In this episode of Closing Time, Vanessa Rissetto, registered dietitian and co-founder of Culina Health, pitches her company's personalized nutrition platform. Culina Health pairs patients with registered dietitians to provide one-on-one nutrition counseling, with 91% of patients utilizing their insurance benefits. Rissetto discusses how her company is democratizing access to clinical nutrition care, leveraging technology and AI to make dietitians more efficient, and generating compelling health outcomes data. She also shares insights on the powerful combination of GLP-1 medications with personalized nutrition for weight management, and her vision for making nutrition counseling a standard part of preventive healthcare.

We cover:

- Going from making $1 million in their first year of business to $5.8 million this year

- Developing creative user acquisition strategies with $0 marketing dollars

- How GLP-1 medications has impacted the business

- The pros and cons of taking funding from payors

- Digital health business models including D2C and B2B2C

- Vanessa's personal journey with breast cancer and how it influenced her mission to improve healthcare access and health literacy

- Culina Health's $10 million Series A fundraising round, and the company's potential exit strategies