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Cold Call

Melissa Burton

Cold Call

A Business podcast
Good podcast? Give it some love!
Cold Call

Melissa Burton

Cold Call

Episodes
Cold Call

Melissa Burton

Cold Call

A Business podcast
Good podcast? Give it some love!
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Episodes of Cold Call

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Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Professor Anita Elberse discusses
The European Union this week hit Apple with a $14.5 billion tax bill, but that’s hardly the first or worst financial challenge the technology giant has faced. In 1997, the company suffered a near-death experience that caused it to completely re
It’s a good bet that winning a gameshow isn’t often on the list of top priorities at large companies. So how was it that building a robot to do just that became a prime focus at IBM? Professor Willy Shih discusses how building Watson, a deep qu
College represents one of the biggest decisions and investments many consumers will ever make. But can they really trust the rankings available to help them choose? Professor Bill Kirby unpacks the complex world of university rankings, includin
Though Google has become the U.S. face of the driverless car movement, other global companies have been developing similar technology for more than a decade. Mobileye is one of them, with a $10 billion valuation and a huge head start in a poten
A novel idea: give loyal customers a chance to buy shares in a company they love. That’s the premise behind LOYAL3, which uses the democratizing power of technology to give average investors better access to IPOs. Professor Luis Viceira discuss
Increasingly, almost every team is a global team in some capacity. This presents a difficult challenge for managers everywhere, and especially for high-potential leaders who want to take their careers to the next level: how do you bring togethe
Carla Ann Harris has blazed trails through and excelled at institutions like Harvard and Morgan Stanley. But doing so has required her to strike a careful balance between her professional image and her personal passions. Professor Lakshmi Ramar
Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of production and distribution and
Entrepreneurs like Elon Musk and Jeff Bezos are tapping into their vast personal wealth to make commercial space travel a reality. In the process, they're revitalizing a listless national space program. Professor Matthew Weinzierl discusses his
The statistics are startling: about one-third of American workers suffer from chronic work stress; $27 billion worth of work days are lost to mental health-related absences each year. Professor John Quelch discusses his case on the state of men
Can big companies fix big problems? Are they responsible for doing so? As the third-largest employer in the world, any move Wal-mart makes reverberates around the globe. Yet despite its many successes and innovations, particularly in terms of s
It’s been a few months since many of us made New Year’s resolutions. Have you stuck with yours? Professor Leslie John studies how to help people change bad habits (and reinforce good ones) by looking at what makes them tick. Here, she discusses
Maine has had one of the worst state economies in the country the last few years. But something special is happening there of late that could change the face of job creation in the future. Senior fellow Karen Mills, the former administrator of
For entrepreneurs, size and scale don’t have to come at the cost of agility. Fabricio Bloisi, a 21-year-old Brazilian college graduate, proved that with his company Movile. Professor Lynda Applegate discusses how with the right blend of talent,
Research says that 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of user-generate
Though not everyone may know her name, Madam C.J. Walker helped invent what have become staples of our modern country and economy: national sales forces, corporate social responsibility, and, yes, even basic haircare. Orphaned at age 8, married
No organization wants to fail. But even for the best and the brightest, failure is inevitable, and occasionally that failure can be catastrophic. Professor Amy Edmondson describes her experience writing and teaching a case on the Columbia space
Running for office requires a lot of public speaking. But often, it’s what candidates aren’t saying that can make or break their campaigns. Take the case of Dan Silver, an experienced congressional candidate that leaves voters cold despite his
Digitally-enabled prescription medication may sound futuristic. Thanks to Proteus, the future is now. The company has developed the technology to place microchips inside prescription pills, allowing doctors to retrieve real-time updates on ever
Threadless has built its sizeable t-shirt retailing business by enabling its users to both design and purchase its products. But its greatest strength once presented its biggest challenge: how do you manage an online community that is 500,000-s
How do you build on success in your career? How do you expand and grow as an individual? How do you avoid (or embrace) missteps? Professor Das Narayandas examines the retail career of Ron Johnson at Target, Apple, and J.C. Penney for some answe
Lessons for leaders from the heroic and selfless acts of the Taj Palace staff during the 26/11 terror attacks in Mumbai.
Revolutionizing the meat industry by growing beef… but, how do you market against the “yuck factor?”
Today’s NFL is fast-paced and hard-hitting. Though players are well-compensated, many wonder about the long-term cost of those violent collisions on the athletes, the league, and culture at large. Harvard Business School Professor Richard Hamer
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