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When it comes to Gen-Z marketing Slavka Jancikova, VP Marketing EMEA at Foot Locker, believes that ‘you should definitely avoid being inauthentic’. But how can you be genuine as a brand? Slavka joined Foot Locker in the summer of 2023 and it is
Soccer, or football, as the rest of the world would like to call it, is gaining popularity in the United States. How does the American national federation capitalize on the growing interest in the world’s most popular sport? And: why is the U.S
In this episode of CMOtalk we have a chat with Marloes Laan, the Chief Marketing Officer at Versuni about the rebranding of the company formerly known as Philips Domestic Appliances.
In this episode of CMOtalk Global we speak with Kim Larsen, Head of Global Communications & Brand Experience at ING about the digital transformation of the banking industry.
Kiran Haslam, Chief Marketing Officer of Diriyah, a prestigious project in the middle of the Saudi desert. This multi billion giga project is the birthplace of Saudi Arabia and aims to attract 100 million tourists by 2030. How can Kiran and his
We're honoured to have Wouter Blok as our guest. Wouter is VP Growth Marketing at GetYourGuide, the European platform to book guided tours. He originally trained to become a pilot, no less with KLM. Flying wasn't as exciting as marketing though
E31 | Douglas Lamont (Tony's Chocolonely) on international expansion by CMOtalk
E30 | Farouk Nefzi (Feadship) on marketing luxury products by CMOtalk
CMOtalk E29 | Jill Kramer (Accenture) on resilient marketing by CMOtalk
In this episode of CMOtalk Klaas talks to Patrick Stal, Chief Marketing Officer at Zepz. Patrick is a seasoned marketing executive with over 20 years of experience in the advertising and tech industry. Prior to joining Zepz, Patrick was leading
In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and te
In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digit
Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan s
In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to
In this episode of CMOtalk Klaas and Adam talk to Abhinav Kumar, Chief Marketing and Communications Officer at Tata Consultancy Services. We will talk about something big, a global digital transformation. This year's World Economic Forum in Dav
In episode 22 of CMOtalk Alexandra Gaillard, VP Global Brand & Marketing at Signify, talks about personalized content marketing.
In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery
In this episode of CMOtalk Klaas and Adam talk to Angie Gifford, Vice President EMEA at technology conglomerate Meta. Prior to that she has built an impressive career with leading roles at Microsoft, Hawlett-Packard, TUI, and was honored with a
In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?
In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in th
In this episode of CMOtalk Klaas and Adam talk to Alvaro del Pozo, VP International Marketing at Adobe. Alvaro believes we are living in a new era of experience. What’s it all about? Is it really about delivering great customer experiences? Or
In this episode of CMOtalk Klaas and Adam talk to Paul Wahlgren, Co-Founder and Chief Marketing Officer at BeautyStat Cosmetics. Paul started in marketing at Philips, built an impressive career and since 2018 he has been working as an entrepren
In this episode of CMOtalk Klaas and Adam talk to Ian Stewart, Chief Marketing Officer at TOMS. Ian has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. Now he’s responsible f
Anheuser-Busch InBev is world’s leading brewer with over 500 beer brands including Budweiser, Becks, Corona and Stella Artois. In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Tracy Stallard, Global VP Consu
In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Arjan Dijk, Senior Vice President and CMO at Booking.com. Arjan starred in our Dutch show 1,5 years ago and that episode made the 2nd most listened interview
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