Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program.
Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment.
One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan.
The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together.
The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab.
Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program.
What I love about this brainstorm is how low-tech and inspiring it is.
Key Takeaways:
Timestamps & Key Topics
[02:05] Context of the Episode
[04:35] Importance of Understanding Your Audience
[06:15] Understanding Differences Between Memberships, Courses and Masterminds
[10:55] Goal Setting and Invitation Strategy
[19:46] Experiential Marketing and Invitation Messaging
[21:20] Simplifying Systems and Messaging and Maintaining Spaciousness
[25:32] Craft Clear Invitations
[28:40] Enrollment Process
[30:14] Sales Email Sequence
[36:40] Engagement Strategies
CONNECT WITH JOLEA:
INSTAGRAM: @inspiritforchange
LINKEDIN: www.linkedin.com/in/joleapayne
CONNECT WITH ME:
INSTAGRAM: @dallastravers
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