Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons. Join Joe Baratelli, EVP / Chief Creative Officer; Mia von Sadovszky, SVP / Group Strategic Planning Director; Patrick Armitage, VP / Experience Strategy Director; Abe Diaz, VP / Group Media Director; and Adam Lowrey, SVP / Creative Director, to learn how brands can utilize this powerful tool to stand out in an era of novelty.