Today’s episode tackles an important question. Can you really, actually, truly build a business you really love? Building a business requires hard work and anybody saying otherwise is not giving you the full picture.

Our guest Tara Rhodes came into today’s episode wondering what happens when you realize that the business you’re building isn’t the business you want anymore. Tara is committed to helping quiet rebels who feel stuck in the middle be willing to look at their stuff so they can figure out who they want to be in the world. And over the last year and a bit, Tara has realized that a traditional coaching model isn’t the model for her anymore. So, the two of us had to rethink what it means to build a business you really love.

And here’s the cool part…in the beginning, Tara really did not think that she could create a business model that lights her up while still being profitable. But when we tapped into the experience she wants to have inside her business and designed a model from that place, she began to really believe that it is possible to build a business she loves. We started by simply asking the question “what is it you truly love?” And that opened the doors to a whole new vision for Tara and her business. The end result? No more coaching. Instead, Tara plans to launch a podcast to build a subscription community that feels a lot like summer camp. You’ll understand why as you listen in. 

Key Takeaways
 

• Follow Your Passion: Lean into what you love. 
• Innovative Revenue Models: Exploring new revenue streams, such as a subscriber-based podcast, can provide financial sustainability while aligning with personal values and passions.
• Lean Into What You Love: Embrace your passion and let it guide your business decisions. 
• Explore Creative Revenue Models: Monetize your passion through diverse revenue streams such as advertising, subscriber levels, and mini-trainings, ensuring alignment with your values.
• Listen and Adapt: Stay attuned to your audience's needs and be ready to pivot based on feedback. Recognize the signs and feelings that indicate it's time for the next phase.

Timestamps & Key Topics
[02:34] Tara shares her vision about her business
[03:50] Tara talks about her Aha moments
[05:42] Discussion on transition challenges to a community-based business model
[07:25] Tara outlines her vision for the future
[09:44] Discussion on providing equity and accessibility in her business
[10:32] Tara describes her ideal community members
[13:45] Dallas pitches the idea of a podcast to Tara 
[16:37] Exploring New Revenue Models
[19:37] Discussion on monetization strategies for the podcast
[22:15] Setting Realistic Expectations
[23:10] Discussion on Tara’s next steps
[25:05] Dallas and Tara discuss her potential revenue with the podcast
[29:03] Tara reflects on her business goals
[30:25] How to identify when it’s time to expand or pivot in your business
 

CONNECT WITH TARA:

INSTAGRAM: @coachtararhodes

LINKEDIN: @tararhodes

WEBSITE: www.tararhodes.ca  

CONNECT WITH ME:

INSTAGRAM: @dallastravers