We're coming up to the fifth anniversary of the Social Signal blog. So it's fitting that this Bedtime with Rob and Alex podcast looks at the heart of what we do: developing strategies for participation.

And this time out, we're looking at strategies for smaller organizations (both in budget and membership). We cover:

• whether you should build your own community or plant a flag somewhere like Facebook
• how to motivate participation, especially when you can't draw on a big audience for your community
• some of the myths you need to let go of ("But my membership is different! I just know they'll come and participate!") to plan a successful social media venture
• just what that blue stuff from France is.

Enjoy - and let us know your thoughts.