0:01

Welcome to ClickFunnels Radio, the podcast that

0:04

brings you the latest strategies, insights, and

0:06

success stories from online marketers just like

0:08

you who utilize funnels to grow their

0:11

business. Our mission is simple,

0:13

to help you unleash the true potential

0:15

of your online business by harnessing the

0:17

power of funnels. Join

0:19

us every week as we bring you

0:22

exclusive interviews and thought-provoking discussions that will

0:24

revolutionize the way you approach online marketing.

0:27

Here are your hosts, Chris Cameron and

0:29

Ben Harris. Welcome back to ClickFunnels Radio.

0:32

I believe, Ben, this is

0:34

episode number 719. Is

0:37

that right? Almost over 720 of

0:39

these bad boys. We

0:41

recorded and interviewed amazing people. We

0:44

are cranking these out. This is so much

0:47

fun because you never know who you're

0:49

going to meet when you jump on ClickFunnels

0:51

Radio. I'm saying like as a listener, like this is

0:53

fascinating. You get people from all walks of life that

0:55

really can dive in. I think this is a true

0:57

testament that like ClickFunnels can truly be

0:59

used for anything. It's not one of those things where it's

1:02

like, well, hold on, I do this, you know, where I

1:04

dig ditches. Or like we talked about in the last one,

1:06

ClickFunnels isn't for me. Like this is for

1:08

everybody. So I'm super excited

1:10

to introduce our next guest.

1:13

This is Jenna Larson and Jenna

1:16

is the co-founder and coach at GroupTrack

1:18

CRM. This is a tracking and converting

1:20

system for leads from social media, which

1:22

I think is really new and fresh.

1:24

So Jenna, good to have you on

1:26

the pod today. Thank you. I'm a

1:28

huge fan. So I'm really excited to be here. Now,

1:31

hey, I asked if it's okay if I can say

1:33

that you're from SoCal, but you said that's not cool.

1:35

Absolutely not. Southern California. Okay.

1:38

We'll leave the, like the shortening cool

1:40

names to the NorCal people. Or like,

1:42

I like to call them Southern Oregon,

1:44

you know, whatever. Oh,

1:47

I love that. Well, this is kind of

1:49

an interesting story. Like I honestly didn't know

1:51

you hadn't followed you much. And

1:53

this always means a lot. Vince, who is head coach

1:55

on our team, he

1:58

was like, Hey, Chris, you've got. to

2:00

check out Jenna like she'd be a great podcast

2:02

host. But from what I understand,

2:04

you're not currently right now in any of our

2:06

coaching. So tell me kind of how that happened.

2:08

And I think this is maybe why what you're

2:11

doing works. So tell us a little bit about

2:13

that. And then maybe we can get some backstory.

2:15

I always love it. It's like the proof of

2:17

action, right? So really cool, I guess he was

2:20

at an event with inner

2:22

circle folks and talking about what's working. And

2:25

a bunch of them were like, well, we

2:27

use this tool called group track. And so

2:29

he's like, well, what's that? Right? So on

2:31

his own, he kind of found our Facebook

2:33

community. Well, one of the things that we

2:35

believe wholeheartedly is that you should be a

2:37

good human and have connections and build relationships.

2:39

So part of the strategy that we run

2:41

in our Facebook group and that we teach

2:43

our clients is to DM the people who

2:45

join your group and say, Hey, what's up?

2:47

What are you doing? You know, what brought

2:49

you into my online retail store? Just like

2:51

if you walked into someone's brick and mortar,

2:53

someone would greet you and be like, welcome,

2:55

we do that today. Yeah, we do the

2:57

exact same experience in our Facebook community. Right?

2:59

And so I reached out, I was like,

3:01

Hey, thank you so much for coming in.

3:03

I'm the CEO, you know, love to kind

3:05

of, you know, understand what brought you here.

3:07

And he was like, Oh, so he told

3:09

me the whole story. And I'm like, Oh

3:11

my gosh, you don't understand. We're obsessed with

3:13

ClickFunnels. Like that is our main tech stack,

3:15

ClickFunnels plus group track. This is like where

3:17

the magic happens. And so he was like,

3:19

uh, you need to come talk to our

3:21

people. So yeah. And I mean, I think

3:23

it's the beautiful thing, right? Conversations is what's

3:25

going to bring everything together. And it's just

3:27

proof that like one little thing can start

3:30

a huge trickle of amazing results. I

3:32

love that. I mean, what I want to do, I'm going to

3:34

dive into like this kind of integration with

3:37

ClickFunnels and group track and how this works with social

3:39

media and all that. Cause I think that's what people

3:41

are going to love to hear about. But before it's

3:44

always fun on ClickFunnels radio to hear

3:47

just a brief, um, version of your

3:49

story, like your origin story, not like,

3:51

and Russell always jokes, like not like,

3:53

Hey, you know, the year was 1980.

3:56

Exactly. Yeah. So you know, what's your

3:58

journey from. you know, how did you

4:00

come into this entrepreneurial space and come

4:02

up kind of with SaaS like group

4:05

track and social media? How did we

4:07

get here? Yeah, it was

4:09

an accident truly, right? So I had

4:11

a different company which was called Drive

4:14

Performance Coaching where I was coaching online

4:16

business owners how to really retain their

4:18

clients. Like my zone of genius is

4:21

fulfillment, onboarding, service and results, right? So

4:23

I am a coach like I

4:25

used to coach former Olympians and Rowan like

4:27

this is my jam, right? No way. And

4:29

so I had a really awesome company where

4:31

I was teaching all these strategies on like

4:33

really how to work someone through a customer

4:35

journey and keep them buying because we know

4:37

the truth, right? Acquisition is way more

4:39

expensive than retention. And so that's where

4:41

I would really support my clients. Well,

4:43

what was really awesome is that what

4:45

we were teaching was working so well,

4:48

so that they were having so many conversations and so

4:50

many leads and so many clients, but then it actually

4:52

created a problem, which was, I

4:55

cannot possibly keep up with all these things, right? So

4:57

it's like you're driving on the highway and then all

5:00

of a sudden you're like, I didn't follow up with

5:02

Tommy, you know what I mean? And you look bad

5:04

and they don't get served and you're not making money

5:06

and it's a whole thing, right? And

5:08

so we started to have this big problem,

5:10

which was, okay, we need to have a

5:12

system that actually lives where the people are,

5:15

which is on social media, right? Because

5:17

DM messenger, your Facebook group, your

5:19

personal profile, it's a hot mess,

5:22

right? And so it was overwhelming people. And

5:24

I'm like, okay, this is a really good problem

5:26

to have. And so I was

5:28

driving to a holiday party

5:31

almost four years ago, not quite four years

5:33

ago. And I was like, ah, this is

5:35

it. I just need to be building a

5:37

CRM that lives on social media. And so

5:39

I called my client at

5:41

the time, Nathan Jass. I was coaching him on

5:44

a different SaaS that he was running. And I

5:46

was just teaching him how to sell and do

5:48

the things that I did in my company. And

5:50

I was like, Nathan, you must build this for

5:53

me. And he was like, no, it's impossible. I

5:55

cannot do it. No one can do it. It

5:57

won't work. And so I was like, well, that's

5:59

rude. And so I'm like, okay, fine.

6:01

And so continued life. Two

6:04

weeks later, he DMs, meaning

6:06

he's like, oh my God, I did it. I'm like,

6:08

you did what? Thinking he's talking about his own company.

6:10

And he's like, no, I built it. And

6:13

I was like, built what? You hadn't talked to him in

6:15

two weeks. This was like the takeaway sale. It's like, hey,

6:17

you're dating somebody. You're like, I love you. And they're like,

6:19

I'm not that into you. And then two weeks ago, I

6:21

changed my mind. Yeah, yeah. That's what happened to me, by

6:24

the way. You can ask me that later. Yeah,

6:26

so it was crazy. So yeah, about

6:28

almost four years ago, we launched the

6:30

first version of it, which at the

6:32

time was only how to

6:34

manage your Facebook group. So like clicking on

6:37

your members and knowing where they are in

6:39

your sales pipeline. And people

6:41

like lost their mind over it, right? So like

6:43

it blew up. And what's really awesome is we

6:45

get all these crazy entrepreneurs, right? Like we get

6:47

the ClickFunnels clients. We get all the like hardcore

6:50

people that are actually really making money and running

6:52

a business, right? And so it was so cool

6:54

is they're now in our group going, hey, but

6:56

can you build it this way? Can you make

6:58

it do this and this and this and this?

7:01

And so what we would do is we

7:03

would go to Nate, who then became my

7:05

partner, right? What they want and what they

7:07

do. Absolutely, yeah. So what we would do

7:09

is we would then go to Nate, who's

7:11

now my business partner, right? No longer does

7:13

he have that other SaaS because this one

7:16

went crazy, right? So, you

7:18

know, it's the joke now at GroupTrack. We're like,

7:20

hey, Nathan, can you build this? He says no.

7:23

And then he's like, just kidding. I

7:25

mean, there's days where like I'm on a call with

7:27

him and I'm like, I really need it to do

7:29

this. Always answer is no. And then

7:31

sometimes he's like refresh and then it's done.

7:34

I mean, it's crazy, but the beautiful part

7:36

is we have this

7:38

unreal community of people that are

7:40

so part of the journey. And

7:42

so that loyalty and that excitement and just

7:45

like all the things, because they feel like

7:47

they built it with us, which they truly

7:49

did, right? So yeah, we're

7:51

coming up on our four year anniversary

7:53

and we're about to relaunch the entire

7:56

tool. We just invested more money than

7:58

I want to. to

8:00

completely rebuild it. So it's gonna

8:03

be wild. It's so cool. Congratulations

8:05

on that by the way too. That's so

8:07

exciting. Yeah, it's been crazy. We're like,

8:10

who are we? What happened? I don't know. It's

8:12

like an accident, right? But I

8:14

think what makes GroupTrack really magical is

8:16

that we have, you know, Nathan, who

8:18

is a genius developer. And

8:20

then you have me, which is the coach that's

8:22

the practitioner. I'm doing the things that

8:25

we would teach our clients every single

8:27

day. So we're knowing what works, what

8:29

doesn't, so it feeds the tool,

8:31

but also then we coach on, you know,

8:33

what are those strategies for getting clients from

8:35

social media? So kind of have a unique

8:38

partnership here. That's genius.

8:40

Yeah, and I can see GroupTrack, you

8:43

know, obviously being a social media CRM, kind

8:45

of being the trailblazer and carving out the

8:47

easy way. Right, before you do it the

8:49

hard way, now this is the easy way.

8:52

What type of, or I guess you say

8:54

with your current client base in GroupTrack, who

8:57

is using it? Are they coaches,

8:59

consultants? You know, walk us through

9:01

who your typical customer is. Yeah,

9:03

all of the above really. The

9:06

ideal customer for us is someone who

9:08

is using social media as a means

9:10

to get more clients, right? So,

9:12

you know, we have a lot of coaches. That's

9:14

kind of like our main thing. But

9:17

we have chiropractors and, you know, business owners

9:19

like that that are having brick and mortar,

9:21

but really utilize social media. The

9:23

other like really big differentiator with us and

9:25

some of the other tools is they more

9:28

focus on the business page. Our

9:30

tool works using your personal page.

9:32

So, personal DMs, personal, you know,

9:34

profile, your group and such. So, it's

9:37

a little bit different. Some people have

9:39

something. And you think you've had intentionally?

9:41

Yeah, absolutely. Just because why then people like

9:43

are more willing to respond

9:46

via DM or what? Yeah, absolutely. That

9:48

and just like people want to talk

9:50

to the actual human. You know what

9:52

I mean? They want community, they want

9:54

all these things. Business page just isn't

9:56

built to support that. And

9:59

so everybody was. So

34:00

like that's today you can get the integration

34:03

soon. I'm sure Nate will be

34:05

like, I can't do that, but then it will be

34:07

done. And I already know it's already being worked on

34:10

and he's probably like 90%, but like this is

34:12

a really, really big deal because we

34:14

have so many ClickFunnel users that are like, would you

34:17

please? And we're like, you know, it's been no for

34:19

a long time. Anyway, so to

34:21

get group track, right? You can

34:23

go to www.grouptrackcrm.com. You're

34:28

welcome to join our Facebook group as

34:30

well. It is called something. I just

34:32

changed the name the other day. I

34:34

think it's like social organic strategies or

34:36

whatever because the truth, Howard by group

34:38

track, because the

34:40

truth is, right? You don't have

34:42

to, you know, use ads to

34:44

get this result, right? You

34:46

can actually build out your organic strategy

34:49

using group track plus ClickFunnels. And then

34:51

once you've, you know, validated the offer

34:54

and your sales skills and your group,

34:56

then we scale with ads. Like again,

34:58

like we collect over a million

35:00

and we haven't even scaled with ads yet. That's

35:02

next step, right? Like now that we have the

35:04

integration with ClickFunnels, we're going to rock and roll.

35:07

Love it. I love that. Yeah, that's so cool.

35:10

And even us on our side, shameless

35:12

plug, we'll be using group check

35:15

and all of our affiliate Facebook groups, you

35:17

know, and our main one as well. Obviously

35:19

the ClickFunnels official group, but there's been, it's,

35:21

we're like 60 days into it now. I'm

35:23

sure guys like Chris are tired of me

35:25

yapping about it, but we've been undergoing a

35:27

huge construction effort with almost kind of like

35:30

deconstructing our Facebook group and down to the

35:32

stilts. And we're starting with all of our

35:35

members, a lot of admin assist stuff starting

35:37

from zero. There's no post in this Facebook

35:39

group. It's still paused, soon

35:41

to be unpaused with a video from

35:43

a guy who had this idea a

35:45

long time ago, but his name is Russell. So

35:47

we'll be coming in kind of talking about what we're doing with

35:49

it. So it's very exciting. It's so cool.

35:52

And that's the coolest thing, right? Like, you know,

35:54

I get a lot of messages like, oh, my

35:56

group's dead. I'm like, well, let's revive it. Like

35:58

just implement a strategy follow-up, serve people.