Michelle Farr, Research Fellow, National Institute for Health Research Applied Research Collaboration West (NIHR ARC West), University of Bristol and Gillian Mulvale, Associate Professor, Health Policy and Management DeGroote School of Business, McMaster University Canada have a dialogue with Nicoline Vackerberg, Development leader Qulturum, Region Jönköping County, Sweden about coproduction, power dynamics and a new mindset starting with your heart and emotions.