22:09

. Sorry , mom , we have 6,100

22:11

submissions it ain't there Quality , and

22:14

then if you start lowering that

22:16

, that's when it's in trouble

22:18

, and so let's start there

22:20

. And then what

22:22

happens from there ? Then comes the strange magic

22:24

.

22:25

Yeah , and then what ?

22:25

happens from there . Then comes the strange magic . Yeah , meaning there's

22:27

creativity , there's a through line of creativity

22:29

for some reason right , yeah . Yeah , exhibit

22:32

a like . Sometimes international

22:34

was the international

22:36

submissions . Sometimes it's a country that

22:38

has a more dominant situation . It

22:41

themes develop themselves

22:44

. One year was mexico , one year was

22:46

spain , one year was the uk .

22:47

They were kicking the us's butt because

22:49

I don't know , subsidies , grants and

22:51

then okay , we are stoked

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23:46

We caught up . Also , the cameras , right Right

23:48

. Ease of production , story

23:50

inspiration , I don't know , things happen in the world

23:52

we're not privy to . And then

23:54

we were just the focus group . We programmed the best . Yeah

23:56

, I don't know how it happens , it's magic , right . And

23:59

then , and then , um

24:01

also . So you've got that

24:03

strange magic thing . And then

24:05

also there's theme that develops itself . We've

24:08

changed our programming maybe for

24:10

the past 10 years . Where it is by block Right

24:12

, it's like okay

24:22

, block right , it's like okay , we put a label on this . And this is this type of theme . Yes , before

24:24

right , experimenting , I think . I think about this , why I like music so much ? Right , it's like a dj . Sometimes

24:26

you just make a , a blend of one particular thing and it and it connects with the other

24:28

one magically . That happened with us

24:30

where , before putting them in categories

24:33

, I would just program 12 films

24:35

and they're not supposed to have anything

24:37

to do with each other , but somehow , magically , people

24:40

will be like , oh , I get what you're doing there .

24:42

The theme is this yes , because it is this

24:44

painful drug addiction and I'm like Each person resonates

24:47

with something . You think that's a theme ? Yeah , there's no theme

24:49

to this , but it is happens

24:55

, so we'll screen .

24:55

This team watches sometimes 50 films in the sitting , sometimes 80 , right , yeah , it's a lot , right

24:58

, you're exhausted . But then you're like , oh my goodness , this

25:00

is the theme of the weekend . We used to get together it was a family

25:02

business , right , so we used to have a barbecue , watch

25:04

films all day Saturday . We're older now

25:06

so it's harder to do that , but we'd watch films

25:08

all day and we're like this is the theme of the day . You

25:11

know what ? I don't know why , but this is

25:13

. There's something with content that happens

25:15

that way . I love that idea .

25:17

I love the getting together and having a barbecue

25:19

and watching it . So good . Because it shouldn't

25:21

be a job right . It should be

25:23

like the reason that these filmmakers

25:25

made this movie is for a purpose , for a reason

25:28

, for an emotion , and

25:30

getting together as an audience and wholeheartedly

25:32

watching it to evaluate it . It's something really magical

25:34

about it . It's super important . It still exists and wholeheartedly watching it to evaluate it .

25:35

It's something really magical about it . It's super important . It still exists . It's just a different

25:37

version . We do it still , we speak , we

25:40

text virtually , but that is the essence of how

25:42

it developed .

25:43

Well , I like that it started that way . Oh yeah , you keep

25:45

up with it .

25:45

No doubt it's hard to find that later on . Oh , it's the memory still .

25:59

No , yeah , yeah now it's a long festival 10 days . It's huge , it's exhausting and you know 500 films

26:01

, close to 500 films . For people like obviously we're past the submission deadline

26:03

for this year . Next year people are already

26:05

going to be applying I know , um , because

26:07

it starts , like you said , immediately . But for

26:09

for those that might want to come this year

26:11

, how would you plan it out ? Like

26:14

what is like the ultimate holly shorts

26:16

, like , do this , schedule it this

26:18

way , block this many days off , like

26:20

if they can only do a few days or if they're doing the whole

26:23

?

26:23

festival . What to expect ? I love this . You know this

26:25

is a strange thing . Opening

26:27

night is a splashy big event

26:29

, and it'll be even sexier this year because it's our

26:31

20th edition , and so we'll have a nice red carpet

26:34

thank you so muchf . That's so cool Thank you so

26:36

much Two decades . Yeah , people are like were you involved in the beginning

26:38

. I'm like yes .

26:40

But I like that .

26:40

Maybe it looks , maybe I look younger , I don't know

26:43

.

26:43

You look pretty young .

26:44

Yeah no

26:52

, but there's like amazing programming across

26:54

. There's like a midnight , like Friday or Saturday

26:57

. There's just like insane programming the

26:59

whole time . Then you've got like primetime comedy . But

27:01

then the second week you're going to

27:03

be like oh well , maybe it lessens

27:05

. Sometimes the winner is

27:08

can play , like on a Wednesday at

27:10

two o'clock . It's happened before . So people

27:12

and you know the filmmaker would be sitting there and I'm like

27:14

, oh , he has no idea or she has no idea they're

27:16

gonna be up for a big award , and then it

27:19

plays , and then the room is full

27:21

and listen . In the beginning it was

27:23

hard to sustain that momentum all

27:25

week long . Especially people work . Now

27:27

screenings are full and then we get a second

27:30

weekend of action the second week . That

27:35

Thursday Friday of the second week is like a big deal , and so even like Monday

27:37

night normally is like our music video night . That's like one of my favorites

27:39

. We get our musicians together and then

27:41

we learn things right , like last

27:43

year . Things change

27:46

Like this is life right , like content changes

27:48

. So I'm watching , we

27:50

have musician friends who are watching

27:53

these music videos . You've selected them , but then there's

27:55

a difference of seeing them on screen . There's something

27:57

very strange of seeing many videos

27:59

. One after the other , we started realizing that things

28:01

were unfair , where the content

28:03

changed , where it used to just be a clip

28:06

right music video to the song , then there's

28:08

a , there's stories for

28:10

like multiple songs and then it's like whoa

28:12

wait , that's not fair . That's another category

28:15

. They're like movie films , right like a movie

28:17

, music , music , yeah , and so we

28:19

changed the category . There's like two , two

28:21

different versions of the music video .

28:23

Right , yeah , it's changed like oh , it's like , just

28:26

because it's not dialogue it was things down

28:28

in that way . It doesn't mean , it doesn't categorize

28:30

as a super cool .

28:31

I mean like travis scott's done it , don toliver's done

28:33

it . Yeah , like they make mini , yeah

28:35

, visual albums for multiple songs .

28:37

And Fascinating . Pool Party was kind of like that with Brandon

28:40

.

28:40

Yes , brandon Burnett . Yeah , he loved him . Yeah , he's

28:42

fantastic . He's a mammoth because of you guys . He's fantastic . You rep

28:44

him right . We represent him . His

28:58

film would also be musician , from la director , from la parents are artists .

29:00

He's like born and bred and he's funny , he's very he separates the music thing . He's like that's

29:02

my rock band . Yeah , you know , I just like that . He looks like he's walked out of

29:04

days and computers it's accurate

29:06

, very .

29:08

This is really him too . That's a fascinating yeah

29:10

that's the like .

29:11

It's an authentic aesthetic .

29:12

Oh my , he continues it too , but he's very , and he's

29:14

got the japanese thing . We have a japanese

29:16

thing too . I don't know .

29:17

We love japan well , we're meeting with virginia

29:20

oh yeah , virginia do it

29:22

. Yeah , I can't wait . And that was shot in japan

29:24

yes , yes , she speaks japanese .

29:26

You got a quiz on that . I can't wait . Oh , she's incredible

29:28

. I'll try with my limited knowledge .

29:30

But uh , yes , I'll just bring a little top sheet oh

29:32

yeah no , that Okay . So the

29:35

best part , I guess , of what you're saying too , is , if

29:37

people can only spare a few days because they are working

29:39

during the week , they have two weekend opportunities

29:41

during the Holly Shorts and they can get like an

29:43

entire pass for the festival . No question .

29:45

And you can see some cool panels too .

29:53

And it's worth it . Panels and workshops ?

29:54

yeah , and you can . You know we're at the japan house and

29:57

there's some new surprises coming , that we also have fireside

29:59

chats , you know . So there's stuff

30:01

you can watch , panels you can learn about . You know

30:03

distribution , finance , and you can watch

30:05

some cool movies . And then also remember we've done the

30:07

job , we've picked . This is the best of the

30:09

best out of 6100 . So if you're

30:11

looking to team up with a cool director

30:13

, or they're there you're

30:15

asking like , how do you plan it ?

30:17

Yes .

30:18

Okay . So we're going to have an app that

30:20

drops like a week before the festival . It

30:22

gives you the whole program by the website

30:24

hollyshorescom . We'll have the program , but you can do like Coachella

30:27

, coachella week one , you're

30:29

watching the bands you like , and then week two if you're

30:31

a super music person , you've already got your

30:33

schedule set . Well , you can do that week one too . It's

30:35

just more crowded , and then you're attending

30:37

things that you've programmed . So you can build your own little schedule

30:40

. You can be like all right , sci-fi , visual

30:42

effects , documentary , horror

30:44

, whatever's your fancy , whatever you like

30:46

. You could pre-plan it and then just execute

30:49

based on your schedule , panels , talks

30:51

, you know . I want to see this keynote

30:53

from this finance person .

30:54

Great , I know . But I think

30:56

also something that's great is because Holly shorts is

30:59

so renowned , um , going into

31:01

its 20th year . You

31:03

have access to filmmakers from

31:05

all over the world because they are flying in . So

31:07

if you wanted to crew up with someone that you were inspired

31:09

by , they're probably at the festival , which is hard

31:12

sometimes , because normally I'll get like um

31:14

when I have stuff in New York uh

31:17

like little shorts in New York and stuff . Normally I'll get like um when I have stuff in new york uh

31:19

like little shorts in new york and stuff . I'll get dms the next day after the screening , being like

31:21

hey , I saw your work last night but we haven't

31:23

been able to connect yet . But holly shorts , I think

31:25

, brings in so many people that you're

31:27

able to connect that night at a party , because every

31:29

night you followed up with a party for the filmmakers . So

31:31

important . Yes , we do it so important , thank you

31:33

for Everyone's terrified of networking , and

31:36

then they realize that , like once again , that

31:38

95% business is really just about connecting

31:40

with other people , and so it doesn't have to be a terrifying

31:42

thing .

31:43

Yeah , a little cocktail , a little wine . It's my favorite part Low

31:45

music People can talk , chill yeah

31:47

.

31:47

It's true Now

31:51

, from shorts last year with you guys , this

31:53

year we did mammoth , which you brought us in for with

31:55

tanner and thank you so much that

31:58

was great . What is it like to

32:00

run three different festivals

32:02

?

32:02

wow , so you have like the holly shorts comedy

32:04

festival newly named right yes , you have

32:06

holly shorts , and then you have mammoth yes , and monthly

32:08

screenings , which is , and the monthly screen . I consider

32:11

that a little ecosystem as well . Let's actually and I'm

32:13

launching another one too so oh wow , yeah

32:15

, are we ready to announce ?

32:16

yeah , for sure , yeah , it's public knowledge

32:18

.

32:18

Holly shorts london . Holly shorts

32:20

uk in december . Yeah , it's

32:23

gonna start small . That's a big territory for

32:25

us and it'll expand totally that's so exciting

32:27

, do you have ?

32:28

yeah , I'm gonna ask you something well

32:30

, edit that out . I'm gonna ask something off camera about

32:32

that um because I'm interested in something I've been looking

32:34

into dual charity recently with the

32:36

uk anyway we'll talk um

32:38

, but managing three festivals being

32:40

involved . Do you

32:43

notice that there's I mean obviously the comedy

32:45

one stand stands on its own yes but between

32:47

like mammoth and holly shorts , do you notice

32:49

that there's a different way that films are selected because

32:51

the ethos of those festivals are different ? Or how

32:53

does it kind of like work when managing those types

32:55

of like submissions or festival ?

32:58

yes , they're different they're very different which is actually

33:00

good , right ? I mean , yeah , you want to write

33:03

a myth ?

33:04

the vision there was amazing . Right , I can't

33:06

give . I think . Tanner , one of

33:08

my co-founders there was , inspired two

33:10

inspiration , three inspirations for him . Number

33:13

one uh he at

33:15

the mammoth . There was

33:17

another edition of the mammoth festival that existed . That doesn't

33:19

no longer exist . That was one of the first festivals

33:21

he ever went to , so as a child

33:23

that was in his brain right then

33:26

, uh , we traveled the world . He was a client

33:28

of mine at first and , yeah , we did

33:30

a lot of pr work with him and

33:33

marketing and he , he did a film

33:35

called six bullets to hell . Um

33:37

, and he came to Holly's Shores . We did a screening

33:39

, I think , together and he was like this is kind of cool . Then

33:41

we traveled . The executive

33:43

produced three Terrence Malick

33:45

films at one point .

33:47

He's a big producer , yeah .

33:48

And so we traveled the world . At

33:50

berlin , uh yeah , toronto

33:52

, venice , he saw every . And then one day

33:54

he's like we were in toronto

33:57

and he's like I want to start this

33:59

festival , let's do it . And so long

34:02

story short . I was like I was like really

34:04

, yeah , this is , I was already seasoned

34:06

? Yeah , I was already seasoned I

34:08

tell people don't do it , it's exhausting commitment

34:11

yeah and he had a fresh

34:13

take , fresh energy , and

34:15

he wanted to build this new ecosystem

34:17

in this town . So I joined him on this mission , in this

34:19

freezing place , I know , and I

34:21

said if anyone's going to do it , it's going to be tanner

34:23

beard and tomic , um , yeah , moncery

34:25

and and they brought some energy there

34:28

and it it is . It requires

34:30

um tenacity

34:33

, yep , because also sometimes you uh

34:35

, maybe that this was not

34:37

, that was not my hometown right and there's

34:39

people that live there already . They're like we don't need another festival

34:42

or we don't need , we have a ski , we have a getting

34:44

in there but these , yeah , partners

34:46

were so meticulous in making

34:48

it and never taking no for an answer . And

34:50

then it . It takes a while to get a

34:53

theme in a festival . That

34:55

one caught its theme , I think , like in its third

34:57

or fourth year . You got hit with covid , yeah

34:59

, but you know you can tell when people

35:01

the sparkle in people's eyes and

35:03

I'm sorry that one has a sales vision

35:06

for feature films .

35:07

We sell films there , yeah , that's different than you

35:10

know holly shorts .

35:10

People can acquire shorts sometimes , but there's

35:12

a lot at stake when you know you can get distribution

35:15

. I think we've got like 16 17 films

35:17

have been bought .

35:17

I know , I was gonna say there is , like you

35:20

know , we were talking at holly shorts with rebecca

35:22

um , and she obviously

35:24

is a festival strategist , and you

35:26

know there's three different . Correct

35:29

me if I'm wrong , because I'm not a founder of three festivals

35:31

, you are , but , um , there's three different types of

35:33

festivals , right , there's like one for the filmmakers

35:35

, one for the audience and one for , like , the buyer

35:38

and sales side , right ? Sure , I

35:40

think of it as different .

35:40

Yes , you're right , you tell me how you think about it . I want to learn . I think this

35:42

is good . No , I would say all right . Maybe

35:48

there's many iterations of this . Let are like called

35:50

best of fests .

35:52

Right .

35:52

So they're just like a showcase of great movies

35:54

, you know . Then

35:58

there's different things , like the Middlebury New Filmmakers Festival .

36:00

There's some that discover new talent .

36:01

Oh , cool like Discovery Festivals . Best of Fests Market

36:03

Fest yeah then there's awards . Yes

36:05

.

36:06

Films that are up for you know , festivals

36:08

that have an

36:11

impact on the Hollywood awards season

36:13

, Cool . This is more like U . Right like

36:15

telluride tiff , you know , you

36:18

know , venice is that as well . Right like yeah

36:20

, can for sure . Can is early , right

36:22

. Can is like the first start right , and so it's hard

36:25

for some of these films to sustain the thing . You

36:27

got to do another campaign later in the year , but

36:29

can 100 awards

36:31

you ? Know , that logo is everything . But yeah , there's the awards

36:33

fair . Uh , santa barbara's

36:35

, the palm springs right yeah and

36:38

then , um , there's best of fest , there's

36:40

the market , the sales , and , um

36:42

, maybe that's about it uh , new filmmakers

36:44

emerging , I think . I think that's most of it , I think

36:46

that's most of it .

36:47

And but for festival , like people who want to start

36:49

festivals or have just started one , what

36:52

is like ? Where did what

36:54

do they think about ? It's gotta be love

36:56

.

36:56

You gotta love movies .

36:58

And it's gotta be . It's a life journey . Again

37:00

people say , oh my goodness , nothing's

37:02

just forever . But you have to think of

37:04

it like that . You have to put your heart and soul in it . Some

37:07

people have been inspired by Holly Schwartz filmmakers

37:11

and they've started their own . And they've started their own and they've

37:13

had success . There's several of them . You know , um , and

37:16

that's pretty cool . You know , we we try

37:18

to offer some expertise , um

37:21

, basically , you have to think about some

37:23

of the things we said . A theme yeah you know . What

37:25

do you want it to be like ? Yeah , also

37:27

, you know , short is one

37:30

thing , but you can just focus on one particular area

37:32

. You could make it a horror shorts festival , or

37:34

you know what I mean Venue

37:36

, locations , key , you know . And

37:39

audience who do you want to attract ? What kind of people do you want

37:41

to attract ? And then , how many do you want

37:43

to show and how many days ? You know

37:45

also , my strategy for everything is

37:47

start small . You

37:49

don't need to take over the world . Nice and easy

37:51

See

37:56

how the first ? one goes and then start . You know you're working on the next one , and

37:58

then you know what do you want to do ? You want to show quality , um . Do you

38:00

want to inspire a community

38:02

, a city where you're from

38:05

? Do you want to raise the stakes ? And then the other

38:07

thing is find some good people that have

38:09

your back you know , then you need a team

38:11

. The team just like your team . You know you're tight

38:13

and mighty . Totally it needs to be more than a

38:15

one person , because there's days it's

38:18

a lot to carry , you get tired and

38:20

we bounce like a team . We're sports

38:22

people , so we think of it like sports and it's

38:24

like all right , let's . This is the quarter , this is the second

38:26

quarter . This is the half it is collaborative , exactly

38:29

like filmmaking , um , and then programming

38:31

, and then there's the technical side of it

38:33

where you know , know some things . Can you

38:35

know , you need to be , needs to look good .

38:37

You need to have a good projectionist .

38:38

Yeah , I mean , when we started , we

38:41

bought a projector . Oh it was .

38:42

Really it was tough , man , yeah , you brought your own projector

38:45

no-transcript

39:04

cool spot in la and that's

39:06

how it was inspired .

39:07

A little bit , honestly , I'm a thief . I just kind

39:09

of stole the idea a little bit and then made our own . We remix

39:11

, you remix things . Yeah , there's like

39:14

you're making your own , you're good . Yeah , we went to a screening

39:16

and , um , there

39:18

was a festival and it doesn't exist anymore

39:20

and it was a publicist and she had

39:23

movies and the program was cool

39:25

and that passion was awesome and there was like some music

39:27

and the venue was awesome . It was just like

39:29

, yeah , cinespace , they showed movies and you can

39:31

eat and order food . So so eventually

39:33

we were like , let's talk to them . So we went

39:35

over there and we did the festival there and I think

39:37

maybe we had maybe 50 , 40

39:40

to 50 films . We doubled and

39:42

early on I got

39:45

someone from MGM to help

39:47

me on the technical side and he still

39:49

helps us now . And it's 20 years

39:51

, 19 years later . Yeah , kevin

39:53

Anderson , he

39:56

lives in Austinin fantastic , he's a remote angel and he's still involved with some

39:59

stuff with us . But I went to him

40:01

at mgm . I was like I need you to help me master

40:04

these films and exhibit them

40:06

this way . And then people , it was a vibe

40:08

how we almost went bankrupt . Is we spent too

40:10

much , like we ? We did a bad negotiation

40:13

on a deal because we were , we were trying

40:15

to bet a lot higher than we could afford

40:17

. And then we were short on the bill and we

40:19

had to get the venue , yeah , the venue

40:22

, yeah . And so it could have been

40:24

over then and it was fantastic , sweating

40:26

a lot , we're gonna lose . And then we

40:28

figured it out and we repaid a loan or something

40:30

.

40:30

Yeah , because if you're building a festival out , you're starting

40:32

with out of .

40:33

This is bootstrap , by the way , yeah .

40:35

And then you're starting with the submission fees right

40:37

, and you're like okay , I can probably start to understand

40:40

how big this festival is , based off the submission fees , sort

40:42

of , and that right , you got to grow it , though .

40:43

That's the thing . That's the other thing it

40:47

starts small and then you got to . You

40:49

got to get bigger . I had a publicity hat . That's what I was doing

40:51

for a living , so I would amplify . I would take

40:54

what I was doing on the PR side in my day job

40:56

with clients . I'm like , well , let me amplify

40:58

this on the festival side and the

41:00

more you talk about something and the more

41:02

people talk about something , the bigger it becomes

41:05

and the more they come to your . This is live

41:07

event business . So if they have a good time customer

41:09

service , they're going to go back to their market and

41:11

talk about you more . So that started happening

41:14

. I didn't know that would happen

41:16

. We're just trying to execute a great event for people and

41:18

being cool with people . But they started

41:20

having word of mouth and so more people

41:22

submit .

41:23

That's awesome . That's how CFA started . It was

41:25

like we had no money for marketing . It's

41:29

all bootstrapped to this day , and so everyone we would meet

41:31

with they're like , oh , I've heard of you multiple times . And we're like , oh

41:33

, that's amazing . And they're like , yeah , you have great word of mouth

41:36

marketing . And we're like , okay

41:38

, good , because we have no money to spend on marketing

41:41

when we first started , and so it's just like it

41:43

is really the beauty of it because it also feels organic

41:45

, 100% . It has to be . It has to

41:47

be .

41:48

I've tried things . This isn't

41:50

ideas . So many fail , I feel you , but

41:52

the ones that have success are

41:55

purely authentic from the heart .

41:57

Yes .

41:57

Listen for me I don't know . There's

42:03

other people that build big multi-million dollar companies and they get private funding and all

42:05

this and they work and they employ millions of people and they contribute to society . That's

42:08

fantastic .

42:08

Yeah .

42:09

Our focus is it needs to

42:11

be . It's almost like fabric right . Yeah

42:13

, it's like hand curated , and then

42:15

, because it's love , the

42:17

customer , the filmmaker feels that , and then

42:20

the public feels that and it portrays on screen . It

42:22

works that way . It sounds crazy and you know , but this

42:24

is our philosophy . Because I try to hack it , they

42:27

sense it right away they're like this is

42:29

hollow , there's no heart here .

42:31

Yes , exactly no . I think that's

42:33

so important . I am so

42:35

excited to get you on the couch today . Thank you so much I

42:38

can't wait , so august 8th , 18th

42:40

this year let's go 20th .

42:42

Yes , congratulations , thank

42:44

you .

42:44

Thank you for having me tears for 20

42:46

years um , and it's only the beginning

42:48

really , it's like just keeps growing and growing so

42:51

proud of you too .

42:51

Cfa is amazing

42:55

and I'm so happy vika connected us

42:57

originally .

42:58

Oh my goodness , yes we just ran into

43:00

her at sinecure and she was like holly

43:02

shorts , they love you , you love them , it's

43:04

. I'm so happy it worked this is so good .

43:06

Yeah , one of the greatest things to happen . Us

43:08

too . We can't wait to make it going . Yeah

43:10

, keep it going , keep it going anyway thank

43:13

you guys so much .

43:14

We'll see you at Holly Shorts this year . Thanks and

43:16

congrats , thank you so ? Much Awesome

43:18

. Bye , everyone Salud .

43:19

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