Welcome to another episode of CISO Tradecraft with your host, G. Mark Hardy! In this episode, we dive into how CISOs can drive the profitable growth of their company's products and services. Breaking the traditional view of security as a cost center, Mark illustrates ways CISOs can support business objectives like customer outreach, service enablement, operational resilience, and cost reduction. Tune in for insightful strategies to improve your impact as a cybersecurity leader and a sneak peek at our upcoming CISO training class! If you would like to learn more about our class, drop us a comment: https://www.cisotradecraft.com/comment

Transcripts: https://docs.google.com/document/d/19SDBdQSTLc58sP5ynwzhuedNHzk7QPKj

Chapters

• 00:00 Introduction to Profitable Growth for CISOs
• 01:16 Understanding Profit and Business Objectives
• 03:24 Enhancing Customer Experience through Cybersecurity
• 08:51 Service Enablement and Upselling Strategies
• 11:39 Ensuring Operational Resilience
• 13:36 Cost Reduction and Efficiency Improvements
• 18:31 Recap and Final Thoughts
• 19:10 Exciting Announcement: CISO Training Course