In this episode I talk to Bassel Rifai, SVP and Chief Marketing Officer at Ambu A/S, a company whose single-use endoscopes are some of the most innovative currently available on the market. Despite potential questions as to its sustainability, the result of COVID makes these products more crucial than ever.

Bassel touches on these alongside many other interesting topics, including key learnings, challenges and successes Ambu has embraced as a result of a changing market. A hugely engaging personality with some brilliant insight into the market.

If you'd like to get in touch about this episode, would like to be a future podcast guest or want to learn more about CM Medical services; then please email me at jordan.burgin@medical-cm.com.

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