This episode features Calle Medin, Vice President Sustainability at Husqvarna Group. Calle presents a process Husqvarna set up in 2019 to promote circular business ideas. The starting point is the strategic ambition of the management board. Calle and his team defined focus areas and decision criteria. He shares the different motivations of employees to submit ideas and how the selection committee was staffed. The episode concludes with reflections on the implementation of the ideas and success rates.