Understanding one's audience is key to any company's success. Millennials are a HUGE demographic that many recent tech startups market to, and it is imperative for these companies to have a deep understanding of the generation to do this effectively. 

Clickbait is a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie. 

Listen, we know you care about technology. If you’re anything like the average Australian, you spend roughly $2,400 a year of your tech devices. And once you have them in your hands, you’ll spend about 7 hours a day swiping, and liking, and trolling, and reading, and watching, and… you get the point!

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.